Topics: Digital Video; Digital Video Advertising; Viewability; Performance Benchmarks; YouTube; Mobile Video; Impressions; Digital Video Ad Spending; Clickthrough Rate (CTR); Time Spent with Media; Programmatic Advertising; Digital Display Advertising
Geographies: United States; North America; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Belgium; Brazil; Canada; Denmark; Finland; France; Ireland; Netherlands; Norway; Spain; Sweden; Turkey; United Kingdom; Germany; Italy; Poland; Russia; Europe; Hungary; Portugal; Switzerland; India; Israel; Argentina; Colombia; Mexico; Saudi Arabia; South Africa; United Arab Emirates; South Korea; Taiwan; Ukraine
Industries: Consumer Electronics; Personal Care & Beauty; Apparel & Accessories
Context: Personal care; Clothes and accessories; Mobile phone tablet; Cosmetics; Home appliances washing machine refrigerator etc; Mom and baby care; Food and beverage; Computer laptop; Sports picnic equipment; Furniture; Vouchers; High tech products TV camera etc; Beauty services; Books ebooks; Travel tour hotel rooms air ticket etc; Car motor; Other
Context: Used it; Heard of it; Never heard
of it; Japan; Coworking space; Peer to peer lending; Reselling trading; Ride car sharing; Crowdfunding; Knowledge talent sharing; Vacation apartment home sharing; Singapore; Vietnam
Context: YouTube is used by nearly all digital video viewers in Vietnam’s two largest cities, and Facebook is in second place. Research shows local players face an uphill climb to compete with these foreign firms.
Context: Businesses looking to connect with audiences through digital channels in Vietnam are finding the most success with social media and search. But the ad market in the country is still immature, and subject to interference from government regulation.
Context: Finance and accounting; Large enterprises; Small and medium sized enterprises; Human resource management; Supply chain management SCM; Customer relationship management CRM; Enterprise resource planning ERP
Topics: Mobile Advertising; Mobile Games; Word-of-Mouth; Social Media Marketing
Context: Friends relatives; App store Apple App Store Google Play etc; Facebook ads; Facebook fan pages; Ads on smartphone apps; Game forums; Game websites excluding game forums on phone tablet; Game websites excluding game forums on desktop laptop; Ads on YouTube; Ads reviews on shopping sites; Search via Google Bing; Newspapers magazines; TV ads; Blogs; Other