Asia-Pacific (2)
Europe (9)
North America (1)
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    Publication Date: 3/3/2017
    Topics: B2C Ecommerce Sales
    Geographies: Austria; Germany; Switzerland
    Industries: Apparel & Accessories
    Context: Pan-European online footwear and apparel retailer Zalando achieved a double-digit revenue rise in 2016, boosted by an expanding customer base.
    Publication Date: 8/10/2017
    Topics: Social Media Users
    Geographies: Germany
    Context: Xing, a business-focused German-language social network, saw its finances and user base grow in 2017’s first half, powered by a local focus in Germany, Austria and Switzerland that it believes keeps its more global-minded competitor LinkedIn at bay.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 7/20/2017
    Topics: Loyalty Programs; Ecommerce Sales
    Geographies: Europe
    Industries: Apparel & Accessories
    Context: Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.
    Publication Date: 6/20/2017
    Geographies: United States
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: an investment in Vice; Snap and Time Warner set deal; and more.
    Publication Date: 6/12/2017
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 3/20/2017
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Netflix is introducing a new rating system; Vietnam calls for halt on social media advertising; and more.
    Publication Date: 3/16/2017
    Topics: Virtual & Augmented Reality
    Geographies: China
    Industries: Automotive
    Context: China’s Alibaba continues to expand its holdings with an investment in Swiss vehicle-focused augmented reality company WayRay. Self-driving car technology could be repurposed for entertainment or even ecommerce.
    Publication Date: 2/7/2017
    Topics: Payment Methods
    Geographies: Germany
    Context: The deal links Swedish and German digital payments providers.
    Publication Date: 10/11/2016
    Topics: Digital Ad Spending
    Geographies: Turkey
    Context: Nearly 60% of digital ad spending in Turkey went toward display ads in H1 2016, according to a September report. Programmatic trading is also making its mark in the country.
    Publication Date: 9/22/2016
    Topics: Programmatic Advertising
    Geographies: Germany
    Context: Unlike major digital publishers in France and the UK, most of those in Germany have hesitated to embrace programmatic selling of display inventory and instead are firmly wedded to traditional trading systems.
    Publication Date: 7/22/2016
    Topics: Smartphone Users
    Geographies: Worldwide
    Context: Apple’s April report on the company’s fiscal Q2 earnings included a decline in revenues—for the first in 13 years. Moving iPhones is critical for the company’s bottom line, and eMarketer estimates it’s clawed back some of the US market from Android and other options.
    Publication Date: 11/30/2015
    Topics: Internet Users; Time Spent with Media
    Geographies: Germany
    Context: More internet users in Germany use a PC on a daily basis than a television—significantly more, research suggests. That also translates to significant time online.
    Publication Date: 10/2/2015
    Topics: Digital Video Ad Spending; Programmatic Ad Spending
    Geographies: Western Europe; Central & Eastern Europe
    Context: Media owners' income from programmatic video ads will grow by an average 39% annually between 2015 and 2020, according to research. The UK has the largest market in the region, but the Netherlands has the greatest share of video ad revenues coming from programmatic.