APR 28, 2021
Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.
FEB 22, 2021
Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.
SEP 22, 2020
Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.
AUG 1, 2020
MAY 11, 2021
Numerous trade groups, coalitions, device-makers, measurement companies, vendors, TV networks, and advertisers are trying to compensate for these trends by increasing the share of traditional TV inventory that is addressable and standardizing its measurement.
MAY 4, 2021
OCT 16, 2020
eMarketer is pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Ian Meyers, senior product manager, identity. Ian will clear the air and review the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.
OCT 7, 2020
Yes, it's really happening: The cookie-less future is on the way. Allison Schiff, senior editor at AdExchanger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what's been going on at the World Wide Web Consortium (W3C), what advertisers need to know about FLoCs of birds, and how optimistic they are about educating consumers about targeted advertising.
OCT 7, 2020
Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the identifiers that marketers use to do this are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers—namely by killing the third-party tracking cookie.
NOV 26, 2019
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
JUN 10, 2021
The difference between current and future account activity indicates that neobanks have a sizable addressable market moving forward, and that incumbent banks have a possible looming competitive threat.
JUN 15, 2021
Users also have to deposit at least €1,000 ($1,140) with Lydia’s savings account offering, while Cashbee has a minimum of just €10 ($11.40), giving it a wider addressable market. That said, Lydia’s existing customers who open a savings account don’t have to download a separate app like Cashbee and can have all their financial services in one place.
MAY 3, 2021
It has a large addressable market within the approximately 60 million-strong Latino population: Citing Federal Reserve data, the neobank notes that 10% of US Hispanics are unbanked, while another 22% are underbanked. Providing banking products tailored to underserved Latinos may give the company a chance to lock in loyal customers within an untapped group ahead of expanding its reach.
FEB 17, 2021
MAY 12, 2021
Freelancers make up a fast-growing addressable market: Their global gross volume for transactions is projected to hit $455.2 billion in 2023, up from $204 billion in 2018, per a pre-pandemic Mastercard report. However, the demographic has been underserved by financial institutions due to factors such as variable income and scant credit histories, per Insider Intelligence.
JUN 16, 2021
As a standalone product, Stripe Identity can help Stripe expand its addressable base beyond providers seeking a payments-related solution, widen the brand’s ambitions beyond payments, and diversify its business model—leading to meaningful growth in the future.
MAY 6, 2021
It’s also worth noting that small businesses make up more than 95% of all businesses in the US—giving Zelle a large addressable market to work with.
APR 12, 2021
Addepar’s addressable market is getting bigger. North American wealth managers’ assets under management (AUM) is expected to increase in the best-case scenario to $73.3 trillion by 2025, up 26.4% from $58 trillion in 2020. Part of this increase can be attributed to the US HNWI demographic growing 11% in 2019, which has helped Addepar grow in parallel.
NOV 13, 2020
Expanding addressable audience measurement. Linear addressable campaign ad impression delivery has historically been self-reported by the MVPDs that package and sell inventory sourced from the 2 minutes per hour of local ad time.
MAR 22, 2021
Insurtechs are expanding their geographic footprint to increase their addressable market and tap new revenue streams. Wefox launched in Switzerland late last year, secured a license in Poland, and is eyeing Italy, for instance. Meanwhile, US insurtech giant Lemonade just expanded to Germany, the Netherlands, and France, while Sweden-based Hedvig secured its pan-EU license last week.
MAR 15, 2021
The identifier project also took two important steps toward broader industry recognition: submitting its code to the Partnership for Responsible Addressable Media (PRAM) for review in January, and announcing in February that nonprofit organization Prebid.org will serve as UID 2.0’s independent operator.
MAY 21, 2021
Apple Pay’s addressable base is expanding as US iPhone market share grows, giving the company more users to attract into its ecosystem while angling to make its tech easier to use.
MAR 11, 2021
Licensed in Europe, Zego can continue to expand across the continent despite Brexit barriers, broadening its addressable market. Zego received a broking license from Dutch regulator AFM last December, allowing it to continue partnering with European firms, including escooter startup Dott in France and ehailing app FREE NOW in Ireland, just as UK licenses became invalid post-Brexit on January 1, 2021.
MAR 2, 2021
Klarna’s global network includes 90 million users of its flagship BNPL tool and over 200,000 merchants across the markets in which it operates, affording it a huge addressable base.
OCT 16, 2019
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.