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4202 Results
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    Publication Date: 4/5/2018
    Topics: Mobile Apps; Performance Benchmarks; Programmatic Ad Spending; Mobile Ad Spending; Retail Performance Metrics; Mcommerce; Retail Ecommerce Sales; Viewability; Mobile Advertising; Email Marketing; Mobile Search; Search Engines; Paid Search; Google; Mobile Social Media; Facebook; Mobile Video
    Geographies: United Kingdom
    Publication Date: 4/5/2018
    Topics: Digital Video Advertising; Performance Benchmarks; Clickthrough Rate (CTR); Viewability; Digital Video; YouTube; Mobile Video; Impressions; Digital Video Ad Spending
    Geographies: United Kingdom
    Publication Date: 4/5/2018
    Topics: Viewability; Digital Display Advertising; Performance Benchmarks
    Geographies: United Kingdom
    Publication Date: 2/1/2018
    Topics: Retail Performance Metrics; Mcommerce; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: United Kingdom
    Publication Date: 1/25/2018
    Topics: Paid Search; Clickthrough Rate (CTR); Search; Search Engines; Performance Benchmarks; Google
    Geographies: United Kingdom
    Publication Date: 10/1/2017
    Topics: Cost per Click (CPC); Clickthrough Rate (CTR); Cost per Thousand (CPM); Social Media Marketing; Facebook; Instagram; Twitter; Pinterest; Tumblr; Performance Benchmarks
    Geographies: United Kingdom
    Publication Date: 8/8/2017
    Topics: Email Marketing; Performance Benchmarks; Clickthrough Rate (CTR)
    Geographies: United Kingdom
    Publication Date: 4/4/2018
    Topics: Mobile Payments
    Geographies: United Kingdom
    Industries: Digital Banking; Mobile Banking
    Context: UK consumers tend to be digital leaders. Not so when it comes to digital banking and payments, though, with steady if unspectacular uptake positioning the UK as a middling market for such habits. Trust and security concerns are the main inhibitors.
    Publication Date: 3/6/2018
    Topics: Email; Internet Users; Mobile Devices; Social Media Users; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: This report analyzes eMarketer’s estimates and forecast for UK digital users, including the devices they use to access the internet and their activities.
    Publication Date: 2/1/2018
    Topics: Digital Video; Computers; Consumer Behavior; Mobile Advertising; Mobile Devices; Mobile Video; Media Consumption; Consumer Attitudes on Marketing; Mobile Payments; Digital Video Advertising; Personalization
    Geographies: United Kingdom
    Context: This report covers the key digital trends that will impact the UK in 2018. Mobile’s influence will continue to be significant, as well as growing calls for transparency—for both consumers and industry players.
    Publication Date: 12/22/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Mobile Shoppers & Buyers; Retail Mcommerce Sales
    Geographies: United Kingdom
    Industries: Retail
    Context: This report analyzes eMarketer’s latest forecast for UK total retail, retail ecommerce and mcommerce sales, as well as estimates for digital shoppers and buyers, including our first-ever breakout for digital shoppers and buyers by age.
    Publication Date: 12/20/2017
    Topics: Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: United Kingdom
    Context: eMarketer’s latest UK programmatic ad spend forecast indicates that strong growth remains. This year, 79% of all digital display ad spend will flow through programmatic pipes, and that will rise to 84.5% by 2019.
    Publication Date: 11/2/2017
    Topics: Out-of-Home Ad Spending; Geolocation; Traditional Media Advertising
    Geographies: United Kingdom
    Context: UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.
    Publication Date: 9/14/2017
    Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Millennials in France, Germany and the UK tend to be highly digital, overindexing for activities such as smartphone usage and instant messaging. The wider social and economic context also shapes their behavior. For marketers, they’re a constantly moving target.
    Publication Date: 9/12/2017
    Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Like their US counterparts, millennial consumers in France, Germany and the UK tend to be super-connected, and are often in the vanguard of new digital behaviors. But variations within this cohort, and from country to country, shouldn’t be overlooked.
    Publication Date: 9/6/2017
    Topics: Internet Users; Mobile Devices; Social Media Users; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: In 2017, there will be 54.8 million UK internet users, of which 86.3% will gain access via a desktop/laptop device at least once per month. However, a growing portion of internet users—11.3% this year—will rely solely on mobile devices to go online.
    Publication Date: 8/24/2017
    Topics: Digital Video; Digital Advertising; Search; Digital Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.
    Publication Date: 8/7/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales; Retail Sales
    Geographies: United Kingdom
    Context: Economic struggles in the UK have slowed retail sales growth, but retail ecommerce sales continue to climb. eMarketer estimates UK retail ecommerce sales will total £81.55 billion ($110.07 billion) in 2017, largely driven by increasing mcommerce.
    Publication Date: 7/31/2017
    Geographies: United Kingdom
    Industries: Digital Banking; Financial Services; Mobile Banking
    Context: Digital has shaken up the banking sector in the UK, but consumers are less eager to go digital-only. Security and privacy concerns are the biggest inhibitors, though younger age groups are much keener users of mobile banking in particular.
    Publication Date: 6/22/2017
    Topics: Time Spent with Media
    Geographies: France; Germany; United Kingdom
    Context: The average adult in France and Germany will consume over 10 hours of media every day in 2017. Though behind in total time, UK adults will spend more daily time with media on digital platforms.
    Publication Date: 6/5/2017
    Topics: Digital Advertising; Internet Users; Ad Blocking
    Geographies: France; Germany; United Kingdom
    Context: Internet users who block ads are a major headache for digital media owners reliant on ad revenues, and for brands hoping to reach those audiences. As ad blocking spreads in France, Germany and the UK, a long-term solution is still some distance away.
    Publication Date: 4/20/2017
    Topics: Viewability
    Geographies: United Kingdom
    Context: Serving a digital ad does not necessarily mean it even has a chance to be seen, unlike ads presented on traditional channels. Tracking that served ad’s journey is not easy—and is sometimes impossible—given that the measurement of ad fraud, brand safety and viewability are all yet to be standardized.
    Publication Date: 3/22/2017
    Topics: Total Media Ad Spending
    Geographies: United Kingdom
    Context: Although concerns remain over what Brexit will mean for the UK, it has yet to significantly depress ad spending. Total media ad outlays will climb 5.5% in 2017 and will stay strong throughout the forecast period, driven largely by mobile spending.
    Publication Date: 3/1/2017
    Topics: Digital Video; Connected TVs
    Geographies: United Kingdom
    Context: Digital video viewing is the norm for the majority of UK consumers. Small screens tend to equate to short-form, ad supported content. But for advertisers, the video ads that reach people the best tend to be those on social.
    Publication Date: 2/22/2017
    Topics: Email; Digital Video; Internet Users; Social Media Users; Mobile Users
    Geographies: United Kingdom
    Context: Nearly two-thirds of the UK population will use a mobile phone to go online this year. With general internet usage now pervasive, consumption of digital content will continue to grow steadily.
    Publication Date: 1/23/2017
    Topics: Mobile Payments
    Geographies: United Kingdom
    Context: The mobile payment market in the UK has struggled to take off. But in an already competitive space, there are some promising signs. As consumers become more familiar with such services, uptake is likely to increase, particularly among the younger demographic.
    Publication Date: 12/20/2016
    Topics: Mcommerce
    Geographies: United Kingdom
    Context: Thanks to widespread smartphone use in the UK, mobile will be the focus of many 2017 trends, including greater use of voice assistants and surging mcommerce sales. Mobile will also be key to delivery of more tailored, context-relevant marketing messages.
    Publication Date: 12/6/2016
    Topics: Time Spent with Media
    Geographies: France; Germany; United Kingdom
    Context: Adults in France are spending more time per day consuming media than those in the UK and Germany. However, UK adults have been the quickest to take their media consumption habits onto digital platforms.
    Publication Date: 11/29/2016
    Topics: Digital Ad Spending; Programmatic Ad Spending; Ad Blocking; Viewability
    Geographies: United Kingdom
    Context: Digital formats already account for over half of all media ad spending in the UK, and this proportion will continue to rise. But as investment has grown, digital advertising has come under the microscope, with negative headlines a staple of 2016.
    Publication Date: 11/3/2016
    Topics: Holiday & Seasonal Shopping; Mcommerce; Omnichannel Retailing; Ecommerce Sales
    Geographies: United Kingdom
    Context: UK retail ecommerce is set to perform particularly well during the 2016 holiday season. Growth of 15.4% will see it account for over a fifth of total November-to-December retail sales in the UK this year—the first time it will have passed this milestone.
    Publication Date: 9/20/2016
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Video; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Ereaders; Social Media Usage; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: By the end of 2016, more than 62% of the UK’s population will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
    Publication Date: 9/15/2016
    Topics: Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: United Kingdom
    Context: eMarketer’s latest UK programmatic ad spending forecast update paints a picture of a rapidly maturing market. This year, 70% of all UK digital display ad spend will flow through programmatic pipes, and that proportion will pass three-quarters next year.
    Publication Date: 8/31/2016
    Topics: Consumer Behavior; Internet Users; Mobile Users; Media Consumption; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Demographics: Teens; Children; Females; Males; Seniors; Baby Boomers; Millennials
    Context: In the UK, different demographic groups use digital devices and platforms in various ways. These briefs examine such use across five broad demographics: children and teens, millennials, baby boomers and seniors, females and males.
    Publication Date: 8/9/2016
    Topics: Social Media Users; Mobile Messaging; Social Media Marketing; Social Commerce; Mobile Social Media; Ratings & Reviews; Social Media Usage
    Geographies: United Kingdom
    Context: The facts and figures you need to know about social media usage in the UK, now and for the near future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 6/23/2016
    Topics: Digital Retail Practices; Mcommerce; Customer Experience; Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United Kingdom
    Context: Despite stalling retail sales in the UK, retail ecommerce continues to grow quite rapidly. Mobile, and particularly smartphone, commerce is behind much of this growth, but an exacting consumer base increasingly wants a channel-agnostic experience.
    Publication Date: 5/23/2016
    Topics: Time Spent with Media
    Geographies: United Kingdom
    Context: This report presents eMarketer’s full updated estimates for time spent with media in the UK. Consumers’ usage continues to grow, mostly thanks to mobile.
    Publication Date: 5/11/2016
    Topics: Digital Advertising; Ad Blocking
    Geographies: United Kingdom
    Context: Over a quarter of UK internet users will use ad blocking software in 2017. Consumers continue to be annoyed with the digital ad experience being forced upon them, and stakeholders across the ad supply chain are contemplating how best to address the problem.
    Publication Date: 4/19/2016
    Topics: Digital Video Advertising; Digital Display Advertising; Viewability
    Geographies: United Kingdom
    Context: Half of digital display ads served to UK consumers aren’t even seen. However, while ad viewability is a key consideration for marketers, this should be just a minimum requirement. Pairing it with other performance metrics is far more valuable.
    Publication Date: 3/10/2016
    Topics: Digital Video; Video-on-Demand (VOD); Mobile Video; Media Consumption; Connected TVs; Second Screening; Digital Video Advertising
    Geographies: United Kingdom
    Context: Digital video viewing is a habit for almost two-thirds of the UK population, though it’s additive to traditional TV viewing for most. Even on digital platforms, TV’s influence is strong, with short-form content less watched than in other countries.
    Publication Date: 3/9/2016
    Topics: Digital Video; Internet Activities; Internet Users; Mobile Devices; Social Media Users; Mobile Video; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Ereaders; Social Media Usage; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Context: Every year, smartphones become more ubiquitous. In 2016, over 62% of people in the UK will own and use such a device. With adoption reaching mass levels, smartphones will continue to be an increasingly important piece of the media landscape.
    Publication Date: 1/21/2016
    Topics: Mobile Internet; Mobile Users; Mobile Apps; Time Spent with Media
    Geographies: United Kingdom
    Context: UK consumers are spending more time than ever with mobile apps. Aside from the most popular apps, getting users’ attention and persuading them to stick with an app is tough in a world of crowded app stores and limited home screen real estate.
    Publication Date: 12/14/2015
    Topics: Out-of-Home Ad Spending; Geolocation; Mobile Payments; Internet of Things (IoT); Ad Blocking
    Geographies: United Kingdom
    Context: Digital increasingly pervades every aspect of life in the UK, and 2016 will see further advances in out-of-home advertising, mobile payments and in-store technology. Consumers will be less responsive to “smart home” systems. But growing numbers will use ad blockers.
    Publication Date: 12/3/2015
    Geographies: United Kingdom
    Demographics: Affluent
    Context: UK affluents are super-users of both digital and nondigital media. No matter the medium, people in this cohort expect a premium experience—something that digital marketers need to work hard to provide.
    Publication Date: 5/4/2018
    Topics: Digital Video; Smartphones
    Geographies: United Kingdom
    Context: Average time spent per day; of total time spent
    Publication Date: 5/2/2018
    Topics: Social Media Users; Mobile Messaging
    Geographies: United Kingdom
    Context: YouTube; Facebook Facebook Messenger; Twitter; Instagram; Snapchat; WhatsApp; LinkedIn; Pinterest; Google
    Publication Date: 5/2/2018
    Topics: Internet Users; Mobile Internet; Internet Access Devices
    Geographies: United Kingdom
    Demographics: Affluent; Females; Males; Baby Boomers; Adults; Generation X; Millennials
    Context: Desktop laptop only; Mobile only; Multiplatform; Gender; Female; Male; Age; 18-24; 25-34; 35-44; 45-54; Socioeconomic status; A; B; C; D; E; Total
    Publication Date: 5/2/2018
    Topics: Mobile Internet; Time Spent with Media
    Geographies: United Kingdom
    Demographics: Affluent
    Context: Aupper middle class; Smartphone; Desktop laptop; Tablet; Elowest class
    Publication Date: 5/1/2018
    Topics: Time Spent with Media
    Geographies: United Kingdom
    Context: Overall consumption of media has plateaued in the UK, according to eMarketer's latest estimates. eMarketer expects UK adults to spend an average of 9 hours, 23 minutes each day watching, streaming, reading and listening to media this year.
    Publication Date: 4/26/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Cinema Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Context: Total media ad spending; change; Digital; £; Mobile; TV; Broadcaster VOD; Direct mail; Out of home; National news brands; Regional news brands; Magazine brands; Radio; Cinema; Total
    Publication Date: 4/25/2018
    Topics: Digital Display Ad Spending; Mobile Advertising; Digital Video Advertising; Digital Display Advertising; Digital Media Buying; Programmatic Advertising
    Geographies: United Kingdom
    Context: Smartphone video; Programmaticdirect eg private marketplaces; Programmaticindirect eg open RTB exchanges; Direct sales; Networks; Smartphone display; Desktop tablet video; Desktop tablet display; Total