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58 Results
Type:
Interview
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    Publication Date: 10/26/2017
    Name: Cadi Jones
    Title: Commercial Innovation Director
    Company: Clear Channel Outdoor
    Topics: Traditional Media Advertising; Programmatic Advertising
    Geographies: United Kingdom
    Context: Cadi Jones, commercial innovation director at Clear Channel Outdoor, discusses the likelihood that programmatic trading will become the norm for out-of-home advertising in the UK.
    Publication Date: 10/23/2017
    Name: Tim Lumb
    Title: Insight and Effectiveness Director
    Company: Outsmart
    Topics: Out-of-Home Ad Spending
    Geographies: United Kingdom
    Context: Tim Lumb, insight and effectiveness director at Outsmart, discusses digital advances in the OOH space and how they changed the game.
    Publication Date: 8/31/2017
    Name: Dan Hagen
    Title: Chief Strategy Officer
    Company: Carat UK
    Topics: Media Consumption
    Geographies: United Kingdom
    Demographics: Millennials
    Context: Dan Hagen, chief strategy officer at Carat UK, discusses why millennials are so hard to reach in today's media landscape.
    Publication Date: 7/21/2017
    Name: Olivier Thirion de Briel
    Title: Global Solutions Marketing Director
    Company: HID Global
    Geographies: United Kingdom
    Industries: Digital Banking; Banking
    Context: Olivier Thirion de Briel, global solutions marketing director at secure identity solutions provider HID Global, discusses the impact that the Second Payment Services Directive could have on digital banking in the UK.
    Publication Date: 7/19/2017
    Name: George Wright
    Title: CEO
    Company: Smart Communications
    Geographies: United Kingdom
    Industries: Digital Banking
    Context: George Wright, CEO of Smart Communications, explains how banks in the UK can make their digital services more appealing across generations.
    Publication Date: 5/31/2017
    Title: Eight digital ad industry executives on the front line of the ad blocking crisis in the UK
    Topics: Digital Advertising; Mobile Advertising; Ad Blocking
    Geographies: United Kingdom
    Context: Eight digital ad industry executives discuss the extent of ad blocking in the UK, its impact on existing business models, and how publishers and advertisers are attempting to counter the threat.
    Publication Date: 4/7/2017
    Name: Matt White
    Title: EMEA Managing Director
    Company: Quantcast
    Topics: Artificial Intelligence (AI)
    Geographies: United Kingdom
    Context: Matt White, EMEA managing director at audience measurement firm Quantcast, talks about the role of machine learning in the digital advertising space and how artificial intelligence is unlikely to take all our jobs.
    Publication Date: 4/5/2017
    Name: Richard Reeves
    Title: Managing Director
    Company: Association for Online Publishing (AOP)
    Topics: Performance Benchmarks; Ad Blocking
    Geographies: United Kingdom
    Context: Richard Reeves, managing director at the Association for Online Publishing (AOP), talks about the issues facing publishers, particularly relating to ad fraud and brand safety risks, as they move toward digital platforms.
    Publication Date: 3/29/2017
    Name: Dr. Wendy Powell
    Title: Reader, Virtual Reality
    Company: University of Portsmouth
    Topics: Digital Video Advertising; Virtual & Augmented Reality
    Geographies: United Kingdom
    Context: Dr. Wendy Powell, a leading expert on virtual reality (VR) in the UK, spoke with eMarketer about how VR is finding its way into many aspects of our daily lives, and which aspects of VR are especially relevant to advertisers and marketers.
    Publication Date: 3/29/2017
    Name: Phill Hayman
    Title: Head of Technical Services, Sales Engineering
    Company: Integral Ad Science
    Topics: Performance Benchmarks; Viewability
    Geographies: United Kingdom
    Context: Phill Hayman, head of technical services, sales engineering at digital ad verification company Integral Ad Science, talks about the challenges of measuring and ensuring brand safety.
    Publication Date: 3/24/2017
    Name: David Black
    Title: Managing Director, Branding and Consumer Markets
    Company: Google UK
    Topics: Brand Marketing; Consumer Behavior; Viewability
    Geographies: United Kingdom
    Context: David Black, managing director of branding and consumer markets at Google UK, discusses how measurements of consumer watch time and engagement with ads are becoming increasingly important.
    Publication Date: 2/23/2017
    Name: Chris Welsh
    Title: Vice President, TV and Sport, EMEA
    Company: MPP Global Solutions
    Topics: Digital Video; TV; Digital Video Advertising; TV Advertising
    Geographies: United Kingdom
    Context: Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences.
    Publication Date: 2/22/2017
    Name: Justin Taylor
    Title: Managing Director, UK
    Company: Teads
    Topics: Digital Video; Social Media Usage; Digital Video Advertising
    Geographies: United Kingdom
    Context: Justin Taylor, managing director for the UK at out-stream video platform provider Teads, explains how the country’s consumers don’t want to watch ads in the content they’re viewing, but are open to having control over out-of-stream video ads.
    Publication Date: 1/13/2017
    Name: Nathan Gill
    Title: Vice President, Commerce Enablement and Global Innovation
    Company: Verifone
    Topics: Mobile Payments
    Geographies: United Kingdom
    Context: Nathan Gill, vice president of commerce enablement and global innovation at payment solutions provider Verifone, spoke with eMarketer about how consumers in the UK get more benefits from mobile payments than contactless cards.
    Publication Date: 11/17/2016
    Name: Nick Welch
    Title: Business Development Director, UK
    Company: ADmantX
    Topics: Digital Advertising; Mobile Advertising; Social Media Usage; Content Marketing
    Geographies: United Kingdom
    Context: Nick Welch, UK business development director at ADmantX, discusses how creative and programmatic work together to properly target consumers.
    Publication Date: 11/16/2016
    Name: Mark Jackson
    Title: Group Managing Director
    Company: MC&C
    Topics: Digital Video; Digital Advertising; Mobile Advertising; Mobile Video; Social Media Usage
    Geographies: United Kingdom
    Context: Mark Jackson, group managing director at MC&C, a UK marketing agency focusing on media buying and planning, spoke with eMarketer about how consumers in the UK are increasing their time spent with video content on mobile.
    Publication Date: 11/15/2016
    Name: Tim Webster
    Title: Chief Strategy Officer
    Company: The Exchange Lab
    Topics: Digital Advertising; Media Consumption; Performance Benchmarks
    Geographies: United Kingdom
    Context: The Exchange Lab, a UK-based programmatic media company that serves demand-side platforms globally, spoke with eMarketer about how marketers in the UK are working to follow the consumer and define attribution standards along the way.
    Publication Date: 10/26/2016
    Name: Mudit Jaju
    Title: Head of Ecommerce, EMEA, and Digital and Data Partner
    Company: MEC Global
    Topics: Holiday & Seasonal Shopping
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: Mudit Jaju, head of ecommerce in EMEA for media agency network MEC Global, spoke with eMarketer about the evolving UK holiday shopping season.
    Publication Date: 10/26/2016
    Name: Tom Cridland
    Title: CEO
    Company: Tom Cridland
    Topics: Holiday & Seasonal Shopping
    Geographies: United Kingdom
    Context: Tom Cridland, CEO of the online fashion brand that bears his name, spoke with eMarketer about how the company relies on flash sales instead of constant discounting during the Christmas season.
    Publication Date: 10/26/2016
    Name: David Jowett
    Title: President of Europe
    Company: DAC Group
    Topics: Holiday & Seasonal Shopping; Geolocation
    Geographies: United Kingdom
    Context: The DAC Group, a 44-year-old geolocation marketing firm, spoke with eMarketer about how geolocation and click-and-collect services have become hot ticket items for UK brands during the 2016 Christmas shopping season.
    Publication Date: 6/30/2016
    Name: Tim Elkington
    Title: Chief Strategy Officer
    Company: Internet Advertising Bureau UK (IAB UK)
    Topics: Digital Advertising; Digital Ad Spending
    Geographies: United Kingdom
    Context: Tim Elkington, chief strategy officer at the IAB UK, spoke with eMarketer about the UK's vote to exit the European Union and some of the potential effects it could have on the country's digital advertising industry.
    Publication Date: 5/4/2016
    Name: Eldad Sotnick Yogev
    Title: Digital Manager for Analytics and Performance Media
    Company: Huawei Technologies
    Topics: Digital Video; Social Media Usage; Ad Blocking
    Geographies: United Kingdom
    Context: Some brands place viewability at the top of the marketing totem pole, but for Huawei Technologies, appropriate targeting is paramount in an environment challenged by ad blocking.
    Publication Date: 5/4/2016
    Name: Todd Tran
    Title: Global Senior Vice President, Programmatic and Mobile
    Company: Teads
    Topics: Ad Blocking
    Geographies: United Kingdom
    Context: eMarketer's Bill Fisher spoke with Todd Tran, global senior vice president of programmatic and mobile at native video ad platform provider Teads, about the reasons behind the growth of ad blocking in the UK and how it can be arrested.
    Publication Date: 4/12/2016
    Name: Adrian McDonald
    Title: Chief Product Officer
    Company: Widespace
    Topics: Digital Video Advertising; Digital Display Advertising; Viewability
    Geographies: United Kingdom
    Context: Adrian McDonald, chief product officer at mobile ad platform Widespace, spoke to eMarketer about the importance of measuring viewability and what other metrics shouldn't be ignored.
    Publication Date: 3/3/2016
    Name: Chris Dobson
    Title: CEO
    Company: The Exchange Lab
    Topics: Digital Video; TV
    Geographies: United Kingdom
    Context: Chris Dobson, CEO at The Exchange Lab, talks about how linear TV is trying to retain UK viewers, whose attentions are drifting across various platforms.
    Publication Date: 3/2/2016
    Name: Debbie Weinstein
    Title: Director, Brand Solutions and Innovations for EMEA
    Company: Google
    Topics: Digital Video; TV
    Geographies: United Kingdom
    Context: Debbie Weinstein, director of brand solutions and innovations for EMEA at Google, explains how YouTube has seen a jump in mobile viewers and time spent on these devices in the UK.
    Publication Date: 1/15/2016
    Name: Lisa Wood
    Title: CMO
    Company: Atom Bank
    Topics: Mobile Games; Mobile Apps
    Geographies: United Kingdom
    Industries: Digital Banking; Mobile Banking
    Context: Lisa Wood, CMO of Atom Bank, a UK-based mobile banking startup and app (set to launch in 2016), discusses how giving customers direct control of financials via mobile eases the procedures of banking by cutting out costly brick-and-mortar locations.
    Publication Date: 1/14/2016
    Name: Magnus Jern
    Title: President, Mobile Application Solutions Division
    Company: DMI
    Topics: Mobile Apps; Shipping & Delivery
    Geographies: United Kingdom
    Context: Magnus Jern, president of the Mobile Application Solutions Division at DMI, a creator of mobile apps for global brands, discusses how consumers are using mobile apps to influence purchasing decisions, conducting research and shipping in-store purchases to their doorstep.
    Publication Date: 1/12/2016
    Name: Jonathon Moore
    Title: Chief Product Officer
    Company: Trainline
    Topics: Mobile Apps; Marketing Technology
    Geographies: United Kingdom
    Industries: Travel
    Context: Jon Moore, chief product officer of Trainline, an online seller of train tickets for UK train services, discusses how its mobile app has streamlined the travel process for its consumers.
    Publication Date: 1/11/2016
    Name: Rob Cushen
    Title: Managing Director, EMEA
    Company: Intellectsoft
    Topics: Mobile Apps
    Geographies: United Kingdom
    Industries: Travel
    Context: Rob Cushen, managing director of EMEA for mobile app development studio Intellectsoft, speaks on the importance of having a layered app experience and how streamlining multiple technologies leads to an engaging user experience.
    Publication Date: 11/27/2015
    Name: Julian Dailly
    Title: Director
    Company: Morar Consulting
    Geographies: United Kingdom
    Demographics: Affluent
    Context: Julian Dailly, director at Morar Consulting, which advises companies on brand strategy and management, talks shop about branding for luxury companies. Dailly dissects the digital as well as traditional means used to ensure brand images are maintained in the minds of consumers.
    Publication Date: 11/3/2015
    Name: Tessa Barrera
    Title: Head of Social Media
    Company: Lexis Agency
    Topics: Social Media Marketing
    Geographies: United Kingdom
    Context: Tessa Barrera, head of social media at UK-based social management and consumer PR firm Lexis Agency, detailed the evolution of social media usage by brands.
    Publication Date: 6/1/2017
    Name: Julian Childs
    Title: Managing Director, UK and Europe
    Company: Business Insider
    Topics: Digital Content; Ad Blocking
    Geographies: United Kingdom
    Context: Julian Childs, managing director of UK and Europe for Business Insider, discusses the contrast between ad blocking in the desktop and mobile environments.
    Publication Date: 5/25/2017
    Name: Brian Kane
    Title: Co-Founder and COO
    Company: Sourcepoint
    Topics: Ad Blocking
    Geographies: France; Germany; United Kingdom
    Context: Brian Kane, co-founder and COO at Sourcepoint, tells eMarketer about what publishers can do to help eliminate consumers’ need for ad blockers.
    Publication Date: 1/12/2017
    Name: Seamus Smith
    Title: Managing Director
    Company: Sage Pay
    Topics: Mcommerce; Mobile Payments
    Geographies: United Kingdom
    Context: Sage Pay, a UK-based provider of payment gateway solutions for retailers and brands, spoke with eMarketer about how consumers in the UK have been taking to mobile payment platforms.
    Publication Date: 10/25/2016
    Name: Neil Waller
    Title: Co-Founder
    Company: Shore Projects
    Topics: Digital Ad Spending; Social Media Marketing; Performance Benchmarks
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: UK watch brand Shore Projects tells eMarketer how it finds the right balance between influencer marketing and paid advertising on Instagram.
    Publication Date: 9/22/2016
    Name: Alistair Smith
    Title: Head of Advertising Yield Management
    Company: Financial Times
    Topics: Digital Advertising; Digital Media Buying; Viewability
    Geographies: United Kingdom; United States
    Context: Alistair Smith, head of advertising yield management for the Financial Times, talks about the company's efforts to sell digital brand advertising based on the length and quality of attention audiences are paying to ads on its website.
    Publication Date: 9/19/2016
    Name: Alberto Rey Villaverde
    Title: Head of Data Science
    Company: easyJet
    Topics: Big Data; Artificial Intelligence (AI)
    Geographies: United Kingdom
    Industries: Airlines
    Context: easyJet uses artificial intelligence (AI) technology to help stock and reduce food waste in its planes. Alberto Rey Villaverde, the airline's head of data science, told eMarketer how it works.
    Publication Date: 5/2/2016
    Name: Geoff Ramsey
    Title: Chief Innovation Officer
    Company: eMarketer
    Topics: Marketing Tactics
    Geographies: United Kingdom
    Context: Marketers may think they have adjusted to digital, but a new wave of change is coming, says eMarketer's co-founder and chief innovation officer, Geoff Ramsey. And the changes are coming sooner than many expect, Ramsey says.
    Publication Date: 4/22/2016
    Name: Caspar Thykier
    Title: CEO and Co-Founder
    Company: Zappar
    Topics: Virtual & Augmented Reality
    Geographies: United Kingdom
    Context: Zappar, a UK-based augmented reality app creator, spoke with eMarketer about how brands are exploring the medium.
    Publication Date: 4/12/2016
    Name: Marco Ricci
    Title: CEO
    Company: Adloox
    Topics: Digital Video Advertising; Digital Display Advertising; Ad Blocking; Viewability
    Geographies: United Kingdom
    Context: Marco Ricci, CEO of ad verification firm Adloox, speaks to eMarketer about ad viewability's relationship to brand safety and ad fraud.
    Publication Date: 4/12/2016
    Name: Adriana Matyaskova
    Title: Media Director
    Company: DigitasLBi
    Topics: Digital Display Advertising; Ad Blocking; Viewability
    Geographies: United Kingdom
    Context: Adriana Matyaskova, head of media at digital marketing and technology agency DigitasLBi, spoke to eMarketer about ad viewability in the UK and how ad blocking relates to the metric.
    Publication Date: 3/3/2016
    Name: Moti Cohen
    Title: Founder and CEO
    Company: Apester
    Topics: Digital Video; TV
    Geographies: United Kingdom
    Context: Moti Cohen, founder and CEO at Apester, a global provider of interactive content platforms, talks about viewing habits in the UK and how millennials are changing the consumption game.
    Publication Date: 11/26/2015
    Name: Simon Sproule
    Title: Director, Global Marketing and Communications
    Company: Aston Martin
    Topics: Content Marketing
    Geographies: United Kingdom
    Industries: Automotive
    Demographics: Affluent
    Context: Simon Sproule, director of global marketing and communications for high-end automobile brand Aston Martin, talks about branding methods and how utilizing Aston Martin's 102-year history acts as a means to draw the attention of affluent consumers.
    Publication Date: 4/5/2016
    Name: Scott Braley
    Title: General Manager, Programmatic Advertising
    Company: Ooyala
    Topics: Mobile Devices; Social Media Usage; Programmatic Advertising; Viewability
    Geographies: United States
    Context: Scott Braley, general manager of programmatic advertising at Ooyala, explains the effect of programmatic, social and mobile advertising on viewability metrics in the UK.
    Publication Date: 10/10/2016
    Name: Jennifer Stamper
    Title: Interactive Marketing Manager
    Company: Extra Space Storage
    Topics: Email Marketing
    Geographies: United States
    Context: Jennifer Stamper, interactive marketing manager at Extra Space Storage, talks about the brand's acquisition strategy and why email's role in it is growing.
    Publication Date: 9/23/2016
    Name: Antonio Sciuto
    Title: Executive Vice President and CMO
    Company: Nestlé Waters North America
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, talks about the growth of consumer packaged goods (CPG) ecommerce and the company's approach to it.
    Publication Date: 5/16/2016
    Name: Eric Hadley
    Title: Head of Global Marketing
    Company: Outbrain
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Eric Hadley, head of global marketing at content discovery platform Outbrain, talks about the value of marketing and sales alignment, as well as having the technology and process in place to grow the business and drive sales.
    Publication Date: 4/13/2016
    Name: Maria del Carmen Fernández González
    Title: CEO
    Company: Infinitum Ecommerce
    Topics: Retail Ecommerce Sales
    Geographies: China; Russia; Spain; United Arab Emirates; Western Europe
    Industries: Luxury Goods
    Demographics: Affluent
    Context: High-end brands may have been slow to contemplate online sales, but many are now taking the plunge. Maria del Carmen Fernández González, CEO at Infinitum Ecommerce in Spain, spoke to eMarketer’s Karin von Abrams about the obstacles luxury brands face in a world transformed by digital channels, and how they can boost their appeal to target audiences.
    Publication Date: 11/3/2015
    Name: Raphael Bemporad
    Title: Founding Partner and Chief Strategy Officer
    Company: BBMG
    Topics: Brand Marketing; Digital Retail Practices; Sharing Economy
    Geographies: United States
    Context: Raphael Bemporad, founding partner of BBMG, discusses the branding agency's research on "aspirationals" and how brands can engage them.