Asia-Pacific (24)
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    Publication Date: 10/10/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Hong Kong; Taiwan
    Context: The increased use of smartphones for digital activities in Hong Kong and Taiwan is spurring investment in mobile ad formats.
    Publication Date: 9/5/2017
    Topics: Digital Advertising
    Geographies: Taiwan
    Context: Media consumption patterns are changing, and the notion of prime real estate for advertisers is changing along with it. Joey Chung, co-founder and CEO of The News Lens, talks about how the company works to make its digital ad inventory enticing to advertisers.
    Publication Date: 8/3/2017
    Topics: Digital Display Ad Spending; Digital Video Advertising
    Geographies: Taiwan
    Context: Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, discusses the pressure to improve the country's digital advertising industry.
    Publication Date: 12/16/2016
    Topics: Mobile Service Providers; Smartphone Users
    Geographies: Taiwan
    Context: Country has the highest smartphone penetration in the world, with nearly three-quarters of the population using the devices.
    Publication Date: 9/29/2016
    Topics: Mobile Internet
    Geographies: Taiwan
    Context: Earlier this year, 4G connections outnumbered 3G connections for the first time in Taiwan. By June 2016, nearly two-thirds of the population of the country had a 4G-connected mobile phone, making more internet activities than ever attractive on mobile.
    Publication Date: 11/16/2015
    Topics: Mobile Internet; Internet Access Devices
    Geographies: Taiwan
    Context: Though most people in Taiwan use the internet from home, with relatively few reporting work or on-the-go usage, mobile phones are the most common device used to go online. Smartphones now reach most of the country’s population.
    Publication Date: 6/13/2017
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple to launch first retail store in Taiwan; New P2P service enters market; and more.
    Publication Date: 4/17/2017
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple to test self-driving cars in California; Uber restarts service in Taiwan; and more.
    Publication Date: 2/3/2017
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber pauses operations in Taiwan; Pokémon Go garnered $1 billion in revenues in six months; and more.
    Publication Date: 1/4/2018
    Topics: Time Spent with Media
    Geographies: South Korea
    Context: eMarketer expects adults in South Korea will spend 2 hours, 3 minutes a day on smartphones in 2018, accounting for 28.6% of their daily media time.
    Publication Date: 10/27/2017
    Geographies: Worldwide
    Context: A scan of new data from around the world
    Publication Date: 9/7/2017
    Topics: Smartphones; Mobile Apps
    Geographies: India
    Context: The Telecom Regulatory Authority of India has been lobbying Apple to greenlight its Do Not Disturb app, but the company claims it violates its internal privacy policy.
    Publication Date: 9/6/2017
    Topics: Mobile Video; Mobile Messaging
    Geographies: Germany
    Context: The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
    Publication Date: 8/16/2017
    Topics: Mobile Apps
    Geographies: Asia-Pacific
    Context: Way more mobile ads are reaching consumers in Asia-Pacific through apps than on the web. Data shows there’s no significant difference in consumer response between the delivery platforms.
    Publication Date: 7/25/2017
    Topics: Mobile Messaging
    Geographies: Japan
    Context: eMarketer expects 50.2 million people in Japan will use Line at least once per month this year, a 10.3% increase from 2016.
    Publication Date: 7/24/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: Mobile messaging apps are, hands down, one of the most challenging marketing environments to master today, but that isn’t stopping businesses from trying. Success is heavily influenced by where a business operates and the app or apps they choose to use.
    Publication Date: 7/24/2017
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 5/9/2017
    Topics: Ecommerce Sales
    Geographies: Singapore
    Context: Garena has emerged from its mobile gaming roots to provide users with a range of online services, hitting unicorn status along the way. With new funds and a rebranding, it aims to take on ecommerce in Indonesia.
    Publication Date: 3/21/2017
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon gives fashion advice to Prime members; Wearables may be poised for a comeback; and more.
    Publication Date: 3/14/2017
    Topics: Social Media Users
    Geographies: China
    Context: Since debuting short video and live streaming products, Weibo, ‘China’s Twitter,’ has experienced a comeback. Here are the key traits of its users.
    Publication Date: 2/28/2017
    Topics: Mobile Messaging
    Geographies: Japan
    Context: New investment brings Line’s photo and video services under the wings of ascendant Snow.
    Publication Date: 2/6/2017
    Topics: Smartphones
    Geographies: India
    Context: The Karnataka state government last week said it welcomed a plan from Apple to build iPhones in the tech center of Bengaluru. The move helps Apple tap into a new consumer base, while meeting strict manufacturing rules.
    Publication Date: 2/6/2017
    Topics: Digital Ad Spending
    Geographies: Asia-Pacific
    Context: A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend.
    Publication Date: 2/2/2017
    Geographies: Worldwide
    Context: eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Apple's revenues in China drop; government demonetization in India didn't hinder digital ad spending; and more.
    Publication Date: 2/1/2017
    Topics: Newspapers; Mobile Apps
    Geographies: Worldwide
    Context: A recent study finds more than one-third of internet users worldwide access news content via news apps.
    Publication Date: 1/27/2017
    Topics: Social Media Users; Mobile Messaging
    Geographies: Asia-Pacific
    Context: Line, an early player in the messaging space, said user growth stalled in the fourth quarter. But the company is making money, unlike some apps.
    Publication Date: 1/25/2017
    Geographies: Worldwide
    Context: eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Pokémon Go enters South Korea; Facebook as a news source; and more.
    Publication Date: 1/17/2017
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Industries: Automotive
    Context: Consumers in Asia-Pacific are expressing strong interest in self-driving cars, mirroring growing curiosity about the technology around the world. But potential buyers in the region have safety concerns that could hold back widespread adoption.
    Publication Date: 1/11/2017
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: China
    Context: In WeChat's annual report, the messaging app released a slew of data about its users by age, along with some information on travel behaviors and digital red envelope gifts. Here are a few interesting data points taken from the report.
    Publication Date: 11/3/2016
    Topics: Multichannel Marketing
    Geographies: Asia-Pacific
    Context: Multidevice usage is exploding in Asia-Pacific, and many consumers in the region now own as many as four or more devices. But this shift is creating problems for marketers, who are having trouble building accurate models for cross-screen advertising campaigns.
    Publication Date: 4/26/2016
    Topics: Mobile Devices
    Geographies: Asia-Pacific
    Context: Multidevice users in Australia had more internet access options than their counterparts anywhere else in Asia-Pacific during H2 2015, according to data from one service provider. And these users are also adding more devices to their collections over time.
    Publication Date: 4/22/2016
    Topics: Mcommerce
    Geographies: Asia-Pacific
    Context: Mobile shopping is mostly attractive due to its convenience, according to mobile phone internet users in Asia-Pacific. The ability to buy on the go, as well as use apps to shop and buy, were also popular.
    Publication Date: 1/12/2016
    Topics: Social Media Users
    Geographies: China
    Context: Sina’s Weibo social network is still increasing its popularity, especially in China, according to data released about its users in 2015. The vast majority of users are under 35.
    Publication Date: 12/23/2015
    Geographies: China
    Demographics: C-Level Executives
    Context: The rise of digital technology has made the position of chief innovation officer (CIO) critical for businesses around the world. Research suggests the job varies somewhat depending on location, at least within Greater China.