Publication Date: 4/13/2016
Name: Maria del Carmen Fernández González
Company: Infinitum Ecommerce
Topics: Retail Ecommerce Sales
Geographies: China; Russia; Spain; United Arab Emirates; Western Europe
Industries: Luxury Goods
Context: High-end brands may have been slow to contemplate online sales, but many are now taking the plunge. Maria del Carmen Fernández González, CEO at Infinitum Ecommerce in Spain, spoke to eMarketer’s Karin von Abrams about the obstacles luxury brands face in a world transformed by digital channels, and how they can boost their appeal to target audiences.