Asia-Pacific Surges, Latin America Rebounds. After struggling with a 16.3% contraction in total media ad spending last year, the ad market in India will boom this year, and maintain double-digit growth rates out to 2025.
In 2022, China’s tech sector will continue dealing with a new regulatory climate, resulting in some new winners and a few familiar losers. Short-form video will make gains with commerce, and the metaverse will rear its head.
When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.