Asia-Pacific (75)
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    Publication Date: 11/17/2017
    Topics: Digital Video Advertising
    Geographies: Singapore
    Context: Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.
    Publication Date: 7/25/2017
    Topics: Sharing Economy
    Geographies: Singapore
    Context: Singapore’s Grab secured $2.5 billion in new funds from China’s ride-hailing giant Didi Chuxing and Japanese telecom SoftBank, among others, as the company continues to gain ground on rivals Uber and Go-Jek in Southeast Asia’s on-demand transportation sector.
    Publication Date: 5/9/2017
    Topics: Ecommerce Sales
    Geographies: Singapore
    Context: Garena has emerged from its mobile gaming roots to provide users with a range of online services, hitting unicorn status along the way. With new funds and a rebranding, it aims to take on ecommerce in Indonesia.
    Publication Date: 5/3/2017
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Singapore
    Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
    Publication Date: 3/2/2017
    Geographies: Singapore
    Industries: Small Business (SMB)
    Context: Singtel and Lazada are partnering to help small businesses in Singapore reach more digital consumers by giving them access to digital payment services and logistics in exchange for a cut of transactions.
    Publication Date: 2/14/2017
    Topics: Big Data
    Geographies: Singapore
    Demographics: C-Level Executives
    Context: Over 50% of CIOs and CTOs in Singapore said they found the high costs of using big data a leading challenge.
    Publication Date: 12/20/2016
    Topics: Mcommerce; Digital Shoppers & Buyers
    Geographies: Singapore
    Context: Digital buyers in Singapore profess a preference for laptops over smartphones when it comes to making ecommerce purchases, bucking a trend toward increased mobile commerce in Asia-Pacific. Research suggests purchase price has a key influence on that inclination.
    Publication Date: 12/16/2016
    Topics: Loyalty Programs
    Geographies: Singapore
    Context: Internet users in Singapore want flexibility and personalization in their loyalty programs in return for their fealty to a brand.
    Publication Date: 12/1/2016
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Singapore
    Context: Singapore's deal-focused digital buyers appear to value low prices and sales above all else when it comes to online shopping. Case in point: A growing share of consumers there planned to partake in Singles Day sales this year.
    Publication Date: 9/15/2016
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Singapore
    Context: Nearly 85% of smartphone social media app users ages 15 to 24 in Singapore said they used the Facebook app—but almost 100% of those ages 25 to 49 said the same. Mobile messaging apps are even more popular, with WhatsApp on top.
    Publication Date: 7/28/2016
    Topics: TV; Internet Activities; Time Spent with Media
    Geographies: Singapore
    Context: Consumers in Singapore spent more time watching free network TV than any other media format, according to research. But that doesn’t mean TV has their full attention. Additional data suggests the majority of viewers supplement their TV time by multitasking on mobile devices.
    Publication Date: 7/22/2016
    Topics: Digital Video
    Geographies: Singapore
    Context: More than half (54%) of consumers in Singapore watch digital video, research found, but there are dramatic differences in content consumption by age. Nearly nine in 10 15- to 34-year-olds watch digital video, compared to just 9% of those ages 55 to 65.
    Publication Date: 1/19/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Singapore
    Context: Young adults who make digital purchases in Singapore are fair frequent buyers looking for products they can’t get easily elsewhere, according to 2015 research. Most research new purchases at least weekly.
    Publication Date: 12/21/2015
    Topics: Social Media Users; Mobile Social Media
    Geographies: Singapore
    Context: A small but affluent and digitally advanced country, Singapore will boast Southeast Asia's highest internet user penetration rate and the world's widest rate of smartphone adoption. This year it will also be the only country in the region where more than half of the total population uses social networks.
    Publication Date: 2/6/2017
    Topics: Digital Ad Spending
    Geographies: Asia-Pacific
    Context: A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend.
    Publication Date: 9/18/2017
    Topics: Artificial Intelligence (AI)
    Geographies: China; India; Japan; Singapore; United States
    Industries: Automotive
    Context: Autonomous vehicles are widely anticipated in some countries, like India and China, a multimarket survey found. But interest in Singapore and Japan is muted.
    Publication Date: 4/21/2017
    Topics: Sharing Economy
    Geographies: Japan; Singapore; Vietnam
    Context: In Japan, not only have few internet users employed sharing economy services, many have never even heard of them. Japan’s experience contrasts dramatically with data from Singapore and Vietnam.
    Publication Date: 4/20/2017
    Topics: Mobile Payments
    Geographies: Indonesia; Malaysia; Philippines; Singapore
    Context: Ant Financial’s designs on expansion in Southeast Asia have been substantial and show no signs of abating in 2017. In its latest move, the company absorbed ecommerce platform Lazada’s payments operation with an eye to the future.
    Publication Date: 3/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia; Philippines; Singapore
    Context: As competition in the SVOD sector in Southeast Asia heats up, some players are looking to expand in foreign markets.
    Publication Date: 1/13/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Singapore
    Context: Singapore-based video-on-demand service Hooq has gotten another cash infusion from its founding companies, but it still faces stiff competition in the region—both from local players and from Netflix and Amazon.
    Publication Date: 12/9/2016
    Topics: Social Commerce; Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Facebook appears to be in strong position to take a leading role in the social commerce space in the region, where digital purchasing is still in the early stages but users are young and mobile.
    Publication Date: 9/19/2016
    Topics: Programmatic Ad Spending
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Like those in other regions, marketers in Southeast Asia are increasing their programmatic ad spending. Recent forecasts suggest companies in Indonesia and Malaysia currently lead the region in programmatic ad investment, though the dollar figures remain small in comparison to more mature markets.
    Publication Date: 9/2/2016
    Topics: Retail Ecommerce Sales
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Industries: Retail
    Context: Southeast Asia has all the ingredients for a promising ecommerce market—rising internet and mobile penetration, a growing middle class with greater discretionary spending, and an increasing supply of digital platforms. Still, many challenges continue to hamper ecommerce growth in the region.
    Publication Date: 3/18/2016
    Topics: Mobile Apps
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand
    Context: Smartphone users across Southeast Asia are continuing to download a few new apps each month, according to 2015 research. Social networking, along with utilities apps, are likely drivers of this.
    Publication Date: 12/20/2017
    Topics: Digital Advertising; Marketing Technology
    Geographies: United States
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 9/28/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific
    Context: Digital ad spending in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region.
    Publication Date: 8/31/2017
    Topics: Sharing Economy
    Geographies: Asia-Pacific
    Context: Singapore-based Grab now counts Toyota among its investors. The ride-hailing service is also expanding its digital payment service in a bid to corner Southeast Asia's market.
    Publication Date: 3/29/2017
    Topics: Social Media Marketing
    Geographies: Asia-Pacific
    Context: According to a recent survey, more than a third of marketing professionals in Australia, New Zealand and Singapore found organic and paid social effective channels for attracting new customers.
    Publication Date: 3/7/2017
    Topics: Video-on-Demand (VOD)
    Geographies: India; Philippines
    Context: Netflix has found success in the Philippines, where it is now the top subscription video-on-demand service. But the company is still struggling in India and Singapore, where local offerings still rule.
    Publication Date: 12/13/2016
    Topics: Digital Content
    Geographies: Worldwide
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook’s metrics issues; the Supreme Court spurned an effort to block sales taxes on internet transactions; Singapore bans sale of 2G phones; and more.
    Publication Date: 6/8/2016
    Topics: Consumer Attitudes on Marketing
    Geographies: China
    Industries: Apparel & Accessories
    Context: A growing share of China’s shoppers do their research and spending on fashion items online. The country’s shoppers beat out those in Vietnam, Singapore and Hong Kong by a significant margin in their preference for online purchases of fashion items, according to research.
    Publication Date: 11/25/2015
    Topics: Social Media Users
    Geographies: Asia-Pacific
    Context: Southeast Asia has some of the highest penetration of social network usage among internet users of anywhere in the world, according to eMarketer’s first-ever forecast for the region, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
    Publication Date: 1/4/2018
    Topics: Time Spent with Media
    Geographies: South Korea
    Context: eMarketer expects adults in South Korea will spend 2 hours, 3 minutes a day on smartphones in 2018, accounting for 28.6% of their daily media time.
    Publication Date: 10/16/2017
    Topics: Total Media Ad Spending
    Geographies: Worldwide
    Context: Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period.
    Publication Date: 10/6/2017
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 9/26/2017
    Topics: Ecommerce Sales
    Geographies: Indonesia; Philippines; Thailand
    Context: Alibaba is bringing its C2C marketplace to Indonesia, Thailand and the Philippines, a continuation of its designs to conquer the region.
    Publication Date: 9/22/2017
    Topics: Ecommerce Sales
    Geographies: Asia-Pacific
    Context: China-based ecommerce companies Alibaba and have committed billions of dollars to establish themselves in Southeast Asia. US firms, including Amazon, have remained largely on the sidelines.
    Publication Date: 8/29/2017
    Topics: Retail Ecommerce Sales
    Geographies: China
    Context: Tech firms in China continue reaching into Southeast Asia to keep their growth on the upswing. This time it’s ride-hailing firm Go-Jek benefitting from’s largesse.
    Publication Date: 8/28/2017
    Topics: Payment Methods
    Geographies: China
    Context: China’s digital payment platform Alipay hopes to duplicate its success overseas by targeting international tourists and partnering with foreign payment processors and other businesses.
    Publication Date: 8/10/2017
    Topics: Ecommerce Sales
    Geographies: India
    Context: Flipkart won a big investment from SoftBank, muscling up for a battle with Amazon, which has made aggressive plans for the market. For SoftBank, the deal is the latest in a string of APAC digital investments.
    Publication Date: 8/10/2017
    Topics: Sharing Economy
    Geographies: Indonesia
    Context: Indonesia-based ride-hailing firm Go-Jek just acquired ticketing service Loket as part of its bid to become Southeast Asia’s WeChat.
    Publication Date: 8/9/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Malaysia
    Context: Southeast Asia-based SVOD service iflix just raised $133 million, and plans to use local content and a lower price to take on Netflix.
    Publication Date: 7/24/2017
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 7/10/2017
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence in the region and how China became the market leader for AI research.
    Publication Date: 6/12/2017
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 5/15/2017
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: China
    Industries: Retail
    Context: Alibaba has recently invested significant sums of money in brick-and-mortar stores, including Yintai Group, owner of department store chain Intime; electronics retailer Suning; and supermarket operators Sanjiang and Bailian. But what does the concept mean for the future of retail in China? Nishtha Mehta, founder of CollabCentral Consulting, explains.
    Publication Date: 5/5/2017
    Topics: Sharing Economy
    Geographies: China
    Context: China’s Tencent moves into Indonesia via a reported investment in ride-hailing service Go-Jek, which has diversified to provide a range of online services.
    Publication Date: 5/2/2017
    Topics: Digital Display Ad Spending; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts to improve transparency and how performance failures have damaged confidence in open exchanges.
    Publication Date: 4/26/2017
    Topics: Video-on-Demand (VOD)
    Geographies: China
    Context: Netflix gave up on entering China in late 2016, after hitting a regulatory wall. Now the service is making a comeback through a licensing deal with a local player to show its original content.
    Publication Date: 4/14/2017
    Topics: Mobile Payments
    Geographies: Indonesia
    Context: Ant Financial continued its aggressive moves into markets in Asia, this time by partnering with Indonesia’s BlackBerry Messenger operator, the media conglomerate Emtek Group.