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295 Results
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Report
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    Publication Date: 4/18/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
    Geographies: United States
    Context: Facebook and Google to Capture Over One-Quarter of the Market
    Publication Date: 4/16/2018
    Geographies: United States
    Demographics: Blacks
    Context: What's Distinctive in Their Usage, and What's Not
    Publication Date: 4/12/2018
    Topics: Mobile Users; Mobile Advertising; Mobile Ad Spending
    Geographies: United States
    Context: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long
    Publication Date: 4/10/2018
    Topics: Native Advertising
    Geographies: Worldwide; United States
    Context: Mobile Growth Leads the Way
    Publication Date: 4/5/2018
    Topics: Programmatic Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Native Advertising; Mobile Ad Spending
    Geographies: United States
    Context: Private Setups Pull Even More Ad Dollars to Automation
    Publication Date: 3/21/2018
    Topics: Holiday & Seasonal Shopping; Mcommerce
    Geographies: United States
    Industries: Retail
    Context: 2017 was a big year for US holiday retail sales, especially for ecommerce. Look for the 2018 holiday season to be another strong one for retailers as they adapt to omnichannel consumers.
    Publication Date: 3/14/2018
    Topics: Social Media Users; Mobile Messaging
    Geographies: United States
    Context: Three in five people in the US will use social media regularly in 2018. Of these social network users, 91.5% will do so from a mobile phone.
    Publication Date: 3/7/2018
    Topics: Email; Video Games; Digital Content; Internet Users; Social Media Users
    Geographies: United States
    Context: In 2018, there will be 279.7 million US internet users, a 1.8% increase over 2018. Among these users, 83.0% will use a mobile phone for access.
    Publication Date: 2/15/2018
    Geographies: United States
    Demographics: Affluent
    Context: Most US affluents are upper-middle class, not super rich, and bear little resemblance to the old fat-cat, top-hat caricatures. They spend carefully, often because they don’t feel solvent enough to do otherwise. Traditional trappings of luxury have limited appeal for them.
    Publication Date: 1/3/2018
    Topics: Mobile Messaging; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Influencer Marketing
    Geographies: United States
    Context: This year, 10% of all ad spending in the US will go to Facebook, and nearly three-quarters of US marketers will use Instagram. What else will happen in the fast-changing social media business? eMarketer predicts what’s in store in 2018.
    Publication Date: 12/12/2017
    Topics: Ebooks; Digital Video; Books; Mobile Games; Social Media Users; Mobile Video; Smartphones; Tablets; Social Media Usage
    Geographies: United States
    Industries: Toys & Games; Consumer Products (CPG)
    Demographics: Children; Parents
    Context: As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Digital Ad Spending; B2B Marketing; Mobile Ad Spending; Digital Media Buying; Big Data; Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
    Publication Date: 11/15/2017
    Topics: Digital Retail Practices; Digital Shoppers & Buyers; B2C Ecommerce Sales; Smartphones; Mobile Search
    Geographies: United States
    Industries: Retail
    Context: eMarketer covers its latest forecasts for digital shoppers and buyers, ecommerce and mcommerce growth, and the foremost trends and metrics in these areas.
    Publication Date: 11/8/2017
    Geographies: United States
    Demographics: Millennials
    Context: Millennials are increasingly in a life stage that entails lots of getting and spending, especially among homeowners. But their finances are often shaky. And when it comes to purchase decisions, marketing is just part of what influences how they spend their money.
    Publication Date: 11/6/2017
    Topics: Time Spent with Media
    Geographies: United States
    Context: eMarketer estimates 177.7 million US adults will simultaneously use a second-screen device while watching TV this year—a 5.1% increase over 2016.
    Publication Date: 10/31/2017
    Topics: Digital Display Ad Spending; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.
    Publication Date: 10/23/2017
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Context: Retail ecommerce sales from the top 10 US companies ranked in that category will reach $289.86 billion this year, with Amazon leading the way with a 43.5% share of that figure.
    Publication Date: 10/5/2017
    Topics: Time Spent with Media
    Geographies: United States
    Context: eMarketer estimates that US adults will spend an average of 12 hours, 1 minute per day using media in 2017, of which 3 hours, 17 minutes will be on a mobile device.
    Publication Date: 9/19/2017
    Topics: Total Media Ad Spending; Digital Display Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Classified Ad Spending; Directory Ad Spending; Digital Video Ad Spending; Mobile Search; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Search Ad Spending
    Geographies: United States
    Context: US digital ad spending will grow 15.9% in 2017 to reach $83.00 billion, widening its lead over TV advertising, which will bring in $71.65 billion.
    Publication Date: 9/7/2017
    Topics: Internet Users; Social Media Users; Mobile Internet
    Geographies: United States
    Context: In 2017, roughly 67% of the US population will own and use a smartphone. Smartphone adoption is driving mobile internet access: Nearly 15% of internet users will exclusively use a mobile device to go online this year.
    Publication Date: 8/30/2017
    Topics: Smartphones; Mobile Social Media
    Geographies: United States
    Demographics: Teens
    Context: For most US teens, the smartphone—including its camera—has become the dominant factor in their digital activity, whether for internet usage, social interaction or shopping.
    Publication Date: 8/29/2017
    Topics: Mobile Payments
    Geographies: United States
    Industries: Digital Banking; Mobile Banking
    Context: eMarketer’s forecast for US proximity mobile payments, peer-to-peer (P2P) mobile payments and mobile device banking users.
    Publication Date: 8/28/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; TV Advertising
    Geographies: Worldwide; United States
    Context: The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 8/17/2017
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales
    Geographies: United States
    Context: As online shopping this holiday season continues to grab share from brick-and-mortar, retailers should pay attention to six trends that will shape the season.
    Publication Date: 8/8/2017
    Topics: Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States
    Context: eMarketer’s forecast for US connected TV, over-the-top (OTT) video and pay TV users, including our first-ever estimates for subscription OTT video service users.
    Publication Date: 7/25/2017
    Geographies: United States
    Demographics: Mothers
    Context: Mothers’ digital usage is in flux as it migrates increasingly to smartphones—and as mothers range beyond Facebook in their social networking. Digital tools play a large and growing role in their shopping.
    Publication Date: 6/15/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: This is the seventh in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 6/13/2017
    Geographies: United States
    Demographics: Hispanics
    Context: Though some differences in digital usage persist between Hispanics and non-Hispanics, they have narrowed in recent years—while leaving plenty of disparities among Hispanics themselves.
    Publication Date: 6/12/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: This is the seventh in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 6/7/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Electronics; Telecom
    Context: This is the sixth in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 6/6/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: This is the third in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 6/1/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: This is one in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/30/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: This is the second in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: This is one in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 5/24/2017
    Topics: Digital Advertising; Performance Benchmarks; Programmatic Advertising
    Geographies: United States
    Context: Buyers and sellers now have to worry about more advanced forms of fraud siphoning away digital display ad dollars. This report explores how much fraud there is, how it’s affecting buyers and sellers, and what is being done to combat it.
    Publication Date: 5/22/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Travel
    Context: This is the first in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/18/2017
    Topics: Mobile Advertising; Mobile Users; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 5/4/2017
    Topics: Mcommerce; Consumer Behavior; Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Industries: Healthcare & Pharma; Small Business (SMB); Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Retail; Telecom; Consumer Products (CPG)
    Context: This StatPack provides a visual overview of major omnichannel retailing trends in the US.
    Publication Date: 5/2/2017
    Topics: Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States
    Context: The US subscription video market has grown dramatically in recent years, while at the same time playing a role that’s closer and closer to that of pay TV. Although many established and emerging players show promise, the sheer number of subscription services raises questions about their sustainability.
    Publication Date: 4/27/2017
    Topics: Time Spent with Media
    Geographies: United States
    Context: eMarketer estimates that US adults will fit an average of more than 12 hours of media usage into their day this year, thanks to multitasking. But the surge in time spent that occurred earlier in the decade (amid mass adoption of mobile devices) has abated.
    Publication Date: 4/19/2017
    Geographies: United States
    Demographics: Baby Boomers
    Context: This report examines US boomers’ digital usage with an eye toward the role internet of things (IoT) and other digital tools may play in the future as these individuals cope with getting old—trying to age in place, managing health issues and so on.
    Publication Date: 3/29/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: All the social stats you need to for 2017 and beyond. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 3/20/2017
    Topics: Digital Display Ad Spending; Native Advertising
    Geographies: United States
    Context: US native digital display ad spending will reach $22.09 billion in 2017, largely driven by social dollars that skew native spend heavily toward programmatic and mobile. Still, demand for native display ads beyond social properties is also significant.
    Publication Date: 3/15/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: Digital media overtook TV as the biggest US ad spending category for the first time in 2016, and the gap is expected to widen to over $10 billion this year. Mobile advertising is driving digital’s growth and will surpass TV on its own by 2019.
    Publication Date: 3/7/2017
    Topics: Ad Blocking
    Geographies: United States
    Context: This report analyzes data from eMarketer’s latest estimates and forecast on ad blocking in the US—a practice engaged in by about one-quarter of US internet users last year. It includes breakdowns for ad blocking by device, as well as by the age and gender of users.
    Publication Date: 3/6/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Context: Total US retail sales increased 4.8% during the 2016 holiday season, bolstered by a 17.8% jump in ecommerce. Growth probably won’t match these figures in 2017, but ecommerce will remain strong as more consumers turn to their phones to shop.
    Publication Date: 2/27/2017
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Generation X
    Context: Though smaller than the millennial and boomer cohorts, Gen X is not a small market. And Xers earn more per household than other generations. The real challenge for marketers is that Xers have lots of debt and little wealth, weakening their spending power.
    Publication Date: 2/16/2017
    Topics: Digital Video; Social Media Usage
    Geographies: United States
    Context: Marketers, social media companies, publishers and consumers are intensely focused on live video. However, this content category is still in its early stages, and it will take more time and experimentation for it to produce concrete results on a mass level.
    Publication Date: 2/15/2017
    Topics: Digital Video; Internet Users; Social Media Users; Smartphone Users; Tablet Users
    Geographies: United States
    Context: There will be 273.3 million US internet users in 2017, of which over four in five will use a mobile phone for access. While most internet users will rely on both a PC and mobile device to go online, 14.9% will use only a mobile device and 6.6% will use only a desktop/laptop.
    Publication Date: 2/2/2017
    Topics: Mobile Coupons
    Geographies: United States
    Industries: Groceries
    Context: This StatPack provides a visual overview of mobile and digital coupon usage in the US, in particular usage among grocery shoppers.