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SEP 26, 2018
What Factors Are Limiting the Success of US Advertising Decision-Makers' TV Ad Campaigns? July 2018 (% of respondents)
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SEP 19, 2018
Do US Fathers vs. Mothers Watch Ads When They Watch TV? (% of respondents, Sep 2018)
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SEP 19, 2018
Do US Internet Users Watch Ads When They Watch TV? (% of respondents, Sep 2018)
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OCT 10, 2018
US Ad-Supported Video Viewers' Attitudes Toward Ads on Free Video Services* Compared with TV Ads, Sep 2018 (% of respondents)
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SEP 26, 2018
What Do US Media Professionals Feel Will Be the Result of TV Networks' Standard In-Pod Ad Lengths Getting Shorter? (% of respondents, Sep 2018)
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SEP 21, 2018
Do UK Internet Users Watch Ads When They Watch TV? (% of respondents, Sep 2018)
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AUG 15, 2018
US Automotive TV Ad Spending, Q4 2014-Q4 2017 (millions and % of total)
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JUL 11, 2018
US Local TV Ad Spending, 2017 & 2022 (billions)
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JUN 26, 2018
Percent of TV Ad Spending Allocated to Programmatic According to US Agencies and Marketers, 2017 & 2018 (% of respondents)
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JUN 26, 2018
Leading Benefits of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)
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JUN 26, 2018
Leading Challenges of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)
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JUN 26, 2018
Current vs. Planned Use of Select TV/Video Ad Formats According to US Agencies and Marketers, Jan 2018 (% of respondents)
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JUN 19, 2018
Challenges of TV Ad Buying According to US Media Agencies, March 2018 (% of respondents)
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JUN 19, 2018
US Media Agencies that Are Concerned that Their TV Ad Dollars Are Being Spent Appropriately, March 2018 (% of respondents)
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JUN 19, 2018
US Media Agencies, TV Stations and Media Representation Companies that Are Concerned Their Company Will Not Be Able to Keep Up with Technological Changes in the TV Ad Industry, March 2018 (% of respondents)
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JUN 19, 2018
Attitudes Toward Technology-Driven Changes in the TV Ad Industry According to US Media Agencies, TV Stations and Media Representation Companies, March 2018 (% of respondents)
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JUN 19, 2018
US Media Agencies, TV Stations and Media Representation Companies that View Technological Changes in the TV Ad Industry as a Threat to Their Company, March 2018 (% of respondents)
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JUN 19, 2018
Extent to Which Their Local TV Ad Buying and Selling Process Is Automated According to US Media Agencies, TV Stations and Media Representation Companies, March 2018 (% of respondents)
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JUN 5, 2018
US Programmatic Over-the-Top (OTT) Video Ad Performance Metrics: Impression Share, by Connected TV Device, Jan-April 2018 (% of total)
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MAY 22, 2018
Premium that US Marketers and Agencies Would Pay to Run Ads in TV Shows with Fewer Commercial Breaks, April 2018 (% of respondents)
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MAY 8, 2018
US Local TV Ad Spending, 2018-2022 (billions)
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MAR 22, 2018
Types of TV/Video Ad Inventory that US Agencies and Marketers Have Used vs. Plan to Use, Jan 2018 (% of respondents)
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MAR 14, 2018
TV* Ad Spending vs. Alibaba** Ad Revenues in China, 2017-2020 (billions)
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MAR 1, 2018
TV Subscription vs. Ad Revenues in India, 2016-2020 (billions of Indian rupees)
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FEB 22, 2018
US TV Ad Metrics During the Academy Awards, Grammy Awards and Golden Globes, 2017
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