On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.

Complaints about online ads are prevalent, yet 67% of consumers would rather see online ads than pay for website content, Yahoo research shows. With quality creative and high-precision targeting, advertising can be an addition rather than a distraction to the consumer experience.

Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.

On today's episode, we discuss why digital subscription growth is slowing, what's happening to publishers' digital ad revenues, and where their non-ad, non-subscription revenues are coming from. We then talk about how ads around print and digital news perform, whether targeting gets too much credit, and Nielsen's plans to cut ties with third-party cookies. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offered her perspective on the latest privacy developments, and shared best practices for advertisers to understand and reach audiences.

For decades, traditional TV advertisers have targeted ad messages at households. Jon Schulz, CMO at programmatic ad firm Viant Technology, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

It ranked third in our overall benchmark and first in ad relevance, a factor of the precise ad targeting and retargeting capabilities available to advertisers because of Instagram’s close ties to Facebook. Many social users have yet to form solid opinions about their confidence in purchasing on most social platforms.

Based on a survey of 123 brand and agency marketers, the new research found that 35% of surveyed advertisers utilize a hybrid approach, which includes both brand and performance teams, to manage their CTV advertising and strategy. This approach speaks to CTV’s inherent advantage as an ad channel.

As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies

Meta echoed the sentiment: “Targeting is a longer-term challenge,” COO Sheryl Sandberg said. LinkedIn last week rolled out a new “Group Identity for B2B” targeting option. It categorizes users into segments, allowing advertisers to "reach intended audiences across channels, like the LinkedIn Audience Network, without the need for individual-level tracking across sites," per a company blog post.

She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

Ad Load Perception. In a September 2021 Morning Consult poll, most US adults either believed that linear TV and streaming video have the same amount of advertising, or were unsure which format features more ads. Young respondents were much more likely than their older counterparts to believe that streaming services feature more ads.

AVOD viewer growth is driven by the fact that there has been an increase in apps with large video libraries that monetize their product through ads. Peacock, Discovery+, and HBO Max are just a few of the streamers that have recently launched ad-supported tiers.

We anticipate digital retail media advertising will jump by 31.4% in 2022 to $41.37 billion, marking it out as one of the digital ad segments with the highest growth. However, retailers will need to come up with new ad formats and advanced capabilities to prove to brands they are effective at bringing in new customers.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.

Users must consent to being monitored for advertising purposes—and many aren’t opting in. Peloton’s pain: In its earnings call last week, Peloton cited Apple’s privacy changes as a significant challenge to the fitness brand’s ability to add subscribers to its service by targeting consumers based on their interests.

Advertisers are increasing their upfront commitments, particularly for connected TV.