US travelers want COVID-19 vaccine passports

The news: The United Arab Emirates began rolling out iris scanners to authenticate passengers’ identities during air travel, per the Associated Press. The new initiative reportedly affects 122 “smart” gates at the Dubai International Airport starting this month.

The heaviest air travel month in Canada is August: In 2020, passenger traffic in that month was down 86.8% from August 2019. A key part of the recovery of the OOH ad market in 2021 will be greater reliance on DOOH and the programmatic placements of ads in those venues. Compared with traditional billboards, digital screens offer greater flexibility to adapt messaging and creative on the fly.

Many US adults are standing behind any potential actions airlines and airports plan to take in response to the pandemic, according to May 2020 data from YouGov.

The coronavirus has upended the US travel industry. Fears of infection, governmental measures restricting travel and access to public places, and the economic downturn will depress bookings, sales and ad spending in 2020 and beyond.

Return to travel and vacations. Similarly, consumers will be very eager to travel this holiday season—to visit both family and exotic locations. In addition to spending on air travel and hotels, luggage (home), outdoor gear (sports and fitness), vacation wear (apparel), travel gadgets (electronics), and luxury shopping (apparel and jewelry) are among the categories likely to get a boost.

Even as lockdowns and other restrictions ease across most of Europe, travel will remain depressed this year. Consumers’ fear of contracting the virus some distance from home will limit air travel. In addition, airlines have been slow to announce plans to safeguard passengers’ health in airports and on board.

The heaviest air travel month in Canada is August: In 2020, passenger traffic in the month was down 86.8% from August 2019. A key part of the recovery of the OOH ad market in 2021 will be greater reliance on DOOH and the programmatic placements of ads in those venues. Compared with traditional billboards, digital screens offer greater flexibility to adapt messaging and creative on the fly.

Airports: Ad revenues will be severely impacted by the massive reduction in air travel being mandated by governments worldwide. Cinemas: With national closures of theatres and movie studios halting production and delaying upcoming theatrical releases, cinema as a category will be severely weakened in 2020.

Respondents who did cancel cited numerous reasons: uncertainty about the legality of larger gatherings (74%); corporate policies prohibiting travel (69%); participants’ need for air travel (52%); and potential fear being a deterrent to attendance (51%). Without in-person events to engage audiences, B2B marketers were left with a gaping hole in their go-to-market strategy.

Airports: Ad revenues will be severely impacted by the massive reduction in air travel being mandated worldwide. Cinemas: With national closures of theaters and movie studios halting production and delaying upcoming theatrical releases, cinema will be severely weakened in 2020.

The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.

Restrictions in air travel have resulted in reduced capacity and increased costs, whereas land transportation continues to ‘truck’ along and somehow cope with the unusually high levels of demand.”. While sorting through these issues, the most critical external-facing component is to communicate with customers to let them know, as clearly and accurately as possible, what the status is.

Travel and entertainment (T&E) spending. Discretionary spending categories including air, hotel, rail, and rental car-based expenses, as well as dining and live events such as concerts and other public shows. Essential spending. Nondiscretionary spending categories including necessities, such as groceries, gas, housing, utilities, and personal care products. Nonessential spending. 

How COVID-19 Will Affect the US Travel Industry in H2 and Beyond. More than Half of Internet Users Say Safety Is the Most Important Factor when Planning Their Next Vacation. US Adults Want Safer, Cleaner Travel Guidelines Once Air Travel Resumes. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.