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  • Report
     | 
    AUG 24, 2020

    “Advertisers that would normally work with creators on makeup and skincare products have switched to household goods, like cleaning products, air fresheners and hand sanitizers,” Takumi’s Keane-Dawson said. "They've been using the same influencers but to activate very different products that we haven't really experienced before.".

  • Article
     | 
    MAY 7, 2020

    “Advertisers that would normally work with creators on makeup and skincare products have switched to household goods, like cleaning products, air fresheners and hand sanitizers,” said Mary Keane-Dawson, group CEO of influencer marketing agency Takumi. "They've been using the same influencers, but to activate very different products that we haven't really experienced before.".

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