JUN 26, 2020
US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per Forrester estimates cited by AdExchanger. For reference, in total an estimated 250,000 people were employed by ad agencies as of the end of 2019, per IBISWorld.
AUG 6, 2020
Although programmatic accounts for a small share of total OOH ad spending, it could become more sought after during these turbulent times because it is “easier to stop and restart campaigns” programmatically than it is through traditional sales, said Keri Weber, group media director of OOH for ad agency The Richards Group.