II: What have been the recent shifts in consumer behavior around using digital alcohol deliveries, and how has Drizly met those changes? CL: The No. 1 barrier pre-pandemic was consumers realizing that alcohol delivery was legal in many states. When the pandemic hit, everybody quickly learned where it was legal and that's when we saw the market shift.

In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.

Article: The 3 apps dominating US alcohol delivery engagement. Article: Amazon pilots paid Whole Foods delivery—competitors may see an opening.

That has given an opening to alcohol delivery services like Drizly, which is following the lead of direct-to-consumer (D2C) retailers and meeting customers where they live—literally. We recently spoke with Scott Braun, CMO of Drizly, about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.

The retailer just launched a new alcohol delivery and pickup service. Beer, wine, and spirits are now available for curbside and in-store pickup, as well as same-day delivery via Shipt, at select Target stores throughout the US. Extending its same-day services to include alcohol may be profitable for Target by making alcohol purchases more convenient and adding more value to its same-day services.

This year, the company acquired alcohol delivery service Drizly, inked a fulfillment partnership with convenience delivery startup Gopuff, and struck a deal with Estée Lauder to deliver beauty products. Uber and DoorDash also partnered with Walgreens to provide 2-hour delivery of retail products.