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685 Results
Type:
Interview
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    Publication Date: 6/5/2017
    Name: Greg Boyer
    Title: Partner and US Media and Entertainment Sector Advisory Leader
    Company: PricewaterhouseCoopers
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Demographics: Hispanics
    Context: Greg Boyer, partner and US media and entertainment sector advisory leader at PricewaterhouseCoopers, debunks some common misconceptions about US Hispanics' digital usage.
    Publication Date: 6/5/2017
    Name: Dr. Jake Beniflah
    Title: Executive Director
    Company: Center for Multicultural Science
    Topics: Media Consumption
    Geographies: United States
    Demographics: Hispanics; Millennials
    Context: Dr. Jake Beniflah, executive director of the Center for Multicultural Science, explains the role of acculturation and generation when marketing to US Hispanic millennials.
    Publication Date: 2/9/2017
    Name: Grant Gulovsen
    Title: CEO
    Company: Antipodal Talent
    Topics: Digital Video Advertising; Influencer Marketing
    Geographies: China; United States
    Context: Grant Gulovsen is the CEO of Antipodal Talent, a talent agency that specializes in connecting marketing influencers in China with US brands. He spoke with eMarketer about the significant growth in popularity of live streaming platforms in China, and how brands can tap into the power of influencer marketing in the country.
    Publication Date: 12/20/2016
    Name: Linda Lane Gonzalez
    Title: President and CEO
    Company: Viva Partnership
    Geographies: United States
    Demographics: Hispanics
    Context: Linda Lane Gonzalez, board chair of the Association of Hispanic Advertising Agencies and president and CEO of Viva Partnership, spoked to eMarketer about why the total market approach isn’t good enough to win Hispanic audiences.
    Publication Date: 11/21/2016
    Name: Roberto Ruiz
    Title: Executive Vice President, Strategy and Insights
    Company: Univision Communications
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Hispanics
    Context: Roberto Ruiz, executive vice president of strategy and insights at Hispanics-focused media company Univision Communications, talks about how US Hispanics are using social media and mobile devices for ecommerce.
    Publication Date: 11/16/2016
    Name: Marla Skiko
    Title: Executive Vice President and Director of Digital and Data Solutions
    Company: Publicis Media
    Geographies: United States
    Demographics: Hispanics
    Context: Marla Skiko, senior vice president and director of digital and data solutions at Publicis Media, talks with eMarketer about the fundamentals of targeting US Hispanics and the key digital behaviors of this burgeoning consumer segment.
    Publication Date: 11/15/2016
    Name: Gabriela Alcántara-Díaz
    Title: Founder and President
    Company: Semilla AD
    Geographies: United States
    Demographics: Females; Hispanics
    Context: Gabriela Alcántara-Díaz, founder and president of Semilla AD, a multicultural agency specializing in the upscale Hispanic segment, talks about the changing roles of US Hispanic women and what they want from brands.
    Publication Date: 11/1/2016
    Name: Silvana Massolo
    Title: Director, Digital and Social Media
    Company: Inspire Agency
    Topics: Social Media Marketing; Consumer Attitudes on Marketing; Influencer Marketing
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: Silvana Massolo, director of digital and social media at Inspire Agency, spoke to eMarketer about reaching US Hispanic consumers.
    Publication Date: 11/1/2016
    Name: Eliza Fedewicz
    Title: Managing Director
    Company: Poly Strategy
    Geographies: United States
    Demographics: Teens; Languages; Hispanics
    Context: Eliza Fedewicz, managing director at Poly Strategy, a business-planning consultancy focused on the influence of a rapidly changing US population, spoke with eMarketer about understanding US Hispanics.
    Publication Date: 11/1/2016
    Name: David Iudica
    Title: Senior Director, Industry Insights
    Company: Yahoo
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: David Iudica, Yahoo’s senior director of industry insights, discusses some of key findings of Yahoo’s recently released “3rd Gen Hispanics” study.
    Publication Date: 10/11/2016
    Name: Jeff Wellington
    Title: Vice President and Group Publisher
    Company: Meredith Parents Network
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Millennials; Mothers
    Context: Jeff Wellington, vice president and group publisher at Meredith Parents Network, spoke to eMarketer about what the media company is doing to connect with millennial mothers, and what makes this group of mothers unique.
    Publication Date: 8/15/2016
    Name: Subha Barry
    Title: Vice President and General Manager
    Company: Working Mother Media
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Subha Barry, vice president and general manager of Working Mother Media, talks about how millennial mothers use digital, what they demand from the workforce and how they are redefining family dynamics.
    Publication Date: 7/13/2016
    Name: David King
    Title: Senior Manager, Internal Audit, Risk and Compliance
    Company: UHY Advisors
    Topics: Digital Privacy & Security; Big Data
    Geographies: United States
    Industries: Financial Services
    Context: David King, senior manager of internal audit, risk and compliance at global accountancy firm UHY Advisors, spoke with eMarketer about the US government's efforts to get marketers to share their consumer data.
    Publication Date: 6/16/2016
    Name: Willy Villarreal
    Title: Vice President and Head of Multicultural, Brand Marketing and Communications
    Company: PMK•BNC
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: Willy Villarreal, head of the multicultural practice at PR agency PMK•BNC, talks about what makes US Hispanics' digital behavior unique and which brands are effectively engaging with them.
    Publication Date: 6/14/2016
    Name: Rene Sanchez
    Title: Vice President, Client Strategy and Insights
    Company: Culturati
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Languages; Hispanics
    Context: Rene Sanchez, vice president of client strategy and insights at consultancy and research firm Culturati, spoke to eMarketer about the always-tricky question of what language to use when marketing to US Hispanics.
    Publication Date: 4/29/2016
    Name: Mario Carrasco
    Title: Managing Partner
    Company: ThinkNow Research
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Affluent; Asians; Millennials
    Context: Mario Carrasco, managing partner at ThinkNow Research, talks about what makes US Asian millennials unique and why brands should be paying attention to them.
    Publication Date: 4/29/2016
    Name: Barbara Jones
    Title: Founder and CEO
    Company: Blissful Media Group and One2One Network
    Topics: Social Media Users; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Demographics: Mothers
    Context: Barbara Jones, founder and CEO of Blissful Media Group, a social influencer marketing agency, and One2One Network, talks about how brands can work with "influencer mothers" on social networks.
    Publication Date: 12/18/2015
    Name: Lura Hobbs
    Title: President
    Company: LimeGreen Moroch
    Topics: Consumer Behavior; Social Media Marketing
    Geographies: United States
    Demographics: Blacks; Generation X; Millennials
    Context: Lura Hobbs, president of advertising agency LimeGreen Moroch, spoke with eMarketer about how marketers can better connect with black audiences, and why they’re valuable to advertisers and brands.
    Publication Date: 12/3/2015
    Name: Liz Blacker
    Title: Executive Vice President, US Hispanic Strategy and Sales
    Company: iHeartMedia
    Topics: Mobile Advertising; Social Media Marketing; Marketing Tactics
    Geographies: United States
    Demographics: Hispanics
    Context: Liz Blacker, executive vice president of US Hispanic strategy and sales at internet radio iHeartMedia, pointed to brands that understand US Hispanics and how to reach them.
    Publication Date: 12/2/2015
    Name: Sylvain Baudry
    Title: Senior Director, Advertising
    Company: Gameloft
    Topics: Digital Advertising; Mobile Advertising; Mobile Games; Marketing Tactics
    Geographies: United States
    Demographics: Millennials
    Context: Sylvain Baudry, senior director of advertising for video game developer and publisher Gameloft, explains how to reach US millennials on mobile games.
    Publication Date: 11/13/2015
    Name: Angela Rodriguez
    Title: Director, Strategic Insights
    Company: Alma
    Topics: Marketing Tactics
    Geographies: United States
    Demographics: Hispanics; Mothers
    Context: Angela Rodriguez, director of strategic insights at multicultural agency Alma, provides detailed tips on reaching US Hispanic mothers where they live.
    Publication Date: 11/13/2015
    Name: Monica Cortes Torres
    Title: Interim Vice President, Multicultural Markets and Engagement
    Company: AARP
    Topics: Digital Advertising
    Geographies: United States
    Demographics: Hispanics; Baby Boomers
    Context: Monica Cortes Torres, interim vice president of multicultural markets and engagement at AARP, explains how US Hispanic baby boomers are digitally savvy, engaged with younger demographic groups and brand loyal.
    Publication Date: 11/12/2015
    Name: Rick Gomez
    Title: Senior Vice President, Marketing
    Company: Target
    Topics: Digital Advertising; Mobile Advertising; Social Media Marketing
    Geographies: United States
    Industries: Retail
    Demographics: Hispanics
    Context: Discount department store chain Target recognizes that Hispanic shoppers are an increasing portion of its US customer base. Rick Gomez, Target's senior vice president of marketing, discusses the company's #SinTraducción ("without translation") campaign to reach those shoppers.
    Publication Date: 11/11/2015
    Name: Rochelle Newman-Carrasco
    Title: Executive Vice President, Hispanic Marketing
    Company: Walton Isaacson
    Topics: Brand Marketing; Marketing Tactics
    Geographies: United States
    Demographics: Hispanics
    Context: Rochelle Newman-Carrasco, executive vice president of Hispanic marketing at agency Walton Isaacson, spoke with eMarketer about what makes the US Hispanic audience unique and how marketers can reach this group successfully.
    Publication Date: 11/5/2015
    Name: Holly Pavlika
    Title: Senior Vice President, Marketing and Content
    Company: Collective Bias
    Topics: Blogs; Marketing Tactics
    Geographies: United States
    Demographics: Hispanics; Mothers
    Context: Holly Pavlika, senior vice president of marketing and content at Collective Bias, tells eMarketer what helps influence US Hispanic mothers.
    Publication Date: 10/26/2016
    Name: Mudit Jaju
    Title: Head of Ecommerce, EMEA, and Digital and Data Partner
    Company: MEC Global
    Topics: Holiday & Seasonal Shopping
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: Mudit Jaju, head of ecommerce in EMEA for media agency network MEC Global, spoke with eMarketer about the evolving UK holiday shopping season.
    Publication Date: 6/2/2017
    Name: Ander Orcasitas
    Title: General Manager, Asia-Pacific
    Company: Dynamic Yield
    Topics: Targeting; Personalization
    Geographies: Asia-Pacific
    Context: Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific.
    Publication Date: 4/18/2018
    Name: Paul Alfieri
    Title: CMO
    Company: Cross MediaWorks
    Topics: Digital Content
    Geographies: United States
    Context: More marketing talent needs to be versed in deep tech
    Publication Date: 4/18/2018
    Name: Adam Kleinberg
    Title: CEO
    Company: Traction
    Topics: Marketing Technology; Big Data
    Geographies: United States
    Context: As information grows, it can become harder to break through to customers
    Publication Date: 4/4/2018
    Name: Michael Jacobson, Chi Lo
    Title: Manager, Advertising Data and Solutions, Director, Partnerships and Platforms
    Company: Bazaarvoice, Bazaarvoice
    Topics: Programmatic Advertising; Big Data; Targeting
    Geographies: United States; Worldwide
    Context: 'It’s a data arms race'
    Publication Date: 4/4/2018
    Name: Erik Requidan
    Title: Vice President, Sales and Programmatic Strategy
    Company: Intermarkets
    Topics: Marketing Technology
    Geographies: United States
    Context: Bid requests contain lead generation tips
    Publication Date: 4/3/2018
    Name: Tammy Le
    Title: Head of Product Marketing, Adobe Advertising Cloud
    Company: Adobe
    Topics: Programmatic Advertising; Digital Advertising
    Geographies: United States; Worldwide
    Context: The programmatic trend to watch
    Publication Date: 3/28/2018
    Name: Nikos Acuna
    Title: Chief Visionary
    Company: Sizmek
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: But the technology's role is poised to expand
    Publication Date: 3/27/2018
    Name: Thomas Prommer
    Title: Managing Director, Technology
    Company: Huge
    Topics: B2B Marketing
    Geographies: United States
    Context: Don't rely fully on technology
    Publication Date: 3/26/2018
    Name: Doug Root
    Title: CEO
    Company: ALB Energy Solutions
    Topics: B2B Sales; B2B Marketing
    Geographies: United States
    Context: How ALB Energy Solutions gets repeat business
    Publication Date: 3/23/2018
    Name: Mike Brooks
    Title: CMO
    Company: Ferguson Enterprises
    Topics: B2B Sales
    Geographies: United States
    Context: Getting traditional salespeople to embrace digital
    Publication Date: 3/22/2018
    Name: Chris Hiller
    Title: General Manager
    Company: Freund Container & Supply (a division of Berlin Packaging)
    Topics: B2B Sales
    Geographies: United States
    Context: It's more complicated than B2C
    Publication Date: 3/21/2018
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Marketing Technology; Ad Blocking
    Geographies: United States
    Context: Blockchain and coin mining are finding new uses
    Publication Date: 3/20/2018
    Name: Louis DeJianne
    Title: Director, Retail
    Company: UPS
    Topics: Holiday & Seasonal Shopping; Shipping & Delivery
    Geographies: United States
    Context: UPS discusses biggest shipping and fulfillment trends from last year
    Publication Date: 3/20/2018
    Name: Gabriel Francis
    Title: Team Lead, Product Marketing Manager, Offline Sales
    Company: Facebook
    Topics: Digital Advertising; Mobile Advertising; Local Advertising
    Geographies: United States
    Context: A glimpse behind the new retargeting tools
    Publication Date: 3/14/2018
    Name: Sara Badler
    Title: Head of Programmatic Revenue and Strategy
    Company: Dotdash
    Topics: Marketing Technology
    Geographies: United States
    Context: These transactions are merging with direct sales
    Publication Date: 3/7/2018
    Name: David Smith
    Title: Founder and CEO
    Company: Mediasmith
    Topics: Marketing Technology
    Geographies: United States
    Context: Analysts waste too much time relabeling data sets
    Publication Date: 3/1/2018
    Name: Alan Wolk
    Title: Co-Founder
    Company: TV[R]EV
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: Real-time ad insertion and automated buying remain clunky
    Publication Date: 2/28/2018
    Name: Brian Rifkin
    Title: Co-Founder
    Company: JW Player
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: Too many ad tags and poor page design create latency
    Publication Date: 2/26/2018
    Name: Robertson Barrett
    Title: President, Digital Media
    Company: Hearst Newspapers
    Topics: Newspapers; Digital Advertising
    Geographies: United States
    Context: And what advertisers think about paywalls
    Publication Date: 2/22/2018
    Name: Clark Benson
    Title: CEO
    Company: Ranker
    Topics: Social Media Marketing
    Geographies: United States
    Context: Facebook’s News Feed change incentivizes traffic purchasing
    Publication Date: 2/16/2018
    Name: Elyse Burack
    Title: Marketing Director
    Company: Boxed
    Topics: Brand Marketing; Customer Experience; Social Media Marketing
    Geographies: United States
    Context: It’s not all about advertising
    Publication Date: 2/15/2018
    Name: Josh Palau
    Title: Vice President, Digital Strategy and Platforms
    Company: Bayer Consumer Health
    Topics: Brand Marketing; Digital Advertising
    Geographies: United States
    Context: But it's essential to be prepared
    Publication Date: 2/13/2018
    Name: George Levin
    Title: Co-Founder and CEO
    Company: Getintent
    Topics: Marketing Technology
    Geographies: United States
    Context: Vendors must adjust to the changing digital landscape
    Publication Date: 2/12/2018
    Name: Holly Rollo
    Title: CMO
    Company: RSA
    Topics: Marketing Technology
    Geographies: United States
    Context: It’s risky business