Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how to get someone to reply to your email, Quibi's free trial, Youtube's ad load, responding to BLM, why customers unfollow businesses, how Blockbuster Video is still alive and more.

Consumers’ reasons for blocking ads point sharply in the direction of user experience. It’s clear internet users are unhappy with ad loads overall, but there are also some types of ads they like more—or less. The ones that provoke the most ire are those that get in the way of consumers’ ability to view the content they have sought out.

As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.

Among the 45 Stories this analyst viewed on a recent Saturday in June, more than one-quarter were ads, which appeared after every four or five organic Stories. Our Take: The heavy load of ads in Instagram Stories indicates that the venue may have reached maximum ad load. That may be leading some marketers to moderate their use of Story ads.

Casual games make money by selling many ads, often at a high ad-load, over a short user life span. Casual-game developers gain users by buying app install ads for a shade below what they expect to gain from selling ads over the lifetime of the user. It’s a low-margin business model that’s based on an understanding of the lifetime value of their users and ad prices available in other games.

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss when the travel industry will recover, Facebook merging its apps' messaging services, corporate culture suffering with remote work, Google's "People Cards," social media ad load, what are we born afraid of and more.

And because of nearly instantaneous load times, it will free advertisers to design engaging and immersive creative that will discourage clicking away. Advertisers also hope faster load speeds will discourage smartphone users from using ad blockers. More Possibilities for AR and VR.

Plus, as Amazon’s ad loads have increased and more search results are sponsored rather than organic, brands and sellers that don’t advertise their products risk losing market share to competitors. Amazon’s troves of actual shopping and buying data are what make its ad products so effective.

It’s not clear that higher ad loads have deterred Amazon shoppers quite yet, though it remains a risk. According to 2019 research from Feedvisor, 25% of US Amazon buyers find the site’s ads distracting, and 6% do not trust them. While 39% of users find them to be generally useful, the remaining 31% said they rarely notice them.

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

Another reason that brands are turning to TikTok creators is that traditional advertising options on the platform are less developed when compared with other social networks. That’s led to a lower ad load, and thus limited opportunities to reach TikTok users through paid ads.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.

Part of answering those questions is addressing how we optimize for SEO, viewability, ad load and delaying ad load ads that are not in view right away. We have to be really smart about serving up the right experience to our users and the right design across multiple factors.

Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.