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    Audio
     | 
    DEC 2, 2020

    The Coalition for Innovative Media Measurement (CIMM) has been investigating how TV viewership is measured. CIMM CEO and managing director Jane Clarke joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the company has learned about using both set-top box and ACR-based measurement, why different attribution providers might show marketers different results, and how close marketers are to speaking the same language about traditional TV and digital video advertising.

    Article
     | 
    NOV 16, 2020

    Tactics marketers use to reach viewers of ad-free services include striking product-placement deals, using automatic content recognition (ACR) data to spot when audiences flip to ad-supported platforms, buying ads on affiliated properties, and utilizing lookalike modeling and contextual targeting to try to comply with privacy laws. But these tactics have trade-offs and require work.

    Report
     | 
    NOV 10, 2020

    Automatic content recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box (e.g., Apple TV, Google Chromecast, Roku).

    Report
     | 
    OCT 5, 2020

    Automatic Content Recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box (e.g., Apple TV, Google Chromecast, Roku).

    Report
     | 
    OCT 6, 2020

    Automatic Content Recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box (e.g., Apple TV, Google Chromecast, Roku).

    Report
     | 
    NOV 26, 2019

    All these systems rely on automatic content recognition (ACR) technology embedded in smart TV devices to detect and report viewing to streaming fare, which is not a capability of standard set-top boxes. While ACR provides an important connection between linear and CTV viewing, it does have some shortcomings. First, only activity from connected devices such as Roku or Amazon Fire Stick can be reported.

    Report
     | 
    MAY 14, 2020

    Vizio’s Inscape and Nielsen sell competing ACR (automatic content recognition) products that track people’s viewing patterns on smart TVs, so it wouldn’t be illogical if the historical gold standard of TV audience measurement focused more on its own advanced TV products instead of helping others set a standard.

    Report
     | 
    FEB 20, 2020

    Product-placement deals, targeting users elsewhere with automatic content recognition (ACR) data, funneling money to affiliated networks, and using contextual signals to inform ad buys are a few ways that marketers are indirectly finding these viewers. WHAT’S IN THIS REPORT? This report examines US subscription video trends and data.

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