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    Report
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    DEC 11, 2019

    Trend No. 9: The battle among Big Tech will boost the wearables market. We forecast that the number of adult smart wearable users will increase 6.6% in 2020 to 62.8 million. Of this group, 41.7 million will be smartwatch users. Among smartwatches, Apple Watch still dominates.

    Report
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    JAN 3, 2019

    The wearables market, long-dominated by fitness trackers, is shifting to more advanced and varied devices, such as smartwatches and hearables.

    Report
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    MAR 5, 2020

    We expect that 20.3% of the US population, or 67.6 million people, will use wearables that can connect to the internet (not including medical devices) this year. This number will rise to 76.9 million by 2023. Over time, we believe that this use will result in higher comfort levels with medical-grade wearables as well. Hearables Take Off. Among wearables, ear-worn devices are growing quickly.

    Report
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    OCT 24, 2019

    This technology allowed transit operators to offer riders the ability to pay for their fare with a contactless card, mobile phone or wearable device without having to invest in replacing their current turnstiles or terminal hardware.

    Report
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    OCT 15, 2019

    Smartwatches have taken off in Saudi Arabia to some extent since last year, when penetration was below 10%. As of 2019, over 14% of internet users polled owned a smartwatch; predictably, that share was higher among younger respondents, city dwellers and the most affluent. (Of the internet users in the top 10% of households, ranked by income, 30.9% owned a smartwatch.).

    Report
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    OCT 15, 2019

    China’s consumers are leading adopters of smart devices, including digitally enabled wristbands and smart-home items. Internet users in China registered some of the most dramatic adoption rates for smartwatches and smart wristbands globally in H1 2019, at 16.4% and 18.5%, respectively, according to GlobalWebIndex. In fact, they were more likely to own one of these devices than a game console (13.7%).

    Report
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    OCT 15, 2019

    Poland’s internet users have responded quite warmly to smartwatches, as 12.0% of those polled in H1 2019 said they owned one. Adults ages 25 to 34, and those in the top 25% of households (ranked by income) were most likely to be smartwatch owners. By contrast, most other smart devices have made little headway in Poland.

    Report
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    OCT 15, 2019

    With respect to smartwatches, for example, only India and China came close to the 17.9% penetration rate in Hong Kong, registering 17.0% and 16.4%, respectively. TV and video are hugely popular, but free services dominate by a large margin.

    Report
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    OCT 15, 2019

    Hong Kong’s internet users are more interested in smartwatches and smart wristbands than their counterparts, with ownership of smartwatches reaching 17.9% this year. China was not far behind, with 16.4%. But in Japan, the share of respondents owning a smartwatch was lower than anywhere else in the world, at just 4.0%.

    Report
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    OCT 15, 2019

    Turkey’s internet users were also more likely than most of the countries polled to own a smartwatch. (By contrast, smart wristbands had relatively low uptake.) Overall, 15.7% of respondents this year were smartwatch owners. Penetration was higher among females, adults 35 to 44, and internet users living in higher-income homes.

    Report
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    OCT 15, 2019

    Smartwatches are starting to gain some traction in Malaysia. GlobalWebIndex found that 12.6% of internet users owned one in H1 2019. Males were more likely than females to own a smartwatch, however (15.0% vs. 10.0%). Smart wristbands haven’t yet reached the mainstream; barely 9% of all respondents owned one.

    Report
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    OCT 15, 2019

    Penetration rates of smartwatches and smart-home devices are also above average in the US, cited by 12.8% and 17.1% of respondents, respectively. Internet users ages 16 to 34 were most likely to own a smartwatch, while those in affluent homes were the primary constituency for smart-home products. Voice assistant usage is also relatively advanced in the US.

    Report
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    OCT 15, 2019

    But wearables and smart-home options are also gaining in adoption. Smartphone ownership among internet users ages 16 to 64 in Vietnam stood at 98.2% in H1 2019, according to GlobalWebIndex. Some 20.9% of those polled also had a feature phone. The number of internet users owning a desktop or laptop PC slipped marginally between H1 2018 and a year later, to 70.5%.

    Report
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    OCT 15, 2019

    Smartwatches reached double-digit penetration in Romania, at 12.2% of internet users. Males were most likely to be smartwatch owners. It’s a bit early to tell how smart-home devices will fare in this marketplace. As of H1 2019, just 7.1% of internet users ages 16 to 64 owned such a device.

    Report
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    OCT 15, 2019

    Similarly, fewer than 10% of internet users in France owned a TV streaming device, smartwatch, smart wristband or smart-home product. A degree of conservatism was also reflected in media usage patterns. Traditional media still commands large audiences in France.

    Report
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    OCT 15, 2019

    Overall, just 7.4% of internet users ages 16 to 64 owned smart-home products, such as web-enabled utility monitors, and fewer than 7% owned a smart wristband or smartwatch. Smartphone penetration is very high, but most internet users still own PCs—and spend a lot of time using them. In H1 2019, 97.1% of internet users ages 16 to 64 in Argentina owned a smartphone, compared with 95.8% a year prior.

    Report
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    OCT 24, 2019

    In February 2019 polling from Periscope By McKinsey, 31% of internet users ages 18 to 29 had made a smartphone payment over the past 12 months, while 18% used a smartwatch to pay for a purchase. Both numbers for smartphone and smartwatch mobile payment usage decreased in direct correlation with rising age.

    Report
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    DEC 16, 2019

    However, the CTA makes an important distinction between smart-device owners and smart-home owners. “Even though 70% of US households own one of these products, not all of of them are considered truly smart homes,” said Steven Hummel, senior research analyst at the CTA.

    Report
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    OCT 15, 2019

    Smartwatches have had more success, with penetration reaching 9.7% earlier this year. In all these cases, internet users in higher-income households were far more likely to own a device. Indonesia’s younger internet users are also embracing digital voice assistants via smartphones and smart speakers.

    Report
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    OCT 15, 2019

    Smartwatches and smart wristbands are more likely to be found on the arms of New Zealand’s younger, urban and affluent consumers. Penetration of both devices had risen above 10% in H1 2019. Ownership of smart TVs is still lingering below the halfway mark as of H1 2019, at 43.3%.

    Report
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    OCT 15, 2019

    In H1 2018, about 8% of internet users owned a smartwatch. A year later, that share had risen only marginally to 10.2%. Smart wristbands were even less popular, at just 5.3%. There’s greater potential for smart-home products, such as devices that allow homeowners to monitor household energy consumption and control their heating or appliances remotely.

    Report
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    OCT 15, 2019

    While 46.4% of internet users in Denmark owned a smart TV, fewer owned a TV streaming stick or similar product (32.5%), smartwatch (10.1%) or smart wristband or smart-home product (9.5%). (Note: The 2019 sample population in Denmark was well-balanced in terms of age. The majority—58.8%—of respondents lived in urban areas, while 21.2% lived in suburbs.

    Report
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    OCT 24, 2019

    The UK also led among this cohort for smartwatch payments, at 22%. Adoption, however, falls in tandem with increasing age—compared with the US, at least. Early-adopter behavior, rather than millennial-specific behavior, is driving smartwatch payment uptake.

    Report
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    OCT 15, 2019

    Smart wristbands and smartwatches were surprisingly popular in H1 2019, with 15.1% and 11.9%, respectively, of internet users owning one. Penetration rose broadly in line with age but was more closely associated with affluence. For example, nearly 24% of respondents living in the top 25% of households, ranked by income, owned a smart wristband, compared with 10.5% of those in the lowest 25%.

    Report
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    OCT 15, 2019

    Some 17.0% of India’s web users owned a smartwatch, and 10.3% had a smart wristband. Ownership of virtual reality (VR) headsets had slipped between 2018 and 2019, from 7.4% to 6.8%—but this remained greater than comparable shares in many other countries, including China (5.0%) and Indonesia (4.7%). Smart-home products are gradually taking off as well, reaching 11.9% of respondents in H1 2019.