Asia-Pacific (15)
North America (2)
Worldwide (2)

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18 Results
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    Publication Date: 11/16/2017
    Name: Germaine Ng Ferguson
    Title: General Manager, Integrated Solutions and Analysis
    Company: StarHub
    Topics: Digital Video Advertising
    Geographies: Singapore
    Context: Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.
    Publication Date: 5/2/2017
    Name: Alexis Lanternier
    Title: CEO
    Company: Lazada Singapore
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Singapore
    Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
    Publication Date: 12/18/2017
    Name: Ian McKee
    Title: Founder and CEO
    Company: Vuulr
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; Singapore
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 9/14/2016
    Name: Charles Debonneuil
    Title: Chief Marketing Officer
    Company: Lazada Group
    Topics: Digital Retail Practices; Mcommerce; Shipping & Delivery
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Lazada Group operates leading ecommerce sites in six countries in Southeast Asia. Two of its executives, Charles Debonneuil, chief marketing officer, and Pierre Poignant, chief operating officer, discuss the company's plans and operations.
    Publication Date: 8/1/2016
    Name: Bert Carder
    Title: Head of Sales
    Company: Ksubaka
    Topics: Digital Retail Practices; Real-Time Marketing
    Geographies: China; Singapore
    Industries: Retail
    Context: Bert Carder, head of sales for Ksubaka, talked about what his firm’s game-based in-store interactive ad network offers brands.
    Publication Date: 10/2/2017
    Name: Jason Barnes
    Title: Vice President, Asia-Pacific
    Company: PubMatic
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 7/7/2017
    Name: Melanie Cook
    Title: Head of Strategy and Business Consultancy, Southeast Asia
    Company: SapientRazorfish
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 5/26/2017
    Name: Christian Konig
    Title: Founder
    Company: Finanzpro
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 5/9/2017
    Name: Nishtha Mehta
    Title: Founder
    Company: CollabCentral Consulting
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
    Publication Date: 4/27/2017
    Name: Shuba Krishnan
    Title: Director, Business Development
    Company: Innity
    Topics: Digital Display Advertising; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
    Publication Date: 2/27/2017
    Name: SK Biswas
    Title: COO
    Company: Dentsu Aegis Network Indonesia
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.
    Publication Date: 2/1/2017
    Name: Gavin Buxton
    Title: Vice President, Sales, Asia-Pacific
    Company: S4M (Success for Mobile)
    Topics: Mobile Advertising; Digital Privacy & Security; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M, spoke with eMarketer about how the mobile programmatic industry needs to advance the metrics it tracks, to drive value in the market and counter ad fraud.
    Publication Date: 1/11/2017
    Name: Matt Keiser
    Title: CEO
    Company: LiveIntent
    Topics: Marketing Technology
    Geographies: United States
    Industries: Telecom
    Context: LiveIntent CEO Matt Keiser discusses the increasing trend of telecom companies investing in ad technology.
    Publication Date: 9/1/2016
    Name: Sunita Kaur
    Title: Managing Director, Asia
    Company: Spotify
    Topics: Digital Music; Payment Methods; Content Marketing
    Geographies: Indonesia
    Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
    Publication Date: 8/11/2016
    Name: Aaron Wahle
    Title: Senior Vice President, International Digital Marketing
    Company: Sony Pictures Entertainment
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: Worldwide
    Context: Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio’s recent global influencer campaigns for “Ghostbusters,” “Inferno” and the “The Magnificent Seven.”
    Publication Date: 9/24/2015
    Name: Rodney Perry
    Title: Managing Director, Canada
    Company: Xaxis
    Topics: Programmatic Advertising; Programmatic Ad Spending
    Geographies: Canada
    Context: Rodney Perry, managing director of Canada for programmatic marketing firm Xaxis, discusses ways to prevent ad fraud in Canada.