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    Publication Date: 4/5/2018
    Topics: Performance Benchmarks; Mobile Apps; Programmatic Ad Spending; Mobile Ad Spending; Content Marketing; Mobile Content; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Search; Clickthrough Rate (CTR); Mobile Social Media; Facebook; Mobile Video
    Geographies: Worldwide; Asia-Pacific; Latin America; North America; United States
    Publication Date: 1/18/2018
    Topics: Paid Search; Cost per Click (CPC); Clickthrough Rate (CTR); Performance Benchmarks; Search; Mobile Search; Impressions; Search Ad Spending; Search Engines; Google
    Geographies: Worldwide; United States
    Publication Date: 4/5/2018
    Topics: Digital Video Advertising; Performance Benchmarks; Viewability; Clickthrough Rate (CTR); Digital Video; Mobile Video; Time Spent with Media; Programmatic Advertising
    Geographies: North America; Worldwide
    Publication Date: 4/5/2018
    Topics: Viewability; Digital Display Advertising; Performance Benchmarks; Impressions; Digital Display Ad Spending; Programmatic Advertising
    Geographies: Worldwide
    Publication Date: 3/15/2018
    Topics: Retail Performance Metrics; Retail Ecommerce Sales; Mcommerce; Performance Benchmarks
    Geographies: Worldwide
    Publication Date: 2/21/2018
    Topics: Email Marketing; Performance Benchmarks; Clickthrough Rate (CTR)
    Geographies: Worldwide
    Publication Date: 1/22/2018
    Topics: Cost per Thousand (CPM); Clickthrough Rate (CTR); Cost per Click (CPC); Social Media Marketing; Performance Benchmarks; Facebook; Snapchat; Mobile Social Media; Impressions; Social Media Ad Spending; Instagram; Twitter; Pinterest; Tumblr
    Geographies: Worldwide
    Publication Date: 1/8/2018
    Topics: Content Marketing; Mobile Content; Time Spent with Media; Performance Benchmarks
    Geographies: Worldwide
    Publication Date: 5/4/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.
    Publication Date: 2/12/2018
    Topics: Mobile Payments
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
    Publication Date: 2/7/2018
    Topics: Digital Video
    Geographies: Worldwide
    Context: Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.
    Publication Date: 1/29/2018
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.
    Publication Date: 1/8/2018
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.
    Publication Date: 12/19/2017
    Topics: Digital Shoppers & Buyers; Digital Travel Sales; Sharing Economy
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: A country-by-country overview of the top digital travel platforms, digital and mobile travel buyer penetration rates and the use of sharing economy services.
    Publication Date: 12/1/2017
    Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Worldwide
    Context: More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.
    Publication Date: 10/13/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 8/1/2017
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
    Publication Date: 7/24/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Worldwide
    Industries: Luxury Goods
    Context: Global online sales of luxury goods are growing faster than luxury sales overall, and digital channels are increasingly being used to research, purchase and drive in-store traffic.
    Publication Date: 7/20/2017
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Worldwide
    Context: The size and influence of the mobile messaging audience worldwide continue to grow. eMarketer estimates that 1.82 billion people across the globe will use mobile messaging apps in 2017, which equates to nearly one-quarter (24.6%) of the world’s population.
    Publication Date: 7/18/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.
    Publication Date: 7/13/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Payment Methods; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
    Publication Date: 7/12/2017
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.
    Publication Date: 4/26/2017
    Topics: Internet Users; Mobile Users
    Geographies: Worldwide
    Context: In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.
    Publication Date: 4/12/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
    Publication Date: 1/19/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
    Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Retail
    Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
    Publication Date: 1/11/2017
    Topics: Digital Video; Mobile Video
    Geographies: Worldwide
    Context: Globally, nearly 2.15 billion people will view digital video in 2017. This represents nearly 1 billion more viewers than in 2012, and over half of them will be in Asia-Pacific.
    Publication Date: 11/30/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.
    Publication Date: 11/16/2016
    Topics: Smartphones; Smartphone Users
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
    Publication Date: 10/27/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.
    Publication Date: 10/11/2016
    Topics: Internet Users; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Worldwide
    Context: More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.
    Publication Date: 8/16/2016
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates 1.62 billion people worldwide will make at least one purchase digitally in 2016. Retail ecommerce sales will total $1.915 trillion worldwide this year, making up 8.7% of global retail sales.
    Publication Date: 7/28/2016
    Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
    Publication Date: 7/21/2016
    Topics: Digital Travel Sales
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
    Publication Date: 6/28/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Social network users worldwide will reach 2.34 billion in 2016. Nearly one-third of the global population will use a social network this year, and over 80% them will utilize a mobile phone to access these platforms.
    Publication Date: 6/2/2016
    Topics: Internet Activities; Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
    Publication Date: 4/18/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
    Publication Date: 4/6/2016
    Topics: Top Sites; Social Media Users; Mobile Social Media; Social Media Usage
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.
    Publication Date: 3/1/2016
    Topics: Digital Privacy & Security; Digital Video Advertising; Ad Blocking
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United States
    Context: As more consumers start using ad blockers, the practice is becoming a bigger headache for publishers and video platforms. It’s likely to also become the same for marketers, ad agencies and even those very same consumers.
    Publication Date: 12/24/2015
    Topics: Digital Travel Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: Worldwide digital travel sales will top $533 billion in 2015, up 13.3% from last year. Strong demand in Asia-Pacific, Latin America and the Middle East and Africa will help drive overall worldwide sales growth.
    Publication Date: 12/23/2015
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: Retail products and services purchased on the internet will account for 7.4% of the total retail market worldwide in 2015, or $1.671 trillion. By 2019, retail ecommerce sales will more than double to reach $3.578 trillion, yet it will still account for just a fraction (12.8%) of total retail purchases.
    Publication Date: 12/16/2015
    Topics: Total Media Ad Spending; Digital Ad Spending
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Peru; Russia; South Korea; Spain; Sweden; United Kingdom
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Restaurants & Dining
    Context: Markets around the globe may be more connected than they have ever been before, but they are still governed by their local economies, infrastructure and consumer behaviors. This report looks at ad spending trends in 20 key markets tracked by eMarketer.
    Publication Date: 10/25/2017
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Indonesia; Latvia; Lebanon; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Singapore; Slovakia; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Arab Emirates; United States
    Industries: Media & Entertainment
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
    Publication Date: 11/10/2016
    Topics: Digital Video; Internet Users; Social Media Users; Mobile Internet; Media Consumption; Smartphone Users; Tablet Users
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Indonesia; Italy; Latvia; Mexico; Netherlands; Norway; Peru; Philippines; Poland; Portugal; Russia; Singapore; Slovakia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; Ukraine; United Kingdom; United States; Venezuela
    Context: The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.
    Publication Date: 9/1/2016
    Topics: Total Media Ad Spending; Digital Advertising; TV; Digital Ad Spending; Radio; Newspapers; Magazines; Mobile Ad Spending
    Geographies: Argentina; Australia; Brazil; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Groceries; Restaurants & Dining
    Context: In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
    Publication Date: 8/22/2016
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Finland; France; Germany; Indonesia; Ireland; Italy; Japan; Mexico; Netherlands; Norway; Peru; Poland; Saudi Arabia; Slovakia; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Demographics: Millennials
    Context: Data from around the world reveals many similarities, but also differences, in the digital behavior of millennials in different countries.
    Publication Date: 5/21/2018
    Topics: Digital Content
    Geographies: Worldwide
    Industries: Retail; Apparel & Accessories
    Context: Mobile web; Feb; Desktop; March; April
    Publication Date: 5/18/2018
    Topics: Digital Retail Practices
    Geographies: Worldwide
    Context: Richer more visually engaging content; Smarter use of customer data and shopper intelligence; More compelling and persuasive brand narratives; Simpler quicker and more convenient ways to find and shop us; More intimacy and direct interaction with the customer; Development of marketplace specific content; Alternative pricing bundling and product derivation strategies; Outstanding omnichannel experience management; Value added aftermarket service and support programs; Additional incentives and inducements to try or buy our product; Adoption of new cognitive AI and chatbot technologies; More helpful and valued digital shopper assistance; Other
    Publication Date: 5/18/2018
    Topics: Digital Retail Practices
    Geographies: Worldwide
    Context: Conflict with cannibalization of traditional retail channels; Monopolistic business practices; Illegitimate knock off or obsolete product sales; Privacy and protection of customer data; Economic clout and discounting leverage digital marketplaces; Captive relationship lack of transparency; Profitability and performance demands of etail operators; Increasing fees and advertising spend requirements; Walled gardens of data and measurement; Brand marketing dependency and lack of flexibility; Onerous terms and conditions; Other
    Publication Date: 5/18/2018
    Topics: Digital Retail Practices
    Geographies: Worldwide
    Context: Easy to search and find products; convenience; Lower prices and pricing transparency; Better selection and availability; Quick and assured delivery; Good deals discounts and offers; Third party reviews and ratings; Mobile device accessibility; Secure and easy transaction; Predictable experience; Leveraging new technology to redefine online shopping AI structured data etc; Access to new ideas products and options; Richer more relevant content; Personalized interface; Member benefits; Social media integration; Multiple payment options; Guaranteed satisfaction; Digital assistant support; Other