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65 Results
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    Publication Date: 5/11/2017
    Topics: Digital Ad Spending
    Geographies: Thailand
    Context: Communications, beverages and motor vehicles follow skincare as top-spending sectors in digital advertising this year.
    Publication Date: 3/20/2017
    Topics: Digital Ad Spending
    Geographies: Thailand
    Industries: Small Business (SMB)
    Context: Google aims to get in at the ground floor of mobile advertising in Thailand by offering small and medium-sized businesses help with mobile-friendly websites in exchange for signing up for its mobile ad service.
    Publication Date: 2/13/2017
    Topics: Smartphones; Mobile Internet
    Geographies: Thailand
    Context: New research from Thailand’s National Statistical Office shows internet users in the country are heavily reliant on smartphones for online access. Understandably, they’re not as prevalent in less developed regions.
    Publication Date: 1/31/2017
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: Thailand
    Context: Facebook's Messenger app has started testing ads for users in Thailand, where nearly half of the population currently uses Messenger and consumers already show signs that social ads influence them.
    Publication Date: 12/15/2016
    Topics: Total Media Ad Spending; Digital Ad Spending
    Geographies: Thailand
    Context: Advertising outlays in Thailand dropped significantly in November as the country mourned the death of its long-serving king. Traditional media saw the sharpest declines.
    Publication Date: 10/5/2016
    Topics: Digital Ad Spending
    Geographies: Thailand
    Context: Advertisers in Thailand are expected to increase spending on Facebook ads by nearly 50% this year, and digital video ad spending is rising even faster. According to media agencies, most clients are hoping for increased reach and awareness.
    Publication Date: 7/21/2016
    Topics: Digital Video Advertising
    Geographies: Thailand
    Context: More desktop digital video ads are served in Thailand per day on at least one platform than any other country in Southeast Asia. Meanwhile, Indonesia leads the region in daily mobile video ads—with evidence of rising completion rates.
    Publication Date: 4/12/2016
    Topics: Total Media Ad Spending
    Geographies: Thailand
    Context: 2016 forecasts of Thailand’s digital ad spending suggest the market will see continued growth, powered by increasing outlays from firms in the communications and automotive sectors.
    Publication Date: 11/23/2015
    Topics: Smartphones
    Geographies: Thailand
    Demographics: Teens; Adults
    Context: Social networking is a more popular activity on smartphone in Thailand than voice calls, according to October research. Data from May also confirms that social networking is No. 1 on smartphones and tablets alike.
    Publication Date: 9/26/2017
    Topics: Ecommerce Sales
    Geographies: Indonesia; Philippines; Thailand
    Context: Alibaba is bringing its C2C marketplace to Indonesia, Thailand and the Philippines, a continuation of its designs to conquer the region.
    Publication Date: 3/3/2017
    Topics: Ecommerce Sales
    Geographies: Thailand
    Context: Ecommerce spending in the Southeast Asia markets is set to grow by double digits annually through 2020, thanks to rising internet penetration. For now, much of that activity flows through a single retailer, Lazada, but a potential shake-up looms on the horizon.
    Publication Date: 1/20/2017
    Topics: Mobile Games
    Geographies: Indonesia; Philippines; Thailand; Vietnam
    Context: Consumers are spending big on mobile games in Southeast Asia, where people's high level of engagement and the apps' increasing popularity with younger gamers is leading to expanding revenues for game companies.
    Publication Date: 1/5/2017
    Topics: Digital Content; Digital Ad Spending
    Geographies: Thailand
    Context: China's Tencent revealed that it's partnering with local content distribution platform Ookbee in Thailand to create a user-generated content service called Ookbee U. It's the latest move by Tencent, WeChat's parent company, to establish itself in Southeast Asia's emerging markets with an eye to the future.
    Publication Date: 12/12/2016
    Topics: B2C Ecommerce Sales
    Geographies: Thailand
    Context: Chinese ecommerce giant Alibaba signed a deal to help Thailand develop its ecommerce sector. Alibaba already controls ecommerce market leader Lazada Thailand. But a battle with Amazon looms.
    Publication Date: 12/9/2016
    Topics: Social Commerce; Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Facebook appears to be in strong position to take a leading role in the social commerce space in the region, where digital purchasing is still in the early stages but users are young and mobile.
    Publication Date: 10/25/2016
    Topics: Computers; Digital Shoppers & Buyers; Smartphones; Tablets
    Geographies: Asia-Pacific; India; Indonesia; Thailand; Vietnam
    Context: Digital buyers in urban areas in Asia-Pacific are much more likely to use smartphones to make digital purchases than any other device, according to April 2016 polling. In Delhi, India, for example, nearly 100% of those surveyed said they bought via smartphone, while less than 20% had used a desktop or laptop.
    Publication Date: 9/19/2016
    Topics: Programmatic Ad Spending
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Like those in other regions, marketers in Southeast Asia are increasing their programmatic ad spending. Recent forecasts suggest companies in Indonesia and Malaysia currently lead the region in programmatic ad investment, though the dollar figures remain small in comparison to more mature markets.
    Publication Date: 9/2/2016
    Topics: Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Industries: Retail
    Context: Southeast Asia has all the ingredients for a promising ecommerce market—rising internet and mobile penetration, a growing middle class with greater discretionary spending, and an increasing supply of digital platforms. Still, many challenges continue to hamper ecommerce growth in the region.
    Publication Date: 3/18/2016
    Topics: Mobile Apps
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Context: Smartphone users across Southeast Asia are continuing to download a few new apps each month, according to 2015 research. Social networking, along with utilities apps, are likely drivers of this.
    Publication Date: 2/17/2016
    Topics: Smartphones
    Geographies: Indonesia; Malaysia; Philippines; Thailand
    Context: Smartphone habits vary across Southeast Asia, according to 2015 research. But in all markets, users spend hours each day with mobile.
    Publication Date: 12/30/2015
    Geographies: Indonesia; Thailand; Vietnam
    Industries: Digital Travel
    Context: Digital channels have added to the wealth of information available about travel destinations around the world, and internet users in Southeast Asia have added a number of web-based options as they research their next trip.
    Publication Date: 12/11/2015
    Topics: Digital Retail Practices
    Geographies: Indonesia; Philippines; Thailand
    Industries: Personal Care & Beauty; Apparel & Accessories
    Demographics: Females
    Context: Millions of women in Southeast Asia have taken to selling goods online to stake out digital-based careers for themselves or supplement their income, according to August 2015 research. In Indonesia, Thailand and the Philippines, sizeable percentages of female internet users are now digital sellers.
    Publication Date: 9/28/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific
    Context: Digital ad spending in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region.
    Publication Date: 12/21/2016
    Topics: Digital Content
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: EU, Facebook beef; Uber’s losses; Thailand hackers strike again; Amazon sells out of personal assistants; and more.
    Publication Date: 11/25/2015
    Topics: Social Media Users
    Geographies: Asia-Pacific
    Context: Southeast Asia has some of the highest penetration of social network usage among internet users of anywhere in the world, according to eMarketer’s first-ever forecast for the region, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
    Publication Date: 10/6/2017
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 9/22/2017
    Topics: Ecommerce Sales
    Geographies: Asia-Pacific
    Context: China-based ecommerce companies Alibaba and JD.com have committed billions of dollars to establish themselves in Southeast Asia. US firms, including Amazon, have remained largely on the sidelines.
    Publication Date: 9/6/2017
    Topics: Ecommerce Sales
    Geographies: China
    Context: But there are signs that JD.com is making steady gains into what once seemed like Alibaba’s insurmountable lead.
    Publication Date: 9/6/2017
    Topics: Mobile Video; Mobile Messaging
    Geographies: Germany
    Context: The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
    Publication Date: 8/25/2017
    Geographies: Indonesia
    Industries: Wi-Fi
    Context: Google’s plan for growing its advertising audience in Indonesia is banking on a network of free Wi-Fi spots in the country.
    Publication Date: 8/16/2017
    Topics: Mobile Apps
    Geographies: Asia-Pacific
    Context: Way more mobile ads are reaching consumers in Asia-Pacific through apps than on the web. Data shows there’s no significant difference in consumer response between the delivery platforms.
    Publication Date: 7/25/2017
    Topics: Mobile Messaging
    Geographies: Japan
    Context: eMarketer expects 50.2 million people in Japan will use Line at least once per month this year, a 10.3% increase from 2016.
    Publication Date: 7/24/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: Mobile messaging apps are, hands down, one of the most challenging marketing environments to master today, but that isn’t stopping businesses from trying. Success is heavily influenced by where a business operates and the app or apps they choose to use.
    Publication Date: 7/24/2017
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 7/12/2017
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: In a move to expand its advertising options—and after seeing promising results in beta markets—Facebook is rolling out Messenger ads globally.
    Publication Date: 6/12/2017
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 5/10/2017
    Geographies: China; United States
    Industries: Travel
    Context: China-based payment services like Alipay and WeChat Pay have been forging partnerships with foreign payments processors to cater to the needs of the country’s growing ranks of overseas tourists.
    Publication Date: 5/9/2017
    Topics: Ecommerce Sales
    Geographies: Singapore
    Context: Garena has emerged from its mobile gaming roots to provide users with a range of online services, hitting unicorn status along the way. With new funds and a rebranding, it aims to take on ecommerce in Indonesia.
    Publication Date: 5/2/2017
    Topics: Digital Display Ad Spending; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts to improve transparency and how performance failures have damaged confidence in open exchanges.
    Publication Date: 4/10/2017
    Topics: Internet Users
    Geographies: Asia-Pacific
    Demographics: Children
    Context: TV has already been displaced by the internet as the medium of choice among many kids in Asia-Pacific. More than three-quarters of internet-using children ages 6 to 14 said they would rather only have access to the internet than just be able to watch television, according to a recent poll.
    Publication Date: 4/6/2017
    Topics: Video-on-Demand (VOD); Mobile Apps
    Geographies: India
    Context: YouTube launched a new mobile app designed specifically for the Indian market that optimizes viewing on slow networks and lets its users view content offline. That’s especially important in a country with slow and relatively expensive internet access.
    Publication Date: 3/15/2017
    Topics: Cross-Border Ecommerce
    Geographies: Asia-Pacific
    Context: The individual countries across Asia-Pacific may share the same corner of the globe, but they have very different online shopping habits.
    Publication Date: 3/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia; Philippines; Singapore
    Context: As competition in the SVOD sector in Southeast Asia heats up, some players are looking to expand in foreign markets.
    Publication Date: 2/28/2017
    Topics: Mobile Messaging
    Geographies: Japan
    Context: New investment brings Line’s photo and video services under the wings of ascendant Snow.
    Publication Date: 2/28/2017
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: Television reigns as the advertising vehicle of choice across industries in Indonesia. SK Biswas, COO of Dentsu Aegis Network Indonesia, offers eMarketer’s David Peter Green a wide-angle view of Indonesia’s advertising ecosystem, including drivers of overall ad spending and what’s holding back digital.
    Publication Date: 2/14/2017
    Topics: Sharing Economy
    Geographies: Indonesia
    Context: As ride-hailing service Grab grows, digital payment services like Kudo’s will emerge as an important way to extend its array of offerings to underbanked consumers.
    Publication Date: 2/6/2017
    Topics: Digital Ad Spending
    Geographies: Asia-Pacific
    Context: A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend.
    Publication Date: 1/27/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: Asia-Pacific
    Context: Line, an early player in the messaging space, said user growth stalled in the fourth quarter. But the company is making money, unlike some apps.
    Publication Date: 1/23/2017
    Topics: Mobile Payments
    Geographies: Malaysia
    Context: The big mobile phone maker launched its Samsung Pay mobile wallet in Malaysia, where digital banking is common but mobile payments are in a much earlier stage of development.
    Publication Date: 1/20/2017
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: After the November 2016 merger of SapientNitro and Razorfish to form SapientRazorfish, eMarketer’s David Green spoke with Seton Vermaak, the digital agency’s head of strategy in Hong Kong, about driving loyalty in Asia-Pacific’s travel market in 2017. Seton discussed how travel and hospitality brands are re-creating the idea of loyalty.