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    Publication Date: 4/27/2017
    Topics: Time Spent with Media
    Geographies: United States
    Context: eMarketer estimates that US adults will fit an average of more than 12 hours of media usage into their day this year, thanks to multitasking. But the surge in time spent that occurred earlier in the decade (amid mass adoption of mobile devices) has abated.
    Publication Date: 4/19/2017
    Geographies: United States
    Demographics: Baby Boomers
    Context: This report examines US boomers’ digital usage with an eye toward the role internet of things (IoT) and other digital tools may play in the future as these individuals cope with getting old—trying to age in place, managing health issues and so on.
    Publication Date: 3/29/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: All the social stats you need to for 2017 and beyond. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 3/20/2017
    Topics: Digital Display Ad Spending; Native Advertising
    Geographies: United States
    Context: US native digital display ad spending will reach $22.09 billion in 2017, largely driven by social dollars that skew native spend heavily toward programmatic and mobile. Still, demand for native display ads beyond social properties is also significant.
    Publication Date: 3/15/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: Digital media overtook TV as the biggest US ad spending category for the first time in 2016, and the gap is expected to widen to over $10 billion this year. Mobile advertising is driving digital’s growth and will surpass TV on its own by 2019.
    Publication Date: 3/7/2017
    Topics: Ad Blocking
    Geographies: United States
    Context: This report analyzes data from eMarketer’s latest estimates and forecast on ad blocking in the US—a practice engaged in by about one-quarter of US internet users last year. It includes breakdowns for ad blocking by device, as well as by the age and gender of users.
    Publication Date: 3/6/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Context: Total US retail sales increased 4.8% during the 2016 holiday season, bolstered by a 17.8% jump in ecommerce. Growth probably won’t match these figures in 2017, but ecommerce will remain strong as more consumers turn to their phones to shop.
    Publication Date: 2/27/2017
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Generation X
    Context: Though smaller than the millennial and boomer cohorts, Gen X is not a small market. And Xers earn more per household than other generations. The real challenge for marketers is that Xers have lots of debt and little wealth, weakening their spending power.
    Publication Date: 2/16/2017
    Topics: Digital Video; Social Media Usage
    Geographies: United States
    Context: Marketers, social media companies, publishers and consumers are intensely focused on live video. However, this content category is still in its early stages, and it will take more time and experimentation for it to produce concrete results on a mass level.
    Publication Date: 2/15/2017
    Topics: Digital Video; Internet Users; Social Media Users; Smartphone Users; Tablet Users
    Geographies: United States
    Context: There will be 273.3 million US internet users in 2017, of which over four in five will use a mobile phone for access. While most internet users will rely on both a PC and mobile device to go online, 14.9% will use only a mobile device and 6.6% will use only a desktop/laptop.
    Publication Date: 2/2/2017
    Topics: Mobile Coupons
    Geographies: United States
    Industries: Groceries
    Context: This StatPack provides a visual overview of mobile and digital coupon usage in the US, in particular usage among grocery shoppers.
    Publication Date: 1/30/2017
    Topics: Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Demographics: Millennials
    Context: From the youngest starting out in college to the oldest with kids and houses, millennials in the US share a native understanding of digital commerce. This report looks at how these nearly 80 million digital natives shop and buy.
    Publication Date: 1/26/2017
    Topics: Mobile Internet; Mobile Apps; Time Spent with Media
    Geographies: United States
    Context: US adults are spending more time on mobile devices and less time on other media channels. eMarketer estimates the average US adult will spend 3 hours, 17 minutes each day consuming media on a mobile device in 2017, up nearly 1 hour from 2013.
    Publication Date: 1/25/2017
    Topics: Digital Display Ad Spending; Targeting
    Geographies: United States
    Context: As 2017 unfolds, the US digital display advertising space will see substantial innovations, including cross-screen initiatives and improvements to ad creative.
    Publication Date: 1/17/2017
    Geographies: United States
    Demographics: Affluent
    Context: A majority of US affluents view themselves as middle class, not rich. They are more apt to be bargain hunters than free spenders. But while they aren’t gluttons for luxury brands, many use their financial leeway to engage in discretionary spending.
    Publication Date: 1/3/2017
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: With the help of increasingly sophisticated digital technology, the healthcare industry is finally beginning to embrace “beyond-the-pill” services that add value to standard therapies. These solutions are showing more promise for transforming the US healthcare system.
    Publication Date: 12/23/2016
    Topics: Mcommerce; Digital Shoppers & Buyers; B2C Ecommerce Sales
    Geographies: United States
    Industries: Retail
    Context: eMarketer covers its latest forecasts for digital shoppers and buyers, ecommerce and mcommerce growth, and the foremost trends in these areas.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Telecom; Consumer Products (CPG)
    Context: US telecom, computing products and consumer electronics advertisers will spend $13.37 billion on digital advertising in 2016, a 19.9% gain from 2015.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: US healthcare and pharma advertisers will spend $2.02 billion on digital advertising in 2016, a 20.5% gain from 2015.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: Digital ad spending by the US financial services industry is expected to reach $8.77 billion in 2016, up 19.5% from 2015, and will experience another double-digit rise to top $10 billion in 2017.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Digital ad spending by the CPG and consumer products sector is expected to reach $6.25 billion, up 23.3% from 2015. In 2017 it will rise to $7.26 billion.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: US media and entertainment advertisers will spend $7.69 billion on digital advertising in 2016. eMarketer forecasts that spend will increase 14.8% in 2017 to $8.83 billion.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: Digital ad spending by the automotive industry is expected to reach $9.13 billion in 2016, a 22.4% gain from 2015, and continue to rise by low double digits through 2020.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: Digital ad spending by the US retail sector is expected to reach $15.81 billion in 2016, up 20.0% from 2015. By 2017 it will grow to $18.15 billion.
    Publication Date: 12/21/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Travel
    Context: Digital ad spending by the US travel sector is expected to reach $5.96 billion in 2016, up 20.5% from 2015, and will rise to $6.77 billion in 2017.
    Publication Date: 12/16/2016
    Topics: Social Media Marketing; Social Commerce
    Geographies: United States
    Industries: Retail
    Context: Social commerce has gone through many reinventions, yet it remains an experimental tactic for many retailers. It’s not that it doesn’t drive sales, but that its effect remains difficult to quantify.
    Publication Date: 12/9/2016
    Topics: Digital Video; Mobile Messaging; Social Media Marketing; Mobile Social Media; Digital Video Advertising; Influencer Marketing
    Geographies: United States
    Context: eMarketer predicts what’s in store for the rapidly changing, quickly growing area of social media marketing and advertising.
    Publication Date: 11/22/2016
    Topics: Brand Marketing; Internet Activities; Internet Users; Social Media Users; Time Spent with Media; Internet Access Devices
    Geographies: United States
    Industries: Toys & Games
    Demographics: Children
    Context: Kids are indeed digital natives, but their digital activity—which often must proceed without benefit of a smartphone, and encounters parental pushback—is more constrained than that of their elders.
    Publication Date: 11/17/2016
    Topics: Marketing Tactics; Performance Benchmarks
    Geographies: North America; United States
    Industries: Retail
    Context: Performance marketing has expanded beyond its base in affiliate marketing to account for the majority of digital advertising spending in the US.
    Publication Date: 11/9/2016
    Topics: Time Spent with Media
    Geographies: United States
    Context: US adults may be living seemingly busier and more hectic lives, but they are still finding more time to consume media. eMarketer estimates the average US adult will spend 12 hours 5 minutes a day using media in 2016, up 5 minutes from 2015.
    Publication Date: 11/1/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: US digital ad spending is expected to climb 20.5% in 2016 to reach $72.09 billion, overtaking TV as the biggest advertising category for the first time.
    Publication Date: 10/13/2016
    Geographies: United States
    Demographics: Mothers
    Context: A focus on US mothers and their money—including the wide variations in average income and wealth between married and single mothers—helps illuminate their behavior as consumers.
    Publication Date: 10/6/2016
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Ecommerce sales in the consumer packaged goods (CPG) sector are expected to grow as brands dedicate more resources to working with retailers. At the same time, consumers are more open to buying food online.
    Publication Date: 9/26/2016
    Topics: Digital Video Ad Spending; Performance Benchmarks; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: United States
    Context: By 2018, 82.0% of US digital display ad spending will be transacted programmatically, with use particularly strong for buying mobile and video inventory and for more private transaction setups, such as programmatic direct.
    Publication Date: 9/22/2016
    Topics: Internet Users; Social Media Users; Mobile Users; Smartphone Users; Tablet Users
    Geographies: United States
    Context: By the end of 2016, nearly 64% of people in the US will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
    Publication Date: 9/14/2016
    Topics: Holiday & Seasonal Shopping; B2C Ecommerce Sales; Omnichannel Retailing
    Geographies: United States
    Context: This report presents eMarketer’s final forecast of 2016 holiday retail sales. We expect the overall retail climate to improve moderately, with 3.3% growth in total sales, but will pale next to a 17.2% increase in retail ecommerce sales.
    Publication Date: 8/29/2016
    Topics: Mobile Advertising; Digital Video Advertising; Ad Blocking; Viewability
    Geographies: United States
    Context: Ad fraud costs digital ad buyers and sellers in the US billions of dollars annually, in spite of improved detection practices. And now, more sophisticated fraud methods are causing problems for mobile apps, video ads and engagement metrics.
    Publication Date: 7/26/2016
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising; Native Advertising; Ad Blocking; Viewability
    Geographies: United States
    Context: US native ad spending will grow at double-digit rates through the end of the decade, even as the format stirs up concerns about blurred lines between editorial and paid content, and skeptics raise doubts about its ability to fend off ad blocking.
    Publication Date: 6/29/2016
    Geographies: United States
    Demographics: Teens
    Context: As increasing smartphone penetration helps teens belatedly live up to their “digital natives” label, the device is at the center of how many engage their peers and access entertainment. Its role in their shopping is significant but spotty.
    Publication Date: 6/21/2016
    Topics: Digital Video; Consumer Behavior; Internet Users; Social Media Users; Ecommerce Sales; Consumer Attitudes on Marketing; Time Spent with Media; Smartphone Users
    Geographies: United States
    Demographics: Population; Languages; Hispanics
    Context: The US Hispanic market’s population size and buying power continues to grow. Although their use of digital generally mirrors that of the general population, they are distinct in several ways, particularly in time spent on smartphones.
    Publication Date: 6/9/2016
    Topics: Mcommerce; Promotions
    Geographies: United States
    Industries: Technology; Retail; Groceries
    Context: Digital methods have joined in-store displays as a shopper marketing tactic. Mobile shoppers might be increasingly in control, but they are also being brought closer to brands because of their phones.
    Publication Date: 6/1/2016
    Topics: Time Spent with Media
    Geographies: United States
    Context: This report presents eMarketer’s updated estimates for time spent with major media in the US, with a slowdown in the pace of change a recurring theme.
    Publication Date: 5/25/2016
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; TV Advertising
    Geographies: United States
    Context: The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 5/12/2016
    Topics: Digital Advertising; Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Digital ad spending in the healthcare and pharma sector will reach $1.93 billion in 2016, up 15.4% from 2015. Gains will be attributed to higher outlays on mobile search and display, and business-to-business (B2B) spending shifting to digital.
    Publication Date: 5/12/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Social Media Marketing; Mobile Ad Spending; Search Ad Spending; Social Media Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: Both the media and entertainment categories are expected to record double-digit growth in digital ad spending this year. Combined, the two industries are poised to invest $7.34 billion on digital advertising in 2016, spurred by consumers’ increased consumption of news and entertainment via the internet.
    Publication Date: 5/12/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Social Media Marketing; Mobile Ad Spending; Search Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: The US auto industry will spend $8.71 billion on digital ads in 2016, on the heels of record vehicle sales over the past year. Outlays are forecast to reach $14.14 billion by 2020.
    Publication Date: 5/12/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Electronics; Telecom
    Context: Digital ad spending in the US telecom and the consumer electronics and computing products industries will reach $12.76 billion in 2016, up 14.8% from 2015. Gains will come from increased spending on mobile channels and programmatic methods.
    Publication Date: 5/12/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Social Media Marketing; Mobile Ad Spending; Search Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Industries: Retail
    Context: Digital ad spending by the US retail industry will reach $15.09 billion in 2016 and grow to $23.04 billion by 2020. While gains in digital outlays will slow over the next several years, retail will remain the top spender among US industries.
    Publication Date: 5/12/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: Digital ad spending by the US financial services sector is expected to reach $8.37 billion in 2016, up 14.5% from 2015, with gains fueled by spending on mobile formats, digital video and programmatic advertising.
    Publication Date: 5/12/2016
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Industries: Digital Travel
    Context: The US travel industry will spend $5.69 billion on digital advertising in 2016, a sharp increase over 2015 that reflects rising travel sales. These have risen due to lower gasoline prices and airfare, and greater spending by leading industry players.