Greenwood’s content arm pushes financial empowerment to pull in customers: The US neobank, which caters to Black and Latino communities, unveiled a studio arm that could help build anticipation for its 2022 launch. Its financial literacy programming could also help Greenwood stand out from similar neobanks.
Black History Month is an important time of year for Martell Cognac. This year, the Pernod Ricard spirits brand took its activism and community involvement work to Clubhouse, hosting a series of conversations with Karen Civil, a creator and digital marketing strategist with more than 1 million followers on Clubhouse. Pernod Ricard’s Stroud shared how the brand developed the idea and what it learned by using Clubhouse.
That’s a similar premise to Netflix’s 2019 “Black Mirror: Bandersnatch,” which was hailed as an innovative mix between a video game and a film. The opportunity: Games offer a way for Netflix to reinvigorate its stalling viewership and time spent as the streaming wars heat up and the company approaches saturation in the US.