Interview

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    Interview
     | 
    NOV 20, 2017

    Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.

    Joshua Summers
    CEO
    clypd
    Interview
     | 
    FEB 2, 2018

    Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer's Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Where is advanced TV showing real signs of success?

    Dave Morgan
    CEO
    Simulmedia
    Interview
     | 
    AUG 22, 2018

    That’s a very important demographic for advertisers, so showing them there’s a large and growing audience only reachable through Roku is a key part of how we sell those TV ad units into traditional TV channels. Roku’s advertising business is in a state of rapid growth, but what's your long-term outlook for connected TV advertising overall?

    Scott Rosenberg
    Senior Vice President, General Manager, Platform
    Roku
    Interview
     | 
    DEC 14, 2018

    What’s driving interest in programmatic for linear TV advertising? Businesses are all at-risk because of fragmentation and consumers shifting how they consume content. As those audiences splinter, it creates opportunities for other media companies and large digital giants to take a piece of that pie. You see Facebook and Google coming in.

    Lorne Brown
    CEO
    Operative
    Interview
     | 
    MAR 1, 2018

    When stuff like that happens, doesn’t it provoke people to cringe at the idea of making TV advertising more digital? There’s a lot of growing pains in this. Netflix used to buffer a lot when it launched, but they improved their software and learned from that. I think that’s going to happen to all of these companies, too. Now Fox knows to not do that anymore.

    Alan Wolk
    Co-Founder
    TV[R]EV
    Interview
     | 
    NOV 20, 2017

    Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.

    Ryan Reed
    Director, Innovation, TV and Video
    Lotame
    Interview
     | 
    NOV 20, 2017

    Brian Slitt, chief revenue officer of location data services firm NinthDecimal, discusses how location data plays a pivotal role in reaching consumers in connected TV and OTT viewing environments.

    Brian Slitt
    Chief Revenue Officer
    NinthDecimal
    Interview
     | 
    DEC 14, 2018
    Amanda Martin
    Director of Enterprise Partnerships
    Goodway Group
    Interview
     | 
    AUG 22, 2018

    How the industry can push connected TV advertising forward

    Pooja Midha
    President
    true[X]
    Interview
     | 
    APR 27, 2018
    Matthew Fanelli
    Senior Vice President
    MNI Targeted Media
    Interview
     | 
    JUL 18, 2018

    Does this mean you'll do less TV advertising? TV in Canada still provides reach across multiple stations and shows. TV holds a large portion of our budget because it's the easiest—but not the most effective—way of reaching audiences. But this is changing as millennials cut the cord, and our media placements must evolve as well. What's your digital video ad spend like currently?

    Sameer Bandeali
    Digital Marketing and Ecommerce Leader
    Maple Leaf Foods
    Interview
     | 
    OCT 4, 2018

    Advertisers are ready to catch up to consumers

    Tim Keller, Andrew Mason, Michael Zeisler
    Executive Director, Brand and Innovation, Media Operations Director, UK and EMEA, Regional Director, Central Europe
    Kolle Rebbe, Digitas, Pubmatic
    Interview
     | 
    AUG 24, 2018

    Although the majority of TV advertising is not traded programmatically, we believe that over time, TV advertising is going to become more targeted and trade programmatically. That’s why we made it such a central component of our ad stack. Does Roku make its inventory available to open exchanges? We do not. Why not? We haven’t needed to. We have very valuable direct deals.

    Scott Rosenberg
    Senior Vice President, General Manager, Platform
    Roku
    Interview
     | 
    MAY 17, 2018

    Digital marketing is loaded with metrics that can map to customer engagement, but the same cannot be said of the offline world. eMarketer’s Lauren Fisher spoke with Ashwin Navin, co-founder and CEO of TV advertising and analytics firm Samba TV, about why marketers are looking at customer engagement as more than a mere sales driver, and what forms of data are critical for fleshing out mid-funnel engagement—even

    Ashwin Navin
    Co-Founder and CEO
    Samba TV