eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.

December 2020 findings from Google and Ipsos revealed that 69% of US B2B marketers have increased spending by 10% or more over the past year on digital media for account-based marketing (ABM) tactics. Digital media was the top investment area in this survey.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

He is a thought leader and public speaker on the topics of branding, digital marketing, and account-based marketing (ABM). Moderator:. Marissa Coslov is vice president of business development at eMarketer.

Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

Instead, we started to segment and focus on account-based marketing [ABM].”. This shift impacted the agency relationship, as well, as Honeywell moved away from the centralized approach it implemented when broad marketing was the primary objective. Instead, there was a big need for specialty B2B shops with an ABM expertise.

More than two in three US B2B buyers said their purchase cycle has increased in the past year, according to June 2020 research from B2B research company Demand Gen Report (DGR) and ABM tech provider Demandbase.

ABM vendor Demandbase fielded an April 2020 survey during the coronavirus pandemic. Among B2B companies in Canada and the US with strong ROI, 50% said they planned to invest more into ABM ads, the fourth-highest response behind direct mail (64%), content (55%) and target account selection (52%).

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.