Topics: Digital Video; Digital Video Advertising; Viewability; Performance Benchmarks; YouTube; Mobile Video; Impressions; Digital Video Ad Spending; Clickthrough Rate (CTR); Time Spent with Media; Programmatic Advertising; Digital Display Advertising
Geographies: United States; North America; Worldwide; Asia-Pacific; Australia; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; Thailand; Vietnam; Belgium; Brazil; Canada; Denmark; Finland; France; Ireland; Netherlands; Norway; Spain; Sweden; Turkey; United Kingdom; Germany; Italy; Poland; Russia; Europe; Hungary; Portugal; Switzerland; India; Israel; Argentina; Colombia; Mexico; Saudi Arabia; South Africa; United Arab Emirates; South Korea; Taiwan; Ukraine
Context: Unilever Thailand; Toyota Motor Thailand; Procter Gamble Thailand; Tri Petch Isuzu Sales; The Coca Cola Co Thailand; Beiersdorf Thailand; Wizard Solutions Consulting; Office of the Prime MinisterThailand; Thai Beverage Co Ltd; Advanced Info Service
Industries: Travel; Consumer Electronics; Personal Care & Beauty; Apparel & Accessories
Context: Clothes accessories; Personal care; Cosmetics; High tech products TV camera etc; Travel tour hotel rooms air ticket etc; Mobile phone tablet; Computer laptop; Food and beverage; Home appliances washing machine refrigerator etc; Mom baby care; Books ebooks; Beauty services; Vouchers; Sports picnic equipment; Furniture; Car motor; Other
Context: I tend to browse online but would only purchase online occasionally; I tend to browse and then purchase online; I tend to browse online but would only make the purchase through offline channels; I tend to browse and purchase through offline channels only
Context: Google aims to get in at the ground floor of mobile advertising in Thailand by offering small and medium-sized businesses help with mobile-friendly websites in exchange for signing up for its mobile ad service.
Context: New research from Thailand’s National Statistical Office shows internet users in the country are heavily reliant on smartphones for online access. Understandably, they’re not as prevalent in less developed regions.
Context: Facebook's Messenger app has started testing ads for users in Thailand, where nearly half of the population currently uses Messenger and consumers already show signs that social ads influence them.
Topics: Email; Mobile Games; Mobile Music; Mobile Social Media
Context: Social networking; Download movies games listen to music or the radio; Upload pictures photos; Read news read or download newspapers or magazines; Search for information about goods services; Search for information about health services; Email