TikTok’s advertising suite is becoming more sophisticated with more ad formats, targeting techniques, and measurement capabilities. In 2022, its ad revenues will rise by 184.4% as new advertisers lean in and existing advertisers spend more.

TikTok’s recent advances in its ad technology are making it easier for advertisers to plug into the platform and make buys. Since launching its self-serve ad platform in July 2020, TikTok has greatly expanded its targeting, custom content creation, and bidding capabilities.

Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

As social network user counts reach new milestones, brand marketers can’t ignore this massive audience, its behaviors on different platforms, and the enhanced targeting capabilities now available from ad products.

Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.

Complaints about online ads are prevalent, yet 67% of consumers would rather see online ads than pay for website content, Yahoo research shows. With quality creative and high-precision targeting, advertising can be an addition rather than a distraction to the consumer experience.

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Connected TV (CTV) ads. CTV video’s share of US video ad spend will grow from 23.1% in 2021 to 30.3% in 2026, making it one of the fastest-growing ad channels. Insurers will also prioritize spending on CTV to reach noncable TV subscribers, especially as non-cookie-based ad targeting with CTV takes off. OTT video ads.

Instead, insurers will spend almost $14 billion on digital ads by the end of 2023. Jones said that roughly 60% of Nationwide’s ad budget is spent on digital properties currently, versus around 30% five years ago.

More Streamers Adopt Ads. With Netflix and Disney+ set to adopt advertising, there are few large streaming services left that don’t feature commercials. But just because a service includes advertising doesn’t mean most viewers will use the ad-tier version.

Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.

These findings show that media and entertainment companies invest more in streaming ads than they do in other types of digital ads. It’s very common for streaming services to advertise themselves across other streaming services. OTT ads heavily feature promotions for TV shows, especially ones from affiliated networks (e.g., Peacock running ads for NBC shows or Hulu running ads for ABC shows).

This is no small feat, with the top three US property and casualty insurers alone—Progressive, State Farm, and Allstate—spending more than $4 billion in advertising in 2020.