eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.
December 2020 findings from Google and Ipsos revealed that 69% of US B2B marketers have increased spending by 10% or more over the past year on digital media for account-based marketing (ABM) tactics. Digital media was the top investment area in this survey.
He is a thought leader and public speaker on the topics of branding, digital marketing, and account-based marketing (ABM). Moderator:. Marissa Coslov is vice president of business development at eMarketer.
Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.
eMarketer principal analyst at Insider Intelligence Jillian Ryan discusses what she's paying attention to in 2021 and why: shifting B2B buyer preferences, what to consider when employees return to the office, and what's next for account-based marketing.