Asia-Pacific (7)

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    Publication Date: 10/31/2016
    Name: Animesh Kumar
    Title: Head of Digital
    Company: Mindshare Vietnam
    Topics: Digital Ad Spending; Programmatic Advertising
    Geographies: Vietnam
    Context: Animesh Kumar, head of digital for Mindshare Vietnam, talks about the state of digital advertising in Vietnam, and some of the local ad publishers that buyers need to know about.
    Publication Date: 5/11/2016
    Name: Richard Burrage
    Title: Managing Partner
    Company: Cimigo
    Topics: Consumer Attitudes on Marketing
    Geographies: Vietnam
    Industries: Marketing Management Trends
    Demographics: Millennials
    Context: Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, talks about consumer behavior in the country and how marketers can reach young consumers.
    Publication Date: 9/14/2016
    Name: Charles Debonneuil
    Title: Chief Marketing Officer
    Company: Lazada Group
    Topics: Digital Retail Practices; Mcommerce; Shipping & Delivery
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Lazada Group operates leading ecommerce sites in six countries in Southeast Asia. Two of its executives, Charles Debonneuil, chief marketing officer, and Pierre Poignant, chief operating officer, discuss the company's plans and operations.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 5/26/2017
    Name: Christian Konig
    Title: Founder
    Company: Finanzpro
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 4/27/2017
    Name: Shuba Krishnan
    Title: Director, Business Development
    Company: Innity
    Topics: Digital Display Advertising; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
    Publication Date: 2/27/2017
    Name: SK Biswas
    Title: COO
    Company: Dentsu Aegis Network Indonesia
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.