This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

More than two in three US B2B buyers said their purchase cycle had increased in the past year, according to June 2020 research from B2B research company Demand Gen Report (DGR) and ABM tech provider Demandbase.

Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

ABM vendor Demandbase fielded an April 2020 survey during the coronavirus pandemic. Among B2B companies in Canada and the US with strong ROI, 50% said they planned to invest more into ABM ads, the fourth-highest response behind direct mail (64%), content (55%) and target account selection (52%).

No. 5: Intentional Targeting by Refining Segments and ABM Approaches. Tactics and strategies that enable B2B marketers to be more deliberate and precise with their messaging and dissemination will get results in a COVID-19 world. This includes segmentation, personalization and account-based marketing (ABM) approaches.

More than two in three US B2B buyers said their purchase cycle has increased in the past year, according to June 2020 research from B2B research company Demand Gen Report (DGR) and ABM tech provider Demandbase.

Instead, there was a big need for specialty B2B shops with an ABM expertise. “As we focused on ABM work, we really needed to make sure we had the right partners to help us because some parts of our business never did an ABM program before. We shifted away from our traditional vendors, both for paid media and the big agencies.