Article
| MAY 25, 2022
With a category as broad as display advertising, any emerging trend is bound to have ad spending implications. A handful of hot topics, from the deprecation of third-party identifiers to the metaverse, will have varied levels of influence on display ad spending this year.
Report
| NOV 23, 2021
Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.
Article
| MAY 25, 2022
Google, Meta to get boost from Western Europe digital ad spending: Total category expenditures to exceed $90 billion this year, fueled by appeal of search and display formats.
Report
| APR 29, 2021
Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.
Forecasts
| JUN 1, 2022
Audio
| MAY 16, 2022
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
Chart
| MAR 15, 2022
Article
| MAY 27, 2022
Marketers would be well advised to take a calculated approach to ad spending within the travel category in the current environment, as rising prices could depress demand.
Chart
| FEB 1, 2022
Report
| MAY 17, 2022
The region, which includes Russia, Ukraine, and over 20 other countries, will see 22.8% less ad spending this year compared with 2021. We reduced our forecast for 2022 ad spending in the region by $4.32 billion. The war will continue to affect ad revenues for Meta and some social platforms.
Report
| MAR 25, 2022
One-fifth of all CTV ad dollars came from entertainment, media, and leisure advertisers, according to TVision’s December 2021 study of CTV ad spending, making it the largest ad spending category.
Chart
| MAR 22, 2021
Chart
| JUN 23, 2021
Chart
| OCT 19, 2020
Report
| MAY 18, 2022
Nearly every country in the world will see slower growth in total ad spending and digital ad spending than it did last year, but the comparison is an unfair one because 2021 was abnormal. The outlook is mostly bright.
Chart
| OCT 5, 2020
Article
| MAR 16, 2022
Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.
Chart
| APR 11, 2022
Report
| AUG 30, 2021
Notably, the largest ad spending share belongs to the “Other” category. Other leads the pack in aggregate spending, at €3.35 billion ($3.82 billion), which translates to a 35.3% share. This category has been growing in recent years, as several big-spending industries remain a part of this umbrella grouping, including consumer electronics, telecommunications, and information technology.
Article
| SEP 24, 2021
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors we track, digital ad spending will rise across the board (which was not universal last year), but these patterns of growth will fluctuate wildly across categories.
Article
| MAY 27, 2022
While traditional TV ad spending will struggle for growth in the coming years, digital video will not. A portion of digital video spend will go to the nascent CTV space, but traditional broadcasters are also developing their own streaming services (with BVOD ad spend rising at a far faster rate than traditional TV spend). Overall, the advertising opportunity for CTV remains small.
Chart
| JUL 15, 2020
Chart
| JUL 11, 2020
Article
| DEC 15, 2021
Digital ad spending in the US increased by $19.79 billion last year, a nice result given the stagnancy of the country’s overall media ad market (which includes traditional formats, like TV, radio, and print, where ad spending declined by 18.1%).
Report
| SEP 16, 2021
Nonmobile Ad Spending by Industry. The digital ad spending category that we now call “nonmobile” was once composed almost entirely of desktop/laptop ad spending. For many years, this kind of nonmobile ad spending heavily lagged behind mobile ad spending in terms of growth.