Asia-Pacific (5)
North America (2)
Worldwide (1)

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8 Results
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    Publication Date: 12/11/2015
    Name: Jongho Park
    Title: Programmatic Manager
    Company: Innocean Worldwide
    Topics: Digital Advertising; Digital Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: South Korea
    Context: Jongho Park, programmatic manager at Innocean Worldwide, one of South Korea’s leading ad agencies, sizes up the country’s programmatic ad market and talks about how to remove obstacles to growth.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 6/13/2017
    Name: Humphrey Ho
    Title: Managing Director
    Company: Hylink USA
    Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
    Geographies: China
    Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
    Publication Date: 5/26/2017
    Name: Christian Konig
    Title: Founder
    Company: Finanzpro
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
    Publication Date: 6/23/2016
    Name: Steve Hegenderfer
    Title: Director, Developer Programs
    Company: Bluetooth SIG
    Topics: Geolocation
    Geographies: Canada
    Industries: Retail
    Context: Steve Hegenderfer of Bluetooth SIG spoke with eMarketer about how retailers can utilize beacon technology to enhance the in-store experience and target customers at the point of sale.
    Publication Date: 5/11/2016
    Name: Richard Burrage
    Title: Managing Partner
    Company: Cimigo
    Topics: Consumer Attitudes on Marketing
    Geographies: Vietnam
    Industries: Marketing Management Trends
    Demographics: Millennials
    Context: Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, talks about consumer behavior in the country and how marketers can reach young consumers.
    Publication Date: 11/3/2015
    Name: Raphael Bemporad
    Title: Founding Partner and Chief Strategy Officer
    Company: BBMG
    Topics: Brand Marketing; Digital Retail Practices; Sharing Economy
    Geographies: United States
    Context: Raphael Bemporad, founding partner of BBMG, discusses the branding agency's research on "aspirationals" and how brands can engage them.