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155 Results
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    Publication Date: 7/10/2017
    Name: Kevin Lee
    Title: Co-Founder and Chairman
    Company: Didit
    Topics: Search Marketing; Search Engine Optimization (SEO)
    Geographies: Worldwide; United States
    Context: Kevin Lee, co-founder and chairman of Didit, discusses the potential challenges for content management providers and international brands following the EU's $2.7 billion antitrust fine against Google.
    Publication Date: 4/19/2017
    Name: Alice Milligan
    Title: Chief Customer and Digital Experience Officer, Citi Global Cards
    Company: Citi
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Financial Services
    Context: Alice Milligan, chief customer and digital experience officer at Citi Global Cards, explains how the financial services firm is working to improve experiences to meet customers’ always-on expectations.
    Publication Date: 6/14/2017
    Name: Francis Bea
    Title: General Manager and Marketing Director
    Company: Zero Zero Robotics
    Topics: Brand Marketing; Social Media Marketing
    Geographies: China
    Context: Francis Bea, general manager and marketing director of Zero Zero Robotics—creator of the flying Hover Camera—talks about the company’s localization strategy, which allows it to reach consumers around the world despite limited means.
    Publication Date: 2/24/2016
    Name: Tom Tate
    Title: Product Marketing Manager
    Company: AWeber
    Topics: Email Marketing; Marketing Tactics
    Geographies: Canada
    Context: Tom Tate, product marketing manager at global email services provider AWeber, discusses the value of having a team monitor regional laws to ensure email compliance for clients.
    Publication Date: 1/4/2016
    Name: Amrita Thapar
    Title: Content Leader
    Company: Genpact
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: Genpact (formerly GE Capital) dedicates half of its marketing budget to content marketing. Content leader Amrita Thapara explains why.
    Publication Date: 1/31/2018
    Name: Erin Stender
    Title: Vice President, Marketing
    Company: Classy
    Topics: Content Marketing; B2B Marketing
    Geographies: Worldwide
    Context: Do it right and return will come
    Publication Date: 1/31/2018
    Name: Amber Naslund
    Title: Senior Director, Industry Leadership
    Company: Hootsuite
    Topics: Content Marketing; B2B Marketing
    Geographies: Worldwide
    Context: A case for internal systems that give all teams access
    Publication Date: 1/30/2018
    Name: David Jonker
    Title: Vice President, Thought Leadership Marketing
    Company: SAP
    Topics: Content Marketing; B2B Marketing; Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Every customer gets a tailored experience
    Publication Date: 12/19/2017
    Name: Radoslaw Dobrolecki
    Title: US Business Development Director
    Company: RTB House
    Topics: Marketing Tactics; Digital Display Advertising; Marketing Technology; Artificial Intelligence (AI)
    Geographies: Worldwide
    Context: Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
    Publication Date: 12/18/2017
    Name: Ian McKee
    Title: Founder and CEO
    Company: Vuulr
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; Singapore
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 12/12/2017
    Name: Yuval Ben-Itzhak
    Title: CEO
    Company: Socialbakers
    Topics: Social Media Marketing; Performance Benchmarks; Marketing Technology
    Geographies: Worldwide
    Context: Yuval Ben-Itzhak, CEO of Socialbakers, discusses how social media marketing technology has changed to meet marketers' needs.
    Publication Date: 12/6/2017
    Name: Ivo Totev
    Title: CMO, S4/HANA Cloud
    Company: SAP
    Topics: Digital Advertising; Targeting; B2B Marketing
    Geographies: Worldwide
    Context: Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
    Publication Date: 12/6/2017
    Name: Liz Matthews
    Title: Senior Vice President, Global Brand and Creative
    Company: Dell
    Topics: Digital Advertising; Targeting; Digital Ad Spending; B2B Marketing
    Geographies: Worldwide
    Context: Liz Matthews, senior vice president of global brand and creative at Dell, shares insights on the state of B2B digital advertising.
    Publication Date: 11/3/2017
    Name: Gilles Demptos
    Title: Director, Asia
    Company: World Association of Newspapers and News Publishers (WAN-IFRA)
    Topics: Newspapers
    Geographies: Worldwide
    Industries: Media & Entertainment
    Context: Gilles Demptos, the World Association of Newspapers and News Publishers’ Asia director, discusses why Google and Facebook are improving relationships with news publishers.
    Publication Date: 6/5/2017
    Name: Davor Sutija
    Title: CEO
    Company: Thinfilm
    Topics: Digital Retail Practices; Omnichannel Retailing
    Geographies: Worldwide
    Industries: Retail
    Context: The store is the most challenging touchpoint to seamlessly incorporate into a brand’s omnichannel retail strategy. Davor Sutija, CEO of smart packaging company Thinfilm, discusses one solution to the problem.
    Publication Date: 5/3/2017
    Name: Tom Puthiyamadam
    Title: Global Digital Services Leader
    Company: PricewaterhouseCoopers
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Marketing Management Trends
    Context: Tom Puthiyamadam, global digital services leader at multinational professional services company PricewaterhouseCoopers, talks about the components of a successful digital transformation strategy.
    Publication Date: 5/3/2017
    Name: Dave Haucke
    Title: Program Director, Product Strategy, Watson Marketing
    Company: IBM
    Topics: Customer Experience; Marketing Tactics; Big Data
    Geographies: Worldwide
    Context: Dave Haucke, program director of product strategy at IBM Watson Marketing, says digital transformation is about marketers delivering seamless customer experiences. The problem is that some companies are more prepared than others.
    Publication Date: 4/28/2017
    Name: Anand Eswaran
    Title: Corporate Vice President, Microsoft Services and Microsoft Digital
    Company: Microsoft
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Digital Banking; Marketing Management Trends
    Context: Anand Eswaran, vice president of Microsoft Services and Microsoft Digital, is at the forefront of digital transformation. He talks about the four pillars every organization needs to think about to have a successful transformation.
    Publication Date: 4/25/2017
    Name: Stephanie Linnartz
    Title: Global Chief Commercial Officer
    Company: Marriott International
    Topics: Marketing Technology
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
    Publication Date: 4/17/2017
    Name: Mark Weinstein
    Title: Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
    Company: Hilton Worldwide
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
    Publication Date: 2/24/2017
    Name: John Koetsier
    Title: Mobile Economist
    Company: Tune
    Topics: Mobile Internet; Mobile Apps
    Geographies: Worldwide
    Context: John Koetsier, mobile economist for Tune, a mobile analystics and marketing platform provider, talks about how mobile apps and mobile websites have a tie that binds them.
    Publication Date: 2/16/2017
    Name: Jason Rose
    Title: Senior Vice President, Marketing
    Company: Gigya
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Jason Rose, senior vice president of marketing at identity management vendor Gigya, spoke with eMarketer about the importance of understanding customer identities.
    Publication Date: 2/15/2017
    Name: Alyson Griffin
    Title: Vice President, Global Marketing
    Company: Intel Corp.
    Topics: Social Media Marketing; B2B Marketing; B2B Social Media
    Geographies: Worldwide
    Context: Alyson Griffin, vice president of global marketing at Intel Corp., tells eMarketer how the technology company uses social media marketing to reinforce that it's much more than a chipmaker.
    Publication Date: 2/15/2017
    Name: Malin Liden
    Title: Vice President, SAP Experience
    Company: SAP
    Topics: B2B Sales; B2B Social Media
    Geographies: Worldwide
    Context: Malin Liden, vice president at SAP Experience, explains how the company approaches social selling, why training is so important and how its top sellers have a quota achievement of over 160%.
    Publication Date: 2/15/2017
    Name: Nicolas Lihou
    Title: Head of Global Sales Enablement
    Company: Xerox
    Topics: B2B Sales; B2B Social Media
    Geographies: Worldwide
    Context: At Xerox, social selling is part of a larger sales enablement program designed to increase sales productivity, resulting in larger contracts and faster closing.
    Publication Date: 2/14/2017
    Name: Amber Long
    Title: Vice President, Engagement, PR, Content and Social Media
    Company: gyro
    Topics: B2B Marketing; B2B Social Media
    Geographies: Worldwide
    Context: Amber Long, a vice president at B2B agency gyro, discusses how some B2B companies are still grappling with the frenzied rush to social media.
    Publication Date: 2/3/2017
    Name: Scott Brinker
    Title: Editor
    Company: Chief Marketing Technologist
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Scott Brinker, editor of Chief Marketing Technologist, talks about why marketers say they want more data, and what to expect in the marketing technology space going forward.
    Publication Date: 2/2/2017
    Name: John Callan
    Title: Vice President, Marketing
    Company: Boxever
    Topics: Marketing Technology; Personalization
    Geographies: Worldwide
    Context: John Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so.
    Publication Date: 1/19/2017
    Name: Jen Catto
    Title: CMO
    Company: Tremor Video
    Topics: Digital Video Advertising; TV Advertising
    Geographies: Worldwide; United States
    Context: Jen Catto, CMO of video advertising software company Tremor Video, discusses the looming convergence of TV and video and the fate of the 30-second spot.
    Publication Date: 1/17/2017
    Name: Tal Shoham
    Title: Vice President, International Business Development
    Company: ironSource
    Topics: Digital Video; Mobile Advertising
    Geographies: Worldwide
    Context: Tal Shoham, vice president of international business development at mobile marketing and monetization platform ironSource, reveals which mobile video advertising trend will flourish in 2017.
    Publication Date: 12/2/2016
    Name: Michael Stoeckel
    Title: Vice President, Global Tech Strategy and Publisher Operations
    Company: Prohaska Consulting
    Topics: Digital Advertising; Targeting
    Geographies: Worldwide; United States
    Context: Michael Stoeckel, vice president of global tech strategy and publisher operations at programmatic advertising firm Prohaska Consulting, talks about the challenges publishers face in the audience-building arenas.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
    Publication Date: 7/6/2016
    Name: Neil Ackerman
    Title: Director, Global Ecommerce
    Company: Mondelez International
    Topics: Digital Retail Practices
    Geographies: Worldwide
    Industries: Consumer Products (CPG); Groceries
    Context: Neil Ackerman, director of global ecommerce at Mondelez International, talks about the food company's ecommerce strategy, which is geared toward reducing friction in all aspects of ecommerce.
    Publication Date: 6/24/2016
    Name: Andy Kauffman
    Title: Vice President, Digital
    Company: Marriott International
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Andy Kauffman, vice president of digital at global hotel chain Marriott International, talks about his company's approach to digital transformation for the hotel's people, processes and technology.
    Publication Date: 5/31/2016
    Name: Johnny Ryan
    Title: Head of Ecosystem
    Company: PageFair
    Topics: Ad Blocking
    Geographies: Worldwide
    Context: Johnny Ryan, head of ecosystem at counter-ad-blocking technology firm PageFair, spoke with eMarketer about the company's new research in global mobile ad blocking habits.
    Publication Date: 4/13/2016
    Name: Javier Calvar
    Title: COO
    Company: Albatross Global Solutions
    Topics: Retail Ecommerce Sales
    Geographies: Worldwide
    Industries: Luxury Goods
    Demographics: Affluent
    Context: Javier Calvar, chief operating officer of Albatross Global Solutions, discusses the challenges facing luxury brands as they attempt to extend their appeal in digital channels.
    Publication Date: 12/28/2015
    Name: Ric Elert
    Title: President
    Company: Conversant
    Topics: Customer Experience; Digital Display Advertising
    Geographies: Worldwide; United States
    Context: Conversant president Ric Elert and Raju Malhotra, senior vice president of products at the company, tell eMarketer that the evolving use of CRM data is one of the display ad trends that will occur in 2016.
    Publication Date: 12/28/2015
    Name: Justin Choi
    Title: Founder and CEO
    Company: Nativo
    Topics: Digital Display Ad Spending; Digital Display Advertising; Native Advertising; Programmatic Advertising; Ad Blocking
    Geographies: Worldwide; United States
    Context: Justin Choi, founder and CEO of native ad platform Nativo, told eMarketer about how native advertising will become more popular in 2016.
    Publication Date: 12/28/2015
    Name: Carol Chung
    Title: Senior Vice President and Head of Media Technology
    Company: DigitasLBi
    Topics: Performance Benchmarks; Digital Display Advertising; Programmatic Advertising
    Geographies: Worldwide; United States
    Context: Carol Chung, senior vice president of media technology at DigitasLBi, spoke with eMarketer about some of the data-driven trends she expects to see unfold in 2016.
    Publication Date: 11/9/2015
    Name: Chris Best
    Title: Co-Founder and Chief Technology Officer
    Company: Kik Interactive
    Topics: Consumer Behavior; Mobile Devices; Mobile Messaging
    Geographies: China; Worldwide; United States
    Demographics: Teens
    Context: Chris Best, co-founder and chief technology officer of chat app Kik Interactive, spoke with eMarketer about how teens are coming online for the first time through mobile phones and how that will change their relationship with brands and their attitudes as consumers.
    Publication Date: 9/24/2015
    Name: Björn Jeffery
    Title: Co-Founder, CEO
    Company: Toca Boca
    Topics: Digital Video; Mobile Apps
    Geographies: Worldwide
    Demographics: Children
    Context: Björn Jeffery, co-founder and CEO of children's app company Toca Boca, talks about the values behind the company and what brands can do to ensure trust and quality when it comes to digital children and their parents.
    Publication Date: 8/16/2017
    Name: Sean Wilkins
    Title: Vice President, Strategy
    Company: Zeta Global
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Context: Sean Wilkins, vice president of strategy at Zeta Global, discusses why retailers should break way from the seasonal retail cycle.
    Publication Date: 7/21/2017
    Name: Olivier Thirion de Briel
    Title: Global Solutions Marketing Director
    Company: HID Global
    Geographies: United Kingdom
    Industries: Digital Banking; Banking
    Context: Olivier Thirion de Briel, global solutions marketing director at secure identity solutions provider HID Global, discusses the impact that the Second Payment Services Directive could have on digital banking in the UK.
    Publication Date: 7/13/2017
    Name: Dale Renner
    Title: CEO
    Company: RedPoint Global
    Topics: Marketing Technology
    Geographies: United States
    Context: Dale Renner, CEO at data management company RedPoint Global, explains what makes a good master data management tool.
    Publication Date: 2/23/2017
    Name: Chris Welsh
    Title: Vice President, TV and Sport, EMEA
    Company: MPP Global Solutions
    Topics: Digital Video; TV; Digital Video Advertising; TV Advertising
    Geographies: United Kingdom
    Context: Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences.
    Publication Date: 10/26/2016
    Name: Mudit Jaju
    Title: Head of Ecommerce, EMEA, and Digital and Data Partner
    Company: MEC Global
    Topics: Holiday & Seasonal Shopping
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: Mudit Jaju, head of ecommerce in EMEA for media agency network MEC Global, spoke with eMarketer about the evolving UK holiday shopping season.
    Publication Date: 12/11/2015
    Name: Jongho Park
    Title: Programmatic Manager
    Company: Innocean Worldwide
    Topics: Digital Advertising; Digital Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: South Korea
    Context: Jongho Park, programmatic manager at Innocean Worldwide, one of South Korea’s leading ad agencies, sizes up the country’s programmatic ad market and talks about how to remove obstacles to growth.
    Publication Date: 10/9/2015
    Name: Javier Calvar
    Title: COO
    Company: Albatross Global Solutions
    Topics: Marketing Tactics
    Geographies: China
    Industries: Luxury Goods; Marketing Management Trends
    Context: Javier Calvar, COO of Albatross Global Solutions in Shanghai, explains that the appetite for luxury goods in China is robust, and engaging these consumers requires a particular skill set.
    Publication Date: 9/25/2015
    Name: Luke Stillman
    Title: Associate Director, Forecasting
    Company: Magna Global
    Topics: Mcommerce; Programmatic Advertising; Programmatic Ad Spending
    Geographies: Canada
    Context: Luke Stillman, associate director of forecasting at Magna Global, talks about how much is being spent on programmatic advertising in Canada.
    Publication Date: 2/16/2016
    Name: Keri La Ra
    Title: Director, Global Social Media and Digital Compliance
    Company: Starwood Hotels and Resorts Worldwide
    Topics: Social Media Marketing; Loyalty Programs; Real-Time Marketing
    Geographies: United States
    Context: Keri La Ra, director of global social media and digital compliance at Starwood Hotels and Resorts Worldwide, spoke to eMarketer about how social listening drives engagement with loyalty group clients and informs the marketing budget.