Geography

Asia-Pacific (8)
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Middle East & Africa (7)
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35 Results
Type:
Report
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    Publication Date: 1/11/2018
    Topics: Digital Shoppers & Buyers; B2C Ecommerce Sales; Cross-Border Ecommerce; Internet of Things (IoT); Shipping & Delivery
    Geographies: Western Europe
    Context: In 2018, the EU’s General Data Protection Regulation will shake up digital advertising. Less prominently, ecommerce harmonization will proceed across the region, while consumer expectations will fuel wider use of on-demand services and voice assistants.
    Publication Date: 1/10/2018
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Western Europe
    Context: This report analyzes eMarketer’s forecast for total retail and retail ecommerce sales in Western Europe, including our first-ever estimates for retail mcommerce sales in the region.
    Publication Date: 7/17/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales; Retail Sales
    Geographies: Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Western Europe
    Context: For the first time since the eurozone debt crisis, retail and retail ecommerce sales will rise in every major market in Western Europe this year. In 2017, total retail sales in the region will reach $3.818 trillion, of which digital purchases will account for 8.8%.
    Publication Date: 11/22/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: France; Germany; Italy; Spain; United Kingdom; Western Europe
    Context: Western Europe’s digital advertising market will be worth $35.16 billion in 2016, eMarketer estimates. The UK will account for nearly 42% of that total; Germany will rank second and France third. In 2020, regional spending will approach $45 billion.
    Publication Date: 7/7/2016
    Topics: Digital Advertising; Content Marketing; Sponsorship; Native Advertising
    Geographies: France; Germany; Italy; Spain; United Kingdom; United States
    Context: Native advertising—paid digital ad placements that look like organic content—is growing in popularity, as marketers strive to reach consumers without irritating them. Spending on native ads in Europe is expected to rise by double digits annually through 2020.
    Publication Date: 4/26/2016
    Topics: Mcommerce; Digital Shoppers & Buyers; Ecommerce Sales
    Geographies: France; Germany; Italy; Spain; United Kingdom
    Industries: Retail
    Demographics: Affluent
    Context: Europe’s affluent, highly digital consumers are perennial targets for marketers keen to attract their discretionary spending. While digital platforms present challenges for high-end brands, they can also extend the appeal of luxury items.
    Publication Date: 5/10/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
    Geographies: Western Europe; Central & Eastern Europe; Austria; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Russia; Spain; Sweden; Switzerland; Turkey; United Kingdom; Europe
    Context: This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.
    Publication Date: 4/17/2018
    Topics: Holiday & Seasonal Shopping; Retail Sales; Retail Ecommerce Sales; Digital Shoppers & Buyers
    Geographies: Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Russia; Spain; Sweden; United Kingdom; Western Europe
    Context: This report analyzes the holiday shopping habits of consumers in Europe, particularly the adoption of Black Friday.
    Publication Date: 2/12/2018
    Topics: Mobile Payments
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
    Publication Date: 11/27/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: France; Germany; Italy; Spain; United Kingdom; Western Europe
    Context: eMarketer’s total media, digital and mobile ad spending forecasts for France, Germany, Italy, Spain and the UK.
    Publication Date: 11/22/2017
    Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Czech Republic; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Poland; Russia; Spain; Sweden; Switzerland; Turkey; United Kingdom; Western Europe; Central & Eastern Europe
    Context: In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.
    Publication Date: 10/4/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Denmark; Finland; Netherlands; Norway; Sweden; Western Europe
    Context: Total media, digital and mobile ad spending forecasts for Denmark, Finland, Norway, Sweden and the Netherlands.
    Publication Date: 8/1/2017
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
    Publication Date: 1/19/2017
    Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
    Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
    Industries: Retail
    Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
    Publication Date: 7/20/2016
    Topics: Customer Experience; Targeting; Digital Privacy & Security; Consumer Attitudes on Marketing; Personalization
    Geographies: United States; Western Europe
    Context: The explosion of digital data and technology is helping global marketers deliver more targeted and personalized campaigns. But growing concerns about privacy are forcing these companies to work harder than ever to earn their customers’ trust.
    Publication Date: 4/18/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
    Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
    Publication Date: 2/7/2018
    Topics: Digital Video
    Geographies: Worldwide
    Context: Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.
    Publication Date: 1/29/2018
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.
    Publication Date: 1/8/2018
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.
    Publication Date: 12/1/2017
    Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Worldwide
    Context: More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.
    Publication Date: 10/13/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
    Publication Date: 7/18/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.
    Publication Date: 7/12/2017
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.
    Publication Date: 4/26/2017
    Topics: Internet Users; Mobile Users
    Geographies: Worldwide
    Context: In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.
    Publication Date: 4/12/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
    Publication Date: 1/11/2017
    Topics: Digital Video; Mobile Video
    Geographies: Worldwide
    Context: Globally, nearly 2.15 billion people will view digital video in 2017. This represents nearly 1 billion more viewers than in 2012, and over half of them will be in Asia-Pacific.
    Publication Date: 11/30/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.
    Publication Date: 10/27/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.
    Publication Date: 10/11/2016
    Topics: Internet Users; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Worldwide
    Context: More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.
    Publication Date: 8/16/2016
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Worldwide
    Context: eMarketer estimates 1.62 billion people worldwide will make at least one purchase digitally in 2016. Retail ecommerce sales will total $1.915 trillion worldwide this year, making up 8.7% of global retail sales.
    Publication Date: 7/21/2016
    Topics: Digital Travel Sales
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
    Publication Date: 6/28/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Worldwide
    Context: Social network users worldwide will reach 2.34 billion in 2016. Nearly one-third of the global population will use a social network this year, and over 80% them will utilize a mobile phone to access these platforms.
    Publication Date: 6/2/2016
    Topics: Internet Activities; Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
    Context: In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
    Publication Date: 12/24/2015
    Topics: Digital Travel Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Digital Travel
    Context: Worldwide digital travel sales will top $533 billion in 2015, up 13.3% from last year. Strong demand in Asia-Pacific, Latin America and the Middle East and Africa will help drive overall worldwide sales growth.
    Publication Date: 12/23/2015
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Retail
    Context: Retail products and services purchased on the internet will account for 7.4% of the total retail market worldwide in 2015, or $1.671 trillion. By 2019, retail ecommerce sales will more than double to reach $3.578 trillion, yet it will still account for just a fraction (12.8%) of total retail purchases.