Publication Date: 11/16/2017
Name: Germaine Ng Ferguson
Title: General Manager, Integrated Solutions and Analysis
Topics: Digital Video Advertising
Context: Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.
Publication Date: 5/2/2017
Name: Alexis Lanternier
Company: Lazada Singapore
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
Publication Date: 12/18/2017
Name: Ian McKee
Title: Founder and CEO
Topics: Digital Advertising; Marketing Technology
Geographies: Worldwide; Singapore
Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
Publication Date: 9/14/2016
Name: Charles Debonneuil
Title: Chief Marketing Officer
Company: Lazada Group
Topics: Digital Retail Practices; Mcommerce; Shipping & Delivery
Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
Context: Lazada Group operates leading ecommerce sites in six countries in Southeast Asia. Two of its executives, Charles Debonneuil, chief marketing officer, and Pierre Poignant, chief operating officer, discuss the company's plans and operations.
Publication Date: 8/1/2016
Name: Bert Carder
Title: Head of Sales
Topics: Digital Retail Practices; Real-Time Marketing
Geographies: China; Singapore
Context: Bert Carder, head of sales for Ksubaka, talked about what his firm’s game-based in-store interactive ad network offers brands.
Publication Date: 10/2/2017
Name: Jason Barnes
Title: Vice President, Asia-Pacific
Topics: Programmatic Advertising
Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
Publication Date: 7/13/2017
Name: Matt Harty
Title: Senior Vice President, Asia-Pacific
Company: The Trade Desk
Topics: Programmatic Ad Spending
Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
Publication Date: 7/7/2017
Name: Melanie Cook
Title: Head of Strategy and Business Consultancy, Southeast Asia
Topics: Artificial Intelligence (AI)
Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
Publication Date: 6/23/2017
Name: Delon Wang
Title: Manager of Trends, Asia-Pacific
Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
Publication Date: 5/26/2017
Name: Christian Konig
Industries: Digital Banking; Insurance; Finance
Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
Publication Date: 5/9/2017
Name: Nishtha Mehta
Company: CollabCentral Consulting
Topics: Digital Retail Practices; Consumer Behavior
Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
Publication Date: 4/27/2017
Name: Shuba Krishnan
Title: Director, Business Development
Topics: Digital Display Advertising; Programmatic Ad Spending
Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
Publication Date: 2/27/2017
Name: SK Biswas
Company: Dentsu Aegis Network Indonesia
Topics: Digital Ad Spending; TV Ad Spending
Context: SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.
Publication Date: 2/1/2017
Name: Gavin Buxton
Title: Vice President, Sales, Asia-Pacific
Company: S4M (Success for Mobile)
Topics: Mobile Advertising; Digital Privacy & Security; Programmatic Ad Spending
Context: Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M, spoke with eMarketer about how the mobile programmatic industry needs to advance the metrics it tracks, to drive value in the market and counter ad fraud.
Publication Date: 1/11/2017
Name: Matt Keiser
Topics: Marketing Technology
Geographies: United States
Context: LiveIntent CEO Matt Keiser discusses the increasing trend of telecom companies investing in ad technology.
Publication Date: 9/1/2016
Name: Sunita Kaur
Title: Managing Director, Asia
Topics: Digital Music; Payment Methods; Content Marketing
Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
Publication Date: 8/11/2016
Name: Aaron Wahle
Title: Senior Vice President, International Digital Marketing
Company: Sony Pictures Entertainment
Topics: Social Media Marketing; Influencer Marketing
Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
Publication Date: 9/24/2015
Name: Rodney Perry
Title: Managing Director, Canada
Topics: Programmatic Advertising; Programmatic Ad Spending
Context: Rodney Perry, managing director of Canada for programmatic marketing firm Xaxis, discusses ways to prevent ad fraud in Canada.