Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

Ad Load Perception. In a September 2021 Morning Consult poll, most US adults either believed that linear TV and streaming video have the same amount of advertising, or were unsure which format features more ads. Young respondents were much more likely than their older counterparts to believe that streaming services feature more ads.

Discovery+, Paramount+, and HBO Max were considered to have the most reasonable ad loads, according to a January 2022 survey of 3,038 US residents conducted by Hub Research. Among streaming services, Hulu had the most respondents to describe their ad load as unreasonable.

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how to get someone to reply to your email, Quibi's free trial, Youtube's ad load, responding to BLM, why customers unfollow businesses, how Blockbuster Video is still alive and more.

Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.

But near-term ad opportunities will be more limited on Reels since Meta is still working on developing the right formats and experimenting with ad load. It launched several new ad formats for Reels in February, including banner ads and sticker ads. Creating video ads may be complex, but that can be alleviated by using social platforms’ creative optimization tools or by working with a vendor.

Our Take: The heavy load of ads in Instagram Stories indicates that the venue may have reached maximum ad load. That may be leading some marketers to moderate their use of Story ads.

Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss when the travel industry will recover, Facebook merging its apps' messaging services, corporate culture suffering with remote work, Google's "People Cards," social media ad load, what are we born afraid of and more.

Plus, as Amazon’s ad loads have increased and more search results are sponsored rather than organic, brands and sellers that don’t advertise their products risk losing market share to competitors. Amazon’s troves of actual shopping and buying data are what make its ad products so effective.

Casual games make money by selling many ads, often at a high ad-load, over a short user life span. Casual-game developers gain users by buying app install ads for a shade below what they expect to gain from selling ads over the lifetime of the user. It’s a low-margin business model that’s based on an understanding of the lifetime value of their users and ad prices available in other games.