Publication Date: 12/11/2015
Name: Jongho Park
Title: Programmatic Manager
Company: Innocean Worldwide
Topics: Digital Advertising; Digital Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
Geographies: South Korea
Context: Jongho Park, programmatic manager at Innocean Worldwide, one of South Korea’s leading ad agencies, sizes up the country’s programmatic ad market and talks about how to remove obstacles to growth.
Publication Date: 6/23/2017
Name: Delon Wang
Title: Manager of Trends, Asia-Pacific
Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
Publication Date: 6/13/2017
Name: Humphrey Ho
Title: Managing Director
Company: Hylink USA
Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
Publication Date: 5/26/2017
Name: Christian Konig
Industries: Digital Banking; Insurance; Finance
Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
Publication Date: 8/11/2016
Name: Aaron Wahle
Title: Senior Vice President, International Digital Marketing
Company: Sony Pictures Entertainment
Topics: Social Media Marketing; Influencer Marketing
Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
Publication Date: 6/23/2016
Name: Steve Hegenderfer
Title: Director, Developer Programs
Company: Bluetooth SIG
Context: Steve Hegenderfer of Bluetooth SIG spoke with eMarketer about how retailers can utilize beacon technology to enhance the in-store experience and target customers at the point of sale.
Publication Date: 5/11/2016
Name: Richard Burrage
Title: Managing Partner
Topics: Consumer Attitudes on Marketing
Industries: Marketing Management Trends
Context: Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, talks about consumer behavior in the country and how marketers can reach young consumers.
Publication Date: 11/3/2015
Name: Raphael Bemporad
Title: Founding Partner and Chief Strategy Officer
Topics: Brand Marketing; Digital Retail Practices; Sharing Economy
Geographies: United States
Context: Raphael Bemporad, founding partner of BBMG, discusses the branding agency's research on "aspirationals" and how brands can engage them.