Establishing data for each account is essential from start to finish, which is where account-based marketing (ABM) is effective. In addition to helping you customize campaigns and create real conversations that resonate with your audience, ABM continues long after the sale is won through various measurements, such as customer journey-mapping and looking at intent data.

December 2020 findings from Google and Ipsos revealed that 69% of US B2B marketers have increased spending by 10% or more over the past year on digital media for account-based marketing (ABM) tactics. Digital media was the top investment area in this survey.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

By forcing the customer to use an ATM/ABM, branch, or call center, banks are complicating what should be a straightforward task. FIs should plan to implement more innovative card features. No FI's app allows customers to generate a virtual card number. (RBC offers virtual debit card numbers, but they can’t be generated through the app.)