Risk assessment for insurance, loan origination, and investing will improve from the vast increase in sensors within agriculture, industries, and smart cities, and drones will add even more information for insurance adjustments. Authentication of identity and payments will become more secure. Smartphone apps will be able to track biometric signals to identify inconsistencies and reduce fraud.

Agriculture: Farmers can use 5G-enabled IoT devices to monitor field conditions and receive rapid alerts when crops need watering, pesticides, or fertilizer. Energy: Remote monitoring of smart sensors in energy plants can be used to more accurately analyze and adjust energy levels.

Included in this “other” bucket are automotive, industrial supplies, manufacturing, energy, professional services, logistics and shipping, and agriculture. We believe that several of these sectors, like professional services and manufacturing, are probably bigger than travel, but we don’t have enough granularity into those markets to publish an industry-specific forecast.

It consists of all industries that aren’t in the big five, including automotive, industrial supplies, manufacturing, energy, professional services, logistics and shipping, and agriculture. Healthcare and Pharmaceuticals. We forecast that B2B healthcare digital ad spending will surge in 2020.

UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.

Farming and agriculture was another hotbed of activity. In its second year at CES, John Deere demonstrated sensors on its farm equipment that make farms more productive and sustainable.