JUN 15, 2018
Why they're growing skeptical of Facebook and Google
Chief Strategy and Innovation Officer
Philadelphia Media Network
NOV 16, 2016
Mark Jackson, group managing director at MC&C, a UK marketing agency focusing on media buying and planning, spoke with eMarketer about how consumers in the UK are increasing their time spent with video content on mobile.
Group Managing Director
JAN 20, 2017
M. Scott Havens, global head of digital at Bloomberg Media, explains what drives the most engagement across mobile web and apps.
M. Scott Havens
Global Head of Digital
JAN 20, 2017
Kevin Heery, senior vice president of platform product and engineering at Time Inc., talks about the tactics and technologies that can persuade users to stay on one site or app.
Senior Vice President, Platform Product and Engineering
SEP 23, 2016
Joe Purzycki, head of partnerships at digital publishing network Medium, talks about how the company's focus on measuring time spent with editorial content is extending into its advertising efforts.
Head of Partnerships
JUL 12, 2018
Stop and think about data collection
MAY 2, 2017
Jessica Redler, senior manager of digital marketing and social media at Absolut Vodka, spoke with eMarketer about Facebook’s potential to be creative in developing new video ad formats.
Senior Manager, Digital Marketing and Social Media
Absolut Vodka (Pernod Ricard)
NOV 21, 2016
A live-streaming ad experiment with Vice Media pushed fast-food chain Carl's Jr. into unknown territory. “This was the first time that we handed over the keys on the technology side,” said Brandon LaChance, director of advertising for CKE restaurants. LaChance spoke to eMarketer about the challenges of advertising in live streams.
NOV 23, 2016
Jean Marc Leclerc, Honda Canada's vice president of sales and marketing, spoke with eMarketer about the carmaker's forays into the social chatting space and the role of social media in the automotive space.
Jean Marc Leclerc
Vice President, Sales and Marketing
JUN 15, 2018
Where consumers spend their time
Founder and CEO
MAY 4, 2017
Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
CEO and Founder
NOV 15, 2016
The Exchange Lab, a UK-based programmatic media company that serves demand-side platforms globally, spoke with eMarketer about how marketers in the UK are working to follow the consumer and define attribution standards along the way.
Chief Strategy Officer
The Exchange Lab