Publication Date: 3/15/2016
Topics: Internet Users; Smartphone Users
Geographies: Kenya; Nigeria; South Africa
Demographics: Females; Males
Context: African nations have some of the highest gender gaps in digital access and smartphone ownership, according to a February 2016 report. Even where overall access is very low, men are more likely than women to be online.
Publication Date: 9/1/2017
Industries: Digital Travel
Context: Travelers in India are increasingly using the internet to book travel services, with airline and railway ticketing a big draw.
Publication Date: 10/11/2016
Topics: Mobile Messaging
Context: Spam messages coming from SMS and messaging apps are becoming more widespread, research reveals. Indeed, more than half of mobile media users worldwide receive an unsolicited message via SMS at least once a week, and more than a quarter say they’re spammed every day.
Publication Date: 10/4/2016
Topics: Mobile Broadband
Geographies: Middle East & Africa
Context: eMarketer estimates that the Middle East and Africa account for 10.3% of mobile phone users in the world. But according to June 2016 research, the region is home to only around 4% of 4G LTE connections worldwide. The disparity is especially large in Africa.
Publication Date: 6/7/2016
Topics: Internet Users
Context: By the end of 2016, more than 3.4 billion individuals worldwide will use the internet regularly, and over 72% will do so from a mobile device. Additionally, eMarketer estimates that one in every three people worldwide—nearly 2.5 billion—will be a mobile phone internet user this year.