After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors we track, digital ad spending will rise across the board (which was not universal last year), but these patterns of growth will fluctuate wildly across categories.

Following an excellent Q1 and Q2 in 2021 with 46% and 56% growth respectively, Facebook's US ad revenue is projected to hit $50 billion by year-end 2021, accounting for a 23.8% share of the US's total digital ad spending in 2021.

After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

The outdoor advertising market begins to recoup its losses after a difficult 2020.

In 2020, B2B digital ad spending leaped from 4.9% of the US digital ad market to 5.7%, marking a sizable growth in share for the industry.

Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.