Forecasts
| MAR 15, 2022
Article
| MAY 25, 2022
Google, Meta to get boost from Western Europe digital ad spending: Total category expenditures to exceed $90 billion this year, fueled by appeal of search and display formats.
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Chart
| APR 15, 2022
Chart
| MAR 28, 2022
Chart
| MAR 1, 2022
Chart
| MAR 1, 2022
Article
| NOV 17, 2021
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
Report
| FEB 1, 2022
Retail media ad spending is also driving the digital ad market and growing in tandem with ecommerce. Nearly 70% of internet users in Southeast Asia will be digital buyers in 2022, up about 10 percentage points from just three years ago, according to our projections. What’s more, we estimate that retail ecommerce sales there skyrocketed by 58.5% in 2020.
Report
| MAY 18, 2022
Traditional Media Ad Spending by Media Type. Digital Ad Spending by Format. Mobile Ad Spending. Search and Display Ad Spending. Behind the Numbers.
Report
| MAY 24, 2022
While search formats still dominate retail media ad spending, interest in more upper-funnel, visual formats may further skew overall digital spend toward display. According to our recent retail media networks benchmark, two-thirds of consumer goods advertisers have bought on-site display or banner ads via retail media networks, and more than half have invested in off-site and in-store formats.
Forecasts
| APR 26, 2022
Article
| APR 13, 2022
Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.
Article
| APR 12, 2022
US spending on linear TV ads will peak this year at $68.35 billion, up from $65.66 billion in 2021. This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
Report
| FEB 15, 2022
Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.
Report
| FEB 3, 2022
Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.
Article
| APR 25, 2022
We forecast that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio services ad spending in 2022 and will be more than a third of spending by the end of 2026.
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022