Geography

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North America (45)
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54 Results
Type:
Report
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    Publication Date: 9/7/2016
    Topics: Search; Search Marketing; Social Media Marketing
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Travel; Automotive; Retail
    Context: For most advertisers, search and social media are separate but highly compatible partners. But recent moves by Facebook and others mean marketers need to consider whether social might be as good as search for some ad objectives.
    Publication Date: 9/18/2017
    Topics: Targeting; Search Marketing; Mobile Search; Search Ad Spending
    Geographies: United States
    Context: Search ad spending continues to grow robustly in the US, thanks to mobile. Mobile growth is so strong that overall spending increases are in the double digits despite declines in desktop-based search ad spending.
    Publication Date: 3/15/2018
    Topics: Search; Mobile Games; Mobile Messaging; Retail Ecommerce Sales; Artificial Intelligence (AI)
    Geographies: China; India; Japan; South Korea
    Industries: Retail; Finance
    Context: The most disruptive, transformation companies in the region.
    Publication Date: 9/28/2017
    Topics: Search; Digital Ad Spending
    Geographies: Germany
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast for digital ad spending in Germany covers five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 8/24/2017
    Topics: Digital Video; Digital Advertising; Search; Digital Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.
    Publication Date: 4/18/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
    Geographies: United States
    Context: Facebook and Google to Capture Over One-Quarter of the Market
    Publication Date: 11/15/2017
    Topics: Digital Retail Practices; Digital Shoppers & Buyers; B2C Ecommerce Sales; Smartphones; Mobile Search
    Geographies: United States
    Industries: Retail
    Context: eMarketer covers its latest forecasts for digital shoppers and buyers, ecommerce and mcommerce growth, and the foremost trends and metrics in these areas.
    Publication Date: 9/19/2017
    Topics: Total Media Ad Spending; Digital Display Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Classified Ad Spending; Directory Ad Spending; Digital Video Ad Spending; Mobile Search; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Search Ad Spending
    Geographies: United States
    Context: US digital ad spending will grow 15.9% in 2017 to reach $83.00 billion, widening its lead over TV advertising, which will bring in $71.65 billion.
    Publication Date: 12/21/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Travel
    Context: Digital ad spending by the US travel sector is expected to reach $5.96 billion in 2016, up 20.5% from 2015, and will rise to $6.77 billion in 2017.
    Publication Date: 12/14/2016
    Topics: Total Media Ad Spending; Digital Advertising; Digital Display Ad Spending; Digital Ad Spending; Classified Ad Spending; Mobile Ad Spending; Search Ad Spending
    Geographies: Argentina; Brazil; Chile; Mexico
    Context: An in-depth look at total media, digital and mobile ad spending figures for four key Latin American markets—Argentina, Brazil, Chile and Mexico.
    Publication Date: 5/12/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Social Media Marketing; Mobile Ad Spending; Search Ad Spending; Social Media Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: Both the media and entertainment categories are expected to record double-digit growth in digital ad spending this year. Combined, the two industries are poised to invest $7.34 billion on digital advertising in 2016, spurred by consumers’ increased consumption of news and entertainment via the internet.
    Publication Date: 5/12/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Social Media Marketing; Mobile Ad Spending; Search Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: The US auto industry will spend $8.71 billion on digital ads in 2016, on the heels of record vehicle sales over the past year. Outlays are forecast to reach $14.14 billion by 2020.
    Publication Date: 5/12/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Social Media Marketing; Mobile Ad Spending; Search Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Industries: Retail
    Context: Digital ad spending by the US retail industry will reach $15.09 billion in 2016 and grow to $23.04 billion by 2020. While gains in digital outlays will slow over the next several years, retail will remain the top spender among US industries.
    Publication Date: 5/5/2016
    Topics: Digital Ad Spending; Mobile Search; Mobile Apps; Mobile Ad Spending
    Geographies: United States
    Industries: Restaurants & Dining
    Context: The facts and figures you need to know about restaurants in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 3/14/2018
    Topics: Social Media Users; Mobile Messaging
    Geographies: United States
    Context: Three in five people in the US will use social media regularly in 2018. Of these social network users, 91.5% will do so from a mobile phone.
    Publication Date: 3/7/2018
    Topics: Email; Video Games; Digital Content; Internet Users; Social Media Users
    Geographies: United States
    Context: In 2018, there will be 279.7 million US internet users, a 1.8% increase over 2018. Among these users, 83.0% will use a mobile phone for access.
    Publication Date: 2/5/2018
    Topics: B2B Sales; Lead Generation; B2B Marketing; Content Marketing; Marketing Technology; Personalization
    Geographies: United States
    Context: As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
    Publication Date: 12/11/2017
    Topics: Digital Video; Consumer Behavior; Consumer Attitudes on Marketing; Social Media Ad Spending; Personalization; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Europe; Worldwide; United States
    Industries: Technology
    Demographics: Millennials
    Context: eMarketer predicts key digital trends for next year, ranging from a rise in voice search and ad transparency to a decline in consumer esteem for Big Tech.
    Publication Date: 10/16/2017
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: Worldwide
    Industries: Technology
    Context: Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.
    Publication Date: 10/10/2017
    Topics: Mobile Advertising; Mobile Ad Spending
    Geographies: Canada
    Context: Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.
    Publication Date: 8/17/2017
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales
    Geographies: United States
    Context: As online shopping this holiday season continues to grab share from brick-and-mortar, retailers should pay attention to six trends that will shape the season.
    Publication Date: 6/15/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: This is the seventh in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 6/12/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: This is the seventh in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 6/8/2017
    Topics: Digital Retail Practices; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: United States
    Context: Retailers are increasingly relying on new computer vision technologies to keep up with their customers, who increasingly communicate in images. This report looks at how they’re doing.
    Publication Date: 6/7/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Electronics; Telecom
    Context: This is the sixth in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 6/6/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: This is the third in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 6/1/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: This is one in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/30/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: This is the second in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: This is one in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 5/22/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Travel
    Context: This is the first in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/18/2017
    Topics: Mobile Advertising; Mobile Users; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 3/22/2017
    Topics: Total Media Ad Spending
    Geographies: United Kingdom
    Context: Although concerns remain over what Brexit will mean for the UK, it has yet to significantly depress ad spending. Total media ad outlays will climb 5.5% in 2017 and will stay strong throughout the forecast period, driven largely by mobile spending.
    Publication Date: 1/10/2017
    Topics: B2B Sales; Email Marketing; Mobile Advertising; Mobile Apps; B2B Marketing; B2B Mobile
    Geographies: Worldwide; United States
    Context: Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.
    Publication Date: 11/1/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: US digital ad spending is expected to climb 20.5% in 2016 to reach $72.09 billion, overtaking TV as the biggest advertising category for the first time.
    Publication Date: 10/24/2016
    Topics: Big Data; Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Technology
    Context: As artificial intelligence (AI) creeps steadily into everyday life, marketers and advertisers are using it to make their campaigns more efficient and provide enhanced experiences for their customers.
    Publication Date: 9/22/2016
    Topics: Internet Users; Social Media Users; Mobile Users; Smartphone Users; Tablet Users
    Geographies: United States
    Context: By the end of 2016, nearly 64% of people in the US will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.
    Publication Date: 9/19/2016
    Topics: Mobile Advertising; Mobile Apps; Performance Benchmarks
    Geographies: Worldwide
    Context: Competition in the app stores is at an all-time high and retention rates are at an all-time low. The continued rise in app downloads is being driven mostly by paid media. Social media, search and video ads served to mobile devices are most effective for acquiring quality users.
    Publication Date: 8/24/2016
    Topics: Mobile Advertising; Mobile Users; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: As smartphone adoption climbs north of 75% of mobile phone users in Canada, brand marketers are improving their effectiveness through mobile-specific ad vehicles.
    Publication Date: 7/19/2016
    Topics: Mobile Internet; Mobile Users; Mobile Ad Spending; Smartphone Users
    Geographies: Chile
    Context: This report examines mobile, smartphone and tablet usage in Chile, as well as mobile ad spending by category, device, channel and operating system.
    Publication Date: 6/8/2016
    Topics: Digital Advertising; Digital Ad Spending; Social Media Ad Spending
    Geographies: Canada
    Context: eMarketer’s “Canada Digital Advertising Scorecard 2016” used surveys and interviews with 30 agencies and brands to rate the effectiveness of major digital ad formats and channels in Canada.
    Publication Date: 5/12/2016
    Topics: Digital Advertising; Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Digital ad spending in the healthcare and pharma sector will reach $1.93 billion in 2016, up 15.4% from 2015. Gains will be attributed to higher outlays on mobile search and display, and business-to-business (B2B) spending shifting to digital.
    Publication Date: 5/12/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Electronics; Telecom
    Context: Digital ad spending in the US telecom and the consumer electronics and computing products industries will reach $12.76 billion in 2016, up 14.8% from 2015. Gains will come from increased spending on mobile channels and programmatic methods.
    Publication Date: 5/12/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: Digital ad spending by the US financial services sector is expected to reach $8.37 billion in 2016, up 14.5% from 2015, with gains fueled by spending on mobile formats, digital video and programmatic advertising.
    Publication Date: 5/12/2016
    Topics: Digital Advertising
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Digital ad spending in the consumer packaged goods and consumer products industry is expected to reach $5.97 billion in 2016, up 18.2% from 2015, with gains coming from mobile, digital video and programmatic ad spending.
    Publication Date: 5/2/2016
    Topics: Mcommerce; Mobile Users
    Geographies: United States
    Industries: Retail
    Context: Mcommerce in the US will continue to grow rapidly in 2016, propelled by smartphones with larger screens, smoother smartphone user interfaces, better mobile search and more effective use of context-driven discovery.
    Publication Date: 3/28/2016
    Topics: Digital Advertising; Mobile Advertising; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: US advertisers will spend more on digital advertising in 2016 than ever before, putting digital on par with television. This top-to-bottom overview presents 13 things marketers need to know right now, from strategic planning to attribution, and everything in between.
    Publication Date: 3/21/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: Digital ad spending is expected to climb 15.4% in 2016 to pass $68 billion. The channel will grow another 12.4% next year, topping $77 billion and overtaking TV as the biggest advertising medium in the US.
    Publication Date: 3/14/2016
    Topics: Mcommerce; Mobile Advertising; Mobile Users; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your 2016 business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 2/29/2016
    Topics: Ebooks; Digital Video; Digital Content; Internet Users; Mobile Devices; Mobile Games; Social Media Users; Smartphones; Mobile Internet; Mobile Users; Mobile Social Media; Tablets; Social Media Usage; Smartphone Users; Tablet Users
    Geographies: United States
    Context: Among the 265.6 million US internet users in 2016, 11.7% will use only a mobile device for online access. Meanwhile, 7.1% will use just a desktop or laptop to go online and 81.2% will use both a PC and a mobile device.
    Publication Date: 1/25/2016
    Topics: Mcommerce; Targeting; Geolocation; Smartphones; Mobile Ad Spending
    Geographies: China
    Context: Despite widespread economic uncertainty in China, mobile ad spending is rising rapidly there, as marketers look to connect with the world’s largest mobile audience.