Podcasts have Spotify seeing dollar signs. The company’s US podcast adrevenues will hit $191.9 million in 2022 and cross the $400 billion mark in 2024, with growth well into the double-digit percentages. The format will also make up an increasing share of Spotify’s overall adrevenues: 16.7% of its $1.15 billion in US adrevenues this year, before growing to 19.4% in 2024.
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall adrevenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
TikTok will grow its net adrevenues in the US by an astounding 184.4% this year to hit $5.96 billion. The app’s adrevenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
On today's episode, we discuss tackling data chaos. "In Other News," we talk about the hottest part of the digital ad market and Netflix's "Two Thumbs Up" feature. Tune in to the discussion with CEO and co-founder of mParticle Michael Katz and our analyst Dave Frankland.