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Interview
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    Publication Date: 4/13/2016
    Name: Maria del Carmen Fernández González
    Title: CEO
    Company: Infinitum Ecommerce
    Topics: Retail Ecommerce Sales
    Geographies: China; Russia; Spain; United Arab Emirates; Western Europe
    Industries: Luxury Goods
    Demographics: Affluent
    Context: High-end brands may have been slow to contemplate online sales, but many are now taking the plunge. Maria del Carmen Fernández González, CEO at Infinitum Ecommerce in Spain, spoke to eMarketer’s Karin von Abrams about the obstacles luxury brands face in a world transformed by digital channels, and how they can boost their appeal to target audiences.