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    Report
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    MAY 30, 2019

    US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.

    Report
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    JUN 4, 2020

    Adults are also spending more time with tablets. After years of declining minutes in time spent, tablets will gain 2 minutes among US adults in 2020, bringing the total to 1:10. However, this behavior will be temporary, as time spent with tablets will decrease by 2.6% come 2021.

    Report
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    MAR 12, 2020

    Both age groups had very little reliance on tablets for internet access, whereas it’s a primary tool for older generations, especially seniors—31% of users ages 65 to 74 and 35% of those 75 and older accessed the internet via tablet, the latter being the highest rate of tablet use in any age group. Daily internet access via smartphones made substantial gains since 2016, according to Cefrio.

    Report
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    JUN 9, 2020

    Mcommerce—including products or services ordered using the internet via mobile devices (including sales on tablets), regardless of the method of payment or fulfillment—is instrumental in driving overall ecommerce sales. Mcommerce sales will be CA$17.22 billion ($12.98 billion) this year. That’s more than one-third (33.1%) of ecommerce sales and 2.9% of total retail.

    Report
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    MAY 13, 2020

    Japan is notorious for having a higher-than-average proportion of the population using feature phones (still over 25 million people in 2020, we estimate), but the vast majority of time spent on mobile will be done via smartphones (1:36) and tablets (26 minutes). Time spent on desktop/laptop computers, meanwhile, has been stagnant for several years.

    Report
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    JUN 12, 2020

    The number of people who make a purchase on their tablets is also rising, as more existing tablet users buy via that device. But tablet buyers as a share of all mobile buyers will decline, as smartphone purchasing increasingly dominates mcommerce. Key Trends in Retail Ecommerce.

    Report
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    MAY 11, 2020

    Tablet time this year will be 57 minutes among users ages 18 and older. What’s Driving Shifting Media Habits. In forecasting the numbers for Canada, several trends emerged that tell the story of daily media habits and the longer-term impact of COVID-19 on our estimates. Digital Takes Up an Even Bigger Share of Total Media Time.

    Report
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    FEB 5, 2020

    When asked by the Angus Reid Institute and TVO in March 2019 about what devices are used in the home, parents indicated high usage across a wide range—smartphones, laptops, tablets, TVs and gaming consoles all were reported as being used by a majority of respondents.

    Report
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    JAN 13, 2020

    In the absence of a smartphone, many kids rely on a shared family device to power their digital activity: a tablet. We estimate that 46.6% of kids 11 and younger will be tablet users this year. Among kids that age who are internet users, 67.5% will be tablet users. Comparitech’s polling shows tablet penetration being higher among 6-to-10s, at 61.6%.

    Report
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    JUN 22, 2020

    Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.

    Report
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    JUN 10, 2020

    Already No. 1 in ecommerce, China will overtake the US this year to become the world’s largest overall retail market for the first time.

    Report
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    JUN 17, 2020

    This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.

    Report
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    JUN 15, 2020

    Tablet commerce will account for a diminishing share of retail mcommerce sales as a result, but growth in absolute tablet retail sales will continue to rise through 2024. Indeed, tablet commerce is more popular in the UK than in other comparable developed countries. Tablet commerce’s share of total UK mcommerce will be 36.7% this year; in the US, for example, that proportion will be 20.2%.

    Report
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    APR 29, 2020

    That’s about double the growth rate for tablet penetration, which has nearly leveled off around 54%. Tablet time among adults has also plateaued, and at a much lower plateau than smartphone time. We expect daily tablet time to average 1:10 this year—1 minute above 2018’s figure and 2 minutes above 2019’s—before subsiding to 1:08 the next two years.

    Report
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    OCT 15, 2019

    PCs and tablets are widespread in Australia, but many newer digital devices have yet to hold major influence. More people own a tablet than a smart TV, for example. These days, tablets are often considered rather outmoded technology, increasingly rendered obsolete by smartphones. That’s not the case in Australia.

    Report
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    OCT 15, 2019

    Ownership of tablets—another device category arguably no longer at the cutting edge of innovation—was also relatively high, at 53.4%. The likelihood of owning a tablet correlated directly with income, being higher in better-off households, and was also several percentage points higher among adults 35 and older.

    Report
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    OCT 15, 2019

    As in most countries, smartphones have become the primary device, surpassing PCs and tablets by a significant margin: 76.1% of respondents in Italy owned a desktop or laptop in H1 2019, while 53.9% owned a tablet. PCs and tablets still accounted for a larger slice of daily media time, however.

    Report
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    OCT 15, 2019

    Close to one-third (32.7%) of respondents owned a tablet, with females and those living in urban areas more likely to use that device. Penetration was also far higher among respondents in the top 10% of homes, ranked by income, at 57.2%. The level of smart TV ownership was virtually identical to that of tablets in H1 2019, at 32.9%.

    Report
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    OCT 15, 2019

    Admittedly, PCs and tablets accounted for more total media time per day than smartphones. That gap has narrowed since H1 2018, however, per GlobalWebIndex. Time spent daily with PCs and tablets declined from close to 5 hours to 4:44, on average, while average smartphone time climbed from 3:30 to 4:10.

    Report
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    OCT 15, 2019

    About half of internet users ages 16 to 64 also owned a tablet, including 60.9% of those in the most affluent households. PCs and tablets still claimed far more of internet users’ time, at an average 3 hours, 41 minutes (3:41) per day; mobile activities accounted for an average of 2:43.

    Report
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    OCT 15, 2019

    Almost half (48.6%) of those polled had a tablet as well. Feature phone penetration had dropped below 6%. Larger-screen devices accounted for substantially more media time, too. Taken together, activities on desktops, laptops and tablets consumed an average of 3 hours, 38 minutes (3:38) per day in H1 2019, compared with 2:32 spent on mobile phones.

    Report
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    OCT 15, 2019

    Tablet ownership was also highest among respondents in the most affluent households, at more than 35%. But as this figure suggests, tablets have never really caught on with a significant proportion of internet users in Japan. Overall penetration was just 28.1% this year. In Japan, income is a key indicator of adoption of newer technologies, but uptake is slow.

    Report
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    OCT 15, 2019

    Tablet penetration had risen slightly, from 42.6% in 2018 to 44.2% this year. The way in which internet users distribute their daily media time via these devices has also shifted. In H1 2018, average time spent with PCs and tablets amounted to nearly an hour more each day than time spent with mobile devices.

    Report
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    OCT 15, 2019

    Additionally, 37.5% of respondents owned a tablet. Urban residents, affluents and adults ages 25 to 34 all overindexed for tablet ownership. Total time spent with PCs and tablets averaged 2:47 per day. (Note: The group of internet users polled in China in H1 2019 was chiefly urban at 81.1%; this is an even larger share than the 72.2% in H1 2018. Also, the sample retained a male skew of 53.4%.

    Report
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    OCT 15, 2019

    Fewer than one-third of respondents owned a tablet—and that had declined from 37.3% in 2018. Tablet penetration correlated directly with age and was also higher in affluent homes and urban areas. Nearly 12% of internet users polled in 2019 still had a feature phone. But for most, these are likely to be legacy items, little used but not worth discarding.