We expect that 20.3% of the US population, or 67.6 million people, will use wearables that can connect to the internet (not including medical devices) this year. This number will rise to 76.9 million by 2023. Over time, we believe that this use will result in higher comfort levels with medical-grade wearables as well. Hearables Take Off. Among wearables, ear-worn devices are growing quickly.

As coronavirus cases continue to rise in parts of the country, consumers are remaining wary of returning to gyms or visiting their physicians in person, with many turning to apps.

Litmus Health uses machine learning to detect patterns in participant data from wearables and other participant devices—affording researchers with a steady stream of useful data.

According to our forecasts, roughly a quarter of US adults (56.7 million) will use a wearable device (including ear-worn devices) at least once a month in 2019, with just more than half using a smartwatch.

eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.

Beyond that, the internet of things (IoT), in the form of a network of devices, sensors, electronic health records, smart devices, ingestibles and implantables, will be the next innovation. Data will also play a huge role, with advancing artificial intelligence (AI) capabilities opening doors to new treatments and ways to address patients needs. No. 4. Ecommerce growth continues.