Despite market uncertainty, rapid delivery is becoming a fact of life: Tesco, Albertsons, and Publix are some of the retailers inking deals with delivery platforms to offer quick fulfillment, while quick commerce startup Zepto is raking in cash from investors.

Legacy grocers Kroger and Albertsons launched new subscription programs in 2021. And Instacart recently announced a credit-back program for its Express members, as well as a revamped “Deals” tab on its app. This benchmark pinpoints product development and marketing priorities that digital grocery retailers and delivery services can use to gain customer loyalty.

Albertsons Cos. Key Stats:. Albertsons ranks No. 5 in grocery ecommerce sales but is the second largest legacy grocery chain in digital after Kroger. Albertson’s digital grocery sales skyrocketed in 2020, growing faster than every company in the top five, albeit from a much smaller base.

We expect Amazon’s share of grocery ecommerce to remain steady into 2023, even as Walmart, Kroger, Albertsons, and Target all grow their pieces of the pie. As customers get increasingly savvy about shopping online for groceries, Amazon will have to improve its suite of digital grocery features to avoid losing shoppers.

Key players: Kroger Boost, Albertsons Companies FreshPass. Common feature: Free grocery delivery. What sets them apart: Kroger and Albertsons are leading the charge for legacy grocers in the digital grocery space, where their customers can avoid delivery fees via a monthly subscription. Wholesale. Key players: Costco, Sam’s Club. Common feature: Annual fee for access to wholesale prices.

Albertsons. Dollar Tree. Gopuff. Lowe’s. What to expect in 2022: With third-party cookies set to vanish next year, expect to see more advertisers turning to retail media networks to provide valuable insights into consumer behavior. At the same time, Amazon’s stranglehold on retail media spend will start to slip, giving competitors like Walmart and Instacart an opportunity to establish themselves.

Instacart is one of a growing group of companies, including Walmart, Kroger, and Albertsons, that is managing its own retail media network. Like those retailers, Instacart has a lot of data on shopping habits, which makes it attractive to advertisers.

Expanded ecommerce options from retailers like Walmart, Amazon, and Albertsons Companies have contributed to the 16% of US adults who said they now shop for groceries mostly digitally and the 12% who said they shop both digitally and in-store equally. More like this:. Report: The Co-Brand Credit Card Report. Article: Walmart has cornered more than 25% of the US grocery ecommerce market.

., Target, and the Albertsons Companies round out the top five retailers in this space. More like this:. Report: Mcommerce Forecast 2021. Article: A new era in retail and ecommerce is emerging. Article: Nearly 7 in 10 US consumers crave cash-back rewards on grocery purchases.

Looking ahead: Retailers that do not work with Instacart, such as Walmart and Amazon, are growing their grocery market shares and outpacing Instacart—while large grocers that do work with Instacart, like Albertsons, are partnering with DoorDash and Uber Eats in an effort to diversify their online businesses.

For instance, grocery conglomerate Albertsons recently partnered with DoorDash to offer 1-hour delivery from nearly all of its 2,000-plus locations. We estimate that Amazon’s US grocery ecommerce sales will grow 12.9% this year to $29.12 billion, amounting to 23.8% of all digital grocery sales.