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109 Results
Type:
Interview
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Results Per Page: 50 | 25 | 10
    Publication Date: 9/11/2017
    Name: Jon Kaplan
    Title: Head of Global Sales
    Company: Pinterest
    Topics: Search; Search Marketing; Social Media Marketing
    Geographies: United States
    Context: Jon Kaplan, head of global sales at Pinterest, talks about the company’s role as a catalog for digital discovery.
    Publication Date: 1/27/2017
    Name: Liza Hausman
    Title: Vice President, Industry Marketing
    Company: Houzz
    Topics: Digital Retail Practices; Virtual & Augmented Reality
    Geographies: United States
    Context: Liza Hausman, vice president of industry marketing at home improvement platform Houzz, tells eMarketer about the central role of visual tools in converting users online.
    Publication Date: 8/22/2016
    Name: Doug Peeples
    Title: Digital Media Manager
    Company: Chevrolet
    Topics: Search Marketing; Social Media Marketing
    Geographies: United States
    Context: Doug Peeples, Chevrolet’s digital media manager, explains how the automaker makes decisions on allocating budget to traditional search advertising vs. social media advertising.
    Publication Date: 8/17/2016
    Name: Renee' Dornan
    Title: Director, Digital Advertising
    Company: GoDaddy
    Topics: Social Media Marketing
    Geographies: United States
    Context: GoDaddy's director of digital advertising Renee' Dornan and senior director of marketing Stacie Hull spoke with eMarketer about how social advertising strengthens the domain registrar’s search advertising efforts.
    Publication Date: 8/16/2016
    Name: Greta Crowley
    Title: Senior Director, Consumer Marketing
    Company: AutoTrader.com
    Topics: Search Marketing; Social Media Marketing
    Geographies: United States
    Context: Greta Crowley, senior director of consumer marketing at online vehicle marketplace AutoTrader.com, discusses how the company is using social media and search advertising together.
    Publication Date: 8/15/2016
    Name: Ed Gold
    Title: Advertising Director
    Company: State Farm Insurance
    Topics: Search Marketing; Social Media Marketing
    Geographies: United States
    Context: State Farm Insurance’s Ed Gold, advertising director, and Kelly Thul, digital director, spoke with eMarketer about the distinct role that social networks play in supporting search advertising.
    Publication Date: 7/14/2016
    Name: Jon Kaplan
    Title: Head of Global Sales
    Company: Pinterest
    Topics: Search Marketing
    Geographies: United States
    Context: Jon Kaplan, head of global sales at Pinterest and a former Google executive, spoke to eMarketer's Debra Aho Williamson about why search is an important part of Pinterest.
    Publication Date: 7/10/2017
    Name: Kevin Lee
    Title: Co-Founder and Chairman
    Company: Didit
    Topics: Search Marketing; Search Engine Optimization (SEO)
    Geographies: Worldwide; United States
    Context: Kevin Lee, co-founder and chairman of Didit, discusses the potential challenges for content management providers and international brands following the EU's $2.7 billion antitrust fine against Google.
    Publication Date: 8/23/2016
    Name: Beth Monda
    Title: Vice President, Ecommerce
    Company: Teleflora
    Topics: Search Marketing; Social Media Marketing
    Geographies: United States
    Context: Beth Monda, vice president of ecommerce at Teleflora, explains how attribution needs to improve before the company makes a greater commitment to social advertising.
    Publication Date: 8/9/2017
    Name: Jackson Jeyanayagam
    Title: CMO
    Company: Boxed
    Topics: Digital Advertising; Ecommerce Sales; Digital Media Buying
    Geographies: United States
    Context: Boxed CMO Jackson Jeyanayagam discusses the online wholesaler's approach to attribution and describes his search for a better model.
    Publication Date: 2/17/2017
    Name: Phil Wiser
    Title: CTO
    Company: Hearst Corporation
    Topics: Marketing Technology; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: United States
    Context: With the formation of its Native and Emerging Technologies (NET) group, 100-year-old Hearst is making a push to use augmented reality, artificial intelligence and voice-controlled search to deliver real business value. CTO Phil Wiser explains how.
    Publication Date: 5/17/2018
    Name: Nathalie Choy
    Title: National Manager, Digital, Social and CRM Marketing
    Company: Kia Motors America
    Topics: Customer Experience; Big Data; Personalization
    Geographies: United States
    Context: It's challenging, but rewarding
    Publication Date: 5/11/2018
    Name: Priest Willis
    Title: Senior Global Marketing Manager
    Company: Lenovo
    Topics: Marketing Technology
    Geographies: United States
    Context: Marketers aim for more thoroughness in how they credit sales
    Publication Date: 3/26/2018
    Name: Doug Root
    Title: CEO
    Company: ALB Energy Solutions
    Topics: B2B Sales; B2B Marketing
    Geographies: United States
    Context: How ALB Energy Solutions gets repeat business
    Publication Date: 3/22/2018
    Name: Chris Hiller
    Title: General Manager
    Company: Freund Container & Supply (a division of Berlin Packaging)
    Topics: B2B Sales
    Geographies: United States
    Context: It's more complicated than B2C
    Publication Date: 2/22/2018
    Name: Clark Benson
    Title: CEO
    Company: Ranker
    Topics: Social Media Marketing
    Geographies: United States
    Context: Facebook’s News Feed change incentivizes traffic purchasing
    Publication Date: 2/15/2018
    Name: Josh Palau
    Title: Vice President, Digital Strategy and Platforms
    Company: Bayer Consumer Health
    Topics: Brand Marketing; Digital Advertising
    Geographies: United States
    Context: But it's essential to be prepared
    Publication Date: 1/30/2018
    Name: David Jonker
    Title: Vice President, Thought Leadership Marketing
    Company: SAP
    Topics: Content Marketing; B2B Marketing; Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Every customer gets a tailored experience
    Publication Date: 1/2/2018
    Name: Kate Hiscox
    Title: Founder and CEO
    Company: Venzee
    Topics: Marketing Technology
    Geographies: United States
    Context: Kate Hiscox, founder and CEO of Venzee, discusses how blockchain could transform the retail supply chain.
    Publication Date: 12/21/2017
    Name: Luis Spencer Freitas
    Title: Digital Marketing Director
    Company: Pernod Ricard USA
    Topics: Digital Video; Digital Display Advertising; Programmatic Advertising
    Geographies: United States
    Context: Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
    Publication Date: 12/12/2017
    Name: Yuval Ben-Itzhak
    Title: CEO
    Company: Socialbakers
    Topics: Social Media Marketing; Performance Benchmarks; Marketing Technology
    Geographies: Worldwide
    Context: Yuval Ben-Itzhak, CEO of Socialbakers, discusses how social media marketing technology has changed to meet marketers' needs.
    Publication Date: 12/6/2017
    Name: Ivo Totev
    Title: CMO, S4/HANA Cloud
    Company: SAP
    Topics: Digital Advertising; Targeting; B2B Marketing
    Geographies: Worldwide
    Context: Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
    Publication Date: 12/6/2017
    Name: Liz Matthews
    Title: Senior Vice President, Global Brand and Creative
    Company: Dell
    Topics: Digital Advertising; Targeting; Digital Ad Spending; B2B Marketing
    Geographies: Worldwide
    Context: Liz Matthews, senior vice president of global brand and creative at Dell, shares insights on the state of B2B digital advertising.
    Publication Date: 11/17/2017
    Name: Danielle Li
    Title: Founder and CEO
    Company: Popshop Live
    Topics: Digital Retail Practices; Digital Shoppers & Buyers
    Geographies: United States
    Context: Danielle Li, founder and CEO of Popshop Live, discusses the convergence of ecommerce and social media.
    Publication Date: 10/23/2017
    Name: Tim Lumb
    Title: Insight and Effectiveness Director
    Company: Outsmart
    Topics: Out-of-Home Ad Spending
    Geographies: United Kingdom
    Context: Tim Lumb, insight and effectiveness director at Outsmart, discusses digital advances in the OOH space and how they changed the game.
    Publication Date: 10/5/2017
    Name: Kristen Wendel
    Title: Marketing Operations Director
    Company: LeanKit
    Topics: B2B Marketing
    Geographies: United States
    Context: Kristen Wendel, marketing operations director at LeanKit, discusses how the company tackles account-based marketing.
    Publication Date: 10/3/2017
    Name: Julie Lyle
    Title: Chief Revenue Officer
    Company: DemandJump
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Julie Lyle, chief revenue officer at acquisition marketing platform DemandJump, talks about how artificial intelligence could help map the customer journey.
    Publication Date: 8/10/2017
    Name: Bruce Millard
    Title: Vice President, Digital and Customer Innovation
    Company: Safelite AutoGlass
    Topics: Digital Advertising; Digital Media Buying
    Geographies: United States
    Industries: Automotive
    Context: Bruce Millard, vice president of digital and customer innovation at Safelite AutoGlass, discusses the effectiveness of various attribution models.
    Publication Date: 7/18/2017
    Name: George Carey
    Title: Founder and CEO
    Company: The Family Room
    Topics: Social Media Marketing
    Geographies: United States
    Demographics: Mothers
    Context: George Carey, founder and CEO of The Family Room, explains how women's digital behaviors change when they become mothers and as their kids get older.
    Publication Date: 7/13/2017
    Name: Gary Kanazawa
    Title: Head of StubHub Labs
    Company: StubHub
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Gary Kanazawa, head of StubHub Labs, the ticket reseller's mobile innovation group, talks about how the brand's bot makes the most of Facebook Messenger's social roots to drive engagement.
    Publication Date: 7/13/2017
    Name: Jeff Jenkins
    Title: Global Executive, Digital Marketing and Channel Activation
    Company: Whole Foods Market
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Industries: Retail; Groceries
    Context: Jeff Jenkins, global executive of digital marketing and channel activation at Whole Foods Market, explains why the grocery retailer approached Facebook Messenger with a narrow strategy.
    Publication Date: 7/12/2017
    Name: Matthias Keller
    Title: Chief Scientist
    Company: Kayak
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Matthias Keller, chief scientist at Kayak, discusses the most promising new features of Facebook Messenger—and what he hopes the platform will be capable of in the future.
    Publication Date: 6/23/2017
    Name: Vish Oza
    Title: Director, Product Management
    Company: Convertro
    Topics: Digital Advertising; Performance Benchmarks; Multichannel Marketing
    Geographies: United States
    Context: Vish Oza, director of product management at Convertro, explains why true integration of digital, in-store and TV data is no longer a pipe dream.
    Publication Date: 5/31/2017
    Name: Shawn Coombs
    Title: Senior Director, Product Management for Platforms
    Company: The Home Depot
    Topics: Digital Retail Practices; Customer Experience
    Geographies: United States
    Industries: Retail
    Context: Shawn Coombs, The Home Depot's senior director of product management for platforms, discusses how the retailer decides what visual tools to invest in.
    Publication Date: 5/4/2017
    Name: Rajiv Dingra
    Title: CEO and Founder
    Company: WATConsult
    Topics: Total Media Ad Spending; Digital Ad Spending; Social Media Marketing; Consumer Attitudes on Marketing; Traditional Media Advertising; Digital Video Advertising
    Geographies: India
    Context: Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
    Publication Date: 5/4/2017
    Name: Frank Amorese
    Title: Senior Media Director
    Company: Heineken USA
    Topics: Brand Marketing; Social Media Marketing
    Geographies: United States
    Industries: Food & Beverage
    Context: Frank Amorese, senior media director at Heineken USA, talks about some of the challenges the brand has faced with Facebook advertising.
    Publication Date: 5/3/2017
    Name: Grégoire Baret
    Title: General Manger, Omnichannel Experience
    Company: The Aldo Group
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: Canada
    Industries: Apparel & Accessories
    Context: Grégoire Baret, Aldo’s general manger of omnichannel experience, talks about making the retail brand more inclusive on a global and local scale.
    Publication Date: 5/2/2017
    Name: Robin Monniere
    Title: Vice President, Brand Development and Customer Experience
    Company: Intact Insurance
    Topics: Local Advertising; TV Advertising
    Geographies: Canada
    Industries: Insurance
    Context: Intact Insurance's Robin Monniere, vice president of brand development and customer experience, and Sylvain Marcoux, director of product marketing for the Quebec region, discuss the most effective channels for targeting French Canadian audiences.
    Publication Date: 5/1/2017
    Name: Bernhard Baumann
    Title: CEO
    Company: Shpock
    Topics: Mcommerce; Mobile Apps; Sharing Economy
    Geographies: Western Europe
    Demographics: Millennials
    Context: Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.
    Publication Date: 4/25/2017
    Name: Stephanie Linnartz
    Title: Global Chief Commercial Officer
    Company: Marriott International
    Topics: Marketing Technology
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
    Publication Date: 4/14/2017
    Name: Rohini Behl
    Title: Marketing Director
    Company: Fonterra Brands Indonesia
    Topics: Brand Marketing; Marketing Tactics
    Geographies: Indonesia
    Industries: Healthcare & Pharma
    Context: Rohini Behl, marketing director of dairy cooperative Fonterra Brands Indonesia, talks about the firm's efforts in women's health awareness.
    Publication Date: 4/7/2017
    Name: Bob Ray
    Title: Global CEO
    Company: DWA media
    Topics: Marketing Tactics; B2B Marketing; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: DWA media's global CEO Bob Ray and media director Whitney Powell talk about how business-to-business (B2B) advertisers are making the most of programmatic advertising for digital and TV.
    Publication Date: 3/29/2017
    Name: Josh Lieberman
    Title: Executive Vice President, Digital
    Company: Barneys New York
    Topics: Digital Retail Practices; Personalization
    Geographies: United States
    Industries: Retail
    Context: Josh Lieberman, executive vice president of digital at Barneys New York, discusses the luxury retailer's next move to offer more precise personalization for its customers.
    Publication Date: 3/28/2017
    Name: Carrie Bienkowski
    Title: CMO
    Company: Peapod
    Topics: Digital Retail Practices; Consumer Behavior; Shipping & Delivery
    Geographies: United States
    Industries: Consumer Products (CPG); Groceries
    Context: Carrie Bienkowski, CMO of online grocery delivery service Peapod, explains what's driving basket sizes and purchase frequency to increase.
    Publication Date: 3/28/2017
    Name: David Doctorow
    Title: Head of Global Growth
    Company: eBay
    Topics: Digital Retail Practices; Customer Experience; Personalization
    Geographies: United States
    Context: David Doctorow, eBay's head of global growth, talks about the work the company is doing this year to be highly relevant to customers across every channel.
    Publication Date: 3/23/2017
    Name: Justin Adler
    Title: Director, Product and Marketing
    Company: SourceKnowledge
    Topics: B2B Sales; B2B Marketing
    Geographies: Canada
    Context: Justin Adler, director of product and marketing at SourceKnowledge, talks about how business-to-business (B2B) marketing in Canada has evolved through digital tech.
    Publication Date: 3/17/2017
    Name: Kim Leitzes
    Title: Co-Founder and CEO
    Company: ParkLU
    Topics: Brand Marketing; Influencer Marketing
    Geographies: China
    Context: Kim Leitzes, co-founder and CEO of ParkLU, talks about the important things to consider when working with influencers in China.
    Publication Date: 2/27/2017
    Name: SK Biswas
    Title: COO
    Company: Dentsu Aegis Network Indonesia
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.
    Publication Date: 2/16/2017
    Name: Ami Mathur
    Title: General Manager and Head of Marketing
    Company: Honest Tea
    Topics: Digital Media Buying; Programmatic Advertising
    Geographies: United States
    Industries: Food & Beverage
    Context: Ami Mathur, general manager and head of marketing at Honest Tea, reveals how the growing company makes decisions about publishers, programmatic advertising and budget allocation.
    Publication Date: 2/15/2017
    Name: Arianna Orpello
    Title: Senior Vice President, Brand, Acquisition and Digital Marketing
    Company: TD Bank Group
    Topics: Digital Advertising; Digital Media Buying; Programmatic Advertising
    Geographies: United States
    Context: Arianna Orpello, senior vice president of brand, acquisition and digital marketing at TD Bank Group, talks about the nuances of brand-publisher relationships.