Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.

The trend: Networks, ad agencies, third-party vendors, and others are making investments and testing strategies in an effort to resolve the current chaos around advertising measurement, especially in the video space.

Reddit has been doubling down on brand safety, ramping up its ad capabilities, and courting ad agencies in anticipation of going public soon. And it’s worked: We estimate Reddit’s US ad revenues rose 89.0% last year. Increasing users’ time spent on the platform and the number of subreddits that a user is exposed to makes Reddit’s recent investments in advertising even more attractive.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Our complete estimates for Southeast Asia ad spending can be found in this report’s accompanying spreadsheet. Ad Spending in Southeast Asia Will Rebound After a Pandemic Dent.

Media groups and ad agencies are encouraging their clients to devote a greater portion of their ad budgets to minorities, with some agencies such as Omnicom launching networks to identify and support diverse content creators.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Our complete estimates for social users in Canada can be found in this report’s accompanying spreadsheet. How Is Social Network Usage Changing in Canada in 2022?

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Our complete estimates for social network users in Europe can be found in this report’s accompanying spreadsheet. How Is Social Network Usage Changing in Europe in 2022?

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Impact of the Ukraine Conflict and Market Instability. The forecasts and trend analyses in this report collection take into account the economic effects of the Russia-Ukraine war.

Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.

US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per Forrester estimates cited by AdExchanger. For reference, in total an estimated 250,000 people were employed by ad agencies as of the end of 2019, per IBISWorld.

A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for worldwide ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for China ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for Canada ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Impact of the Ukraine Conflict and Market Instability. The forecasts and trend analyses in this report collection take into account the economic effects of the Russia-Ukraine war.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Our complete estimates for worldwide ad spending can be found in this report’s accompanying spreadsheet. How Has Worldwide Ad Spending Changed This Year and What’s Coming?

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for Latin America ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for US ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

In his current role, he develops and nurtures strategic alliances with global systems integrators, major business consultancies, marketing service providers, and advertising agencies, collaborating with these partners to implement and service industry-leading CDP software. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.

Survey respondents and sample size: This B2B survey included 145 decision-makers or active contributors to the ad buying and placement at their organizations, which include consumer goods brands and advertising agencies representing such brands. All respondents were manager level or above.