Telemedicine users in the US will reach 41.67 million in 2020, representing a growth of 98.8% from a year prior, according to our latest estimates.

Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.

Despite telemedicine having relatively low adoption rates in the past, interest in remote physician care has risen as the coronavirus pandemic and social distancing continue.

More broadly, YouGov polling in the same month found 7% of boomers (vs. 13% of Gen Xers and 18% of millennials) had used telemedicine technology to communicate with their doctor. Boomers’ below-average usage of telemedicine pre-pandemic leaves open the question of whether their recent behavior will stick long term.

The pandemic also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor’s offices and medical clinics. Read More:. Pandemic? Recession? Telecoms Keep on Advertising. The Consumer Packaged Goods Industry Will Grow Digital Spend by 5.2% This Year as the Pandemic Drives Search Marketing.

eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.

The crisis has also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for the reopening of doctor’s offices and medical clinics. Several industries will struggle severely: Entertainment, media, auto, and travel will outright reduce their spending, as the health crisis debilitated these categories to various degrees.

eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.

Finally, enterprise health insurance, telemedicine and mental health offerings are also behind this rise. When compared with the total healthcare industry, the B2B portion has a higher growth rate for 2020: 41.2% vs. 14.2% overall. B2B healthcare digital ad spending will account for 8.9% of the overall healthcare sector digital ad market. Tech Products and Services.

How Supercomputing, Telemedicine and Biometrics Are Helping to Fight the Coronavirus. Telemedicine Could Be More Widely Adopted Due to the Coronavirus. What Consumers Expect From Brands During the Coronavirus. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.