Interview

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    Interview
     | 
    MAY 15, 2018

    A lesson in online-to-offline measurement

    Cree Lawson
    CEO
    Arrivalist
    Interview
     | 
    OCT 2, 2018

    Travel app Hopper gets creative and sees results

    Simon Lejeune
    Head, User Acquisition
    Hopper
    Interview
     | 
    JUL 3, 2018

    We haven't fully embraced digital, and we still rely too heavily on third parties, like online travel agents. We're trying to push forward, but you have to be clever about how you do it. We don't always get it right, so we tweak, make changes and constantly measure. We're hugely focused on that. The luxury market didn't adapt very well to social at the beginning.

    Brian Gore
    Director, Brand and Marketing
    The Set Hotels
    Interview
     | 
    OCT 9, 2018

    What the Canadian airline learned post-launch

    Alfredo Tan
    Chief Digital and Innovation Officer
    WestJet
    Interview
     | 
    JUL 24, 2018

    The key to the modern loyalty program

    Guy Cierzan
    Executive Vice President and Managing Director
    ICF Olson
    Interview
     | 
    OCT 2, 2018

    Outbound tourism is booming among China's consumers, but where are they going? One popular destination is Finland, thanks partly to adoption of the mobile payments platform that most visitors from China already use. According to research by TAK Oy for the country's national tourism agency Visit Finland, the number of Chinese travelers to visit the country rose by 63% between 2016 and 2017, to 432,000.

    Henrik Balk, Elena Stenholm
    Head of PMO, Transformation and IT, Vice President, Commercial Services
    Finnair, Finavia
    Interview
     | 
    JUN 4, 2018

    As more boomers travel, their tablet is their travel computer. They use it to book travel, get walking directions while they're traveling, find restaurants and so on. A lot of them have attachable keyboards for their tablets. Reading is also huge for tablets, and a lot of boomers talk about having music on their tablet. In the kitchen, they use it for recipes and how-tos.

    Lori Bitter
    President
    The Business of Aging
    Interview
     | 
    JUL 26, 2018

    And why it's worth the effort

    Lauren Sanborn
    Director, Social Media
    Schafer Condon Carter
    Interview
     | 
    DEC 4, 2018

    They are seen as white-haired with walkers, but they spend money on travel, learning and connecting with family. Some are starting to need care but are still with it. And they're becoming isolated as their circumstances and social circles change. There is a ton of opportunity. Where does Marvee fit into the healthcare ecosystem? Our goal is keeping seniors engaged with their worlds.

    Heidi Culbertson
    CEO
    Marvee
    Interview
     | 
    MAY 17, 2018

    A subscription video service or an online travel service can get fascinating data on customer engagement post-acquisition, and they can implement tactics that hit customers at various tiers of engagement.

    Ashwin Navin
    Co-Founder and CEO
    Samba TV
    Interview
     | 
    NOV 15, 2018

    For example, if a travel app wants to drive purchases of tickets to New York, setting the conversion event as "purchase ticket" doesn't show how effective the notification was. Instead, the conversion event should be specific to purchasing a ticket for New York City. For secondary metrics, open rate is generally a great indicator for the creative, especially when doing A/B testing.

    Aaron Sawitsky
    Director, Product Marketing
    Localytics
    Interview
     | 
    NOV 20, 2018

    In the end, is it all about getting more customer data?

    Jason Goldberg
    Chief Commerce Strategy Officer
    Publicis.Sapient
    Interview
     | 
    SEP 10, 2018

    The payoff of creating an effective bot

    John Keefe
    Bot Developer and App Product Manager
    Quartz
    Interview
     | 
    OCT 26, 2018

    One size does not fit all

    Jennifer Stanley
    Partner
    McKinsey & Company
    Interview
     | 
    AUG 10, 2018

    How marketers can leverage them to connect with customers

    Danny Ackerman
    Senior Director, Platform
    Urban Airship
    Interview
     | 
    JUL 3, 2018

    This also bleeds into beauty and travel spaces. Affluent consumers want to stay at the eco-resort or the hotel that contributes to local communities. This is an area where we see interactions on social. People don't just post, "I bought this bag." It’s not just about what you’ve got, but how you act.

    Diana Verde Nieto
    Co-Founder and CEO
    Positive Luxury
    Interview
     | 
    DEC 13, 2018
    Michael Provenzano
    CEO and Co-Founder
    Vistar Media
    Interview
     | 
    OCT 9, 2018

    AI-powered 'concierge' services are on the rise in Canada

    Hossein Rahnama
    Founder, CEO
    Flybits
    Interview
     | 
    AUG 9, 2018

    Search data is valuable for search marketers for obvious reasons, but when this data travels to other parts of the marketing department and beyond, it can guide a company's broader marketing strategy in the right direction and offer a better experience for the customer. eMarketer’s Lauren Fisher spoke with Wes MacLaggan, senior vice president of marketing at ad management platform Marin Software, about

    Wes MacLaggan
    Senior Vice President, Marketing
    Marin Software
    Interview
     | 
    APR 25, 2018

    It’s also very effective in travel. In research we did last year, we found that 27% of the marketers interviewed planned on using 360 video within the next six months. And the charity sector is enormous. Statistics show that being within an environment evokes empathy and leads to a direct increase in donations. What is the pull of 360 video over regular video for consumers?

    Damian Collier
    Founder and CEO
    Blend Media
    Interview
     | 
    JUN 11, 2018

    Where the biggest opportunities are

    Gerardo Sordo
    Founder and CEO
    BrandMe
    Interview
     | 
    AUG 14, 2018

    However, for items such as fashion or travel, consumers tend to venture online more often than not. What is mobile's role in the growth of ecommerce? In more developed markets—such as the US and in some European countries—users are generally more multiplatform in nature, visiting websites on a combination of different devices. In Mexico, that’s not necessarily the case.

    Alfredo Pérez, Iván Marchant, Omar Galicia, Pedro Abad, Sebastián Moglia Claps
    Director, International Business, Vice President, Mexico, Colombia, Peru and Central America, Commercial Director, Mexico, CEO, Mexico, Executive Director
    Tiendeo, comScore, MercadoLibre, Elogia, Fundación Círculo E-commerce