Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.
Attentive, for example, said it helped clients recover 5 million online carts in 2020 using triggered abandonedcart text message reminders. To send time-sensitive messages: SMS is an ideal marketing channel for communications that need to be opened and acted upon quickly. That’s especially true when compared with email, which experiences far lower open rates and takes longer for a consumer to notice.