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    Publication Date: 4/26/2017
    Geographies: Sweden
    Industries: Groceries
    Context: Digital grocery sales in Sweden will hit SEK7.2 billion ($840.9 million) this year, up nearly 31% over 2016.
    Publication Date: 2/23/2017
    Topics: Total Media Ad Spending
    Geographies: Sweden
    Context: Total media ad spending in Sweden reached new heights in 2016, with grocery retailer ICA retaining its position as the country’s top advertiser.
    Publication Date: 2/13/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: Sweden
    Context: Nearly one in five internet users in Sweden who plan to mark Valentine’s Day will give a gift to someone other than their romantic partner.
    Publication Date: 1/20/2017
    Topics: TV; Time Spent with Media
    Geographies: Sweden
    Context: Young people in Sweden are tuning in far less frequently than previous generations.
    Publication Date: 1/17/2017
    Topics: Mobile Payments
    Geographies: Sweden
    Context: Move would create first central-bank backed virtual currency in Europe, but Swedes express reservations.
    Publication Date: 12/19/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Internet users in Sweden plan to spend nearly twice as much on Christmas gifts that they purchase digitally as their Nordic neighbors in 2016.
    Publication Date: 12/7/2016
    Topics: Holiday & Seasonal Shopping; Mcommerce
    Geographies: Sweden
    Context: Many Swedish shoppers expect to use their phones to compare prices while shopping for Christmas gifts this year. But they won’t just be comparing prices—they’ll also be getting product information and checking on product availability.
    Publication Date: 4/25/2016
    Topics: Digital Video
    Geographies: Sweden
    Context: The top digital video platforms in Sweden are a mix of subscription-based and free services, offering a wide range of different types of programming. March 2016 research shows that YouTube is the clear leader, with more than one-third of internet users in the country on the platform every day.
    Publication Date: 3/3/2016
    Topics: Social Media Ad Spending
    Geographies: Sweden
    Context: Most marketing professionals in Sweden plan to increase their Facebook advertising budget in 2016. Merely 13% plan to decrease it.
    Publication Date: 2/12/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: Norway; Sweden
    Context: Nearly half of internet users in Sweden are planning to celebrate Valentine’s Day, according to a February 2016 survey by Svensk Handel. Of those who intend to do so, 44% will buy a gift for their partner, while 37% plan to stay in and cook a nice dinner.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
    Publication Date: 6/30/2017
    Geographies: Sweden; United Kingdom
    Industries: Digital Health
    Context: Universal healthcare may be the norm in Europe, but that hasn’t stopped entrepreneurs from offering digital alternatives to government-led systems. This week, investors gave two services—Your.MD in the UK and Sweden’s Kry—cash infusions to help meet growing consumer interest in do-it-yourself healthcare tools.
    Publication Date: 3/15/2017
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Six in 10 internet users bought online in an average month in 2016, many saying they like to shop “when it suits me.”
    Publication Date: 1/4/2017
    Topics: Mobile Service Providers
    Geographies: Sweden
    Industries: Telecom
    Context: Sweden's telecom regulator is cracking down on mobile operator Telia for offering free access to Facebook and Spotify for customers who have topped their data limits.
    Publication Date: 1/3/2017
    Topics: Digital Advertising
    Geographies: Denmark; Finland; France; Germany; Ireland; Norway; Spain; Sweden; United Kingdom
    Context: In a survey of companies in Europe that paid for internet advertising, the Nordic countries figured among those doing the most.
    Publication Date: 11/30/2016
    Topics: Artificial Intelligence (AI)
    Geographies: Sweden
    Industries: Banking
    Context: For Swedbank’s call center agents, customer service conversations took up valuable selling time. Instead of offering services to customers and prospects, representatives were busy handling basic service requests that customers could easily resolve on their own if given the right tools. Martin Kedbäck, channel manager at Swedbank, spoke with eMarketer about how Nina, a virtual assistant on the bank’s Swedish website, has become a solid self-service channel that leaves agents more time to close deals.
    Publication Date: 10/14/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Regardless of gender or age, nearly everyone who is an internet user in the Nordic countries is also a digital buyer. While women were slightly more likely to buy online than men, and those ages 15 to 45 slightly more likely than those 46 and up, participation, no matter what demographic, was a given.
    Publication Date: 8/25/2016
    Topics: Social Media Users; Mobile Social Media
    Geographies: Denmark; Finland; Norway; Sweden
    Context: In Denmark, Finland, Norway and Sweden, mobile-first social media properties like Snapchat and WhatsApp are overwhelmingly accessed via smartphone. But smartphones are the device of choice for other social sites too, and exceed desktop usage rates for most.
    Publication Date: 6/16/2016
    Topics: TV
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies.
    Publication Date: 5/11/2016
    Topics: Smartphone Users
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Smartphones have become nearly ubiquitous in the Nordic countries. According to research by Buzzador, more than nine in 10 internet users in each of Denmark, Finland, Norway and Sweden now own a smartphone.
    Publication Date: 4/4/2016
    Topics: Ad Blocking
    Geographies: Denmark; Finland; Norway; Sweden
    Context: According to a February 2016 survey, 36% of internet users in Denmark, Finland, Norway and Sweden used an ad blocker. The ad blocking user rate was highest in Sweden, at 39% of respondents, followed by Denmark (37%). Norway and Finland were tied at 34% each.
    Publication Date: 1/4/2018
    Topics: Time Spent with Media
    Geographies: South Korea
    Context: eMarketer expects adults in South Korea will spend 2 hours, 3 minutes a day on smartphones in 2018, accounting for 28.6% of their daily media time.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 7/19/2017
    Topics: Digital Privacy & Security
    Geographies: United Kingdom
    Context: Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.
    Publication Date: 6/15/2017
    Topics: Wearables
    Geographies: Netherlands
    Context: While smart watches may have arrived in the Nordics later than other markets, adoption is rising fast throughout the region. In some countries, it’s even caught up to the US and UK.
    Publication Date: 6/2/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: While ride-hailing apps fight local regulators to stay in business in Europe, other mobility services are taking a more collaborative approach to improve transportation options.
    Publication Date: 5/26/2017
    Geographies: Europe
    Industries: Sports
    Context: When esports fans in Europe log in to watch this weekend’s World of Tanks Grand Finals in Moscow, they’ll be part of a fast-growing niche market expected to be worth nearly $350 million by next year.
    Publication Date: 4/27/2017
    Topics: Programmatic Ad Spending
    Geographies: Finland
    Context: Programmatic digital display ad spending in Finland totaled €36.3 million ($40.3 million) in 2016, up 97% over 2015, comprising over a quarter of total digital display ad spending.
    Publication Date: 4/18/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United Kingdom
    Industries: Healthcare & Pharma
    Context: Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.
    Publication Date: 4/10/2017
    Topics: Mobile Payments
    Geographies: Western Europe
    Context: Many consumers in Western Europe still hesitate to use mobile payment technology. But that behavior is changing, according to a recent forecast.
    Publication Date: 2/27/2017
    Topics: Sharing Economy
    Geographies: Denmark
    Context: A new taxi law that may hurt Uber’s ambitions in Denmark adds yet another wrinkle to Europe’s ongoing struggle with the sharing economy.
    Publication Date: 1/16/2017
    Topics: Digital Video
    Geographies: Western Europe
    Context: eMarketer forecasts that the number of digital video viewers in Western Europe will reach 219.0 million in 2017, representing over half the total population.
    Publication Date: 1/9/2017
    Topics: Digital Video; TV
    Geographies: United Kingdom
    Context: Use of catch-up TV services is growing throughout Western Europe, but adult UK internet users remain the most likely to watch TV in a nonlinear manner.
    Publication Date: 12/13/2016
    Topics: Mcommerce
    Geographies: France
    Context: The one place that smartphone purchases are less common? The workplace.
    Publication Date: 12/13/2016
    Topics: Digital Video
    Geographies: Western Europe
    Context: France and Germany lag much of the region, where roughly two-thirds of internet users watch digital video.
    Publication Date: 12/9/2016
    Topics: Pay TV; Video-on-Demand (VOD)
    Geographies: Spain
    Context: HBO unveiled its latest standalone video-on-demand (VOD) service, HBO España, in November, offering subscribers access to original programming such as “Game of Thrones” and additional content from Disney and Nickelodeon. The problem? Spain does not have a pay TV culture.
    Publication Date: 10/10/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Cinema Ad Spending
    Geographies: Netherlands
    Context: During H1 2016, ad spending in the Netherlands was up 4% in total. The biggest growth came in cinema ad spending, followed by internet advertising. On the flip side, print media saw big declines in ad investments.
    Publication Date: 10/5/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Western Europe
    Context: In several countries in Western Europe, spending on VOD subscriptions is already high—and in Italy and Spain, for example, spending has more than doubled since last year. According to one estimate, nearly half of all home video spending will go toward SVOD by 2018.
    Publication Date: 8/25/2016
    Topics: Smartphone Users
    Geographies: Worldwide
    Demographics: Millennials
    Context: Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age with digital technology, there is the further assumption that they are largely the same everywhere in their digital behavior.
    Publication Date: 7/12/2016
    Topics: Digital Music
    Geographies: Mexico
    Context: More than 60% of streaming music users in Mexico are tuning in to Spotify, according to Q2 research. With Google Play making up 12.3% of the streaming music user share nationwide, it’s clear that Spotify is the go-to service for users in Mexico.
    Publication Date: 12/23/2015
    Topics: Mobile Devices; Mobile Internet; Performance Benchmarks
    Geographies: Italy
    Context: Over half of Italy’s adult web users went online via mobile at least once weekly in October—compared to a third in France and Germany