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    Publication Date: 6/8/2016
    Name: François-Xavier Préaut
    Title: Regional Director, Sales, Southern Europe
    Company: Outbrain
    Topics: Content Marketing; Native Advertising
    Geographies: France; Italy; Spain
    Context: François-Xavier Préaut, regional director of sales for Southern Europe at Outbrain, talked to eMarketer’s Marcus Plieninger about the importance of native advertising and the evolution of content marketing.
    Publication Date: 4/13/2016
    Name: Maria del Carmen Fernández González
    Title: CEO
    Company: Infinitum Ecommerce
    Topics: Retail Ecommerce Sales
    Geographies: China; Russia; Spain; United Arab Emirates; Western Europe
    Industries: Luxury Goods
    Demographics: Affluent
    Context: High-end brands may have been slow to contemplate online sales, but many are now taking the plunge. Maria del Carmen Fernández González, CEO at Infinitum Ecommerce in Spain, spoke to eMarketer’s Karin von Abrams about the obstacles luxury brands face in a world transformed by digital channels, and how they can boost their appeal to target audiences.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”